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Last Updated on January 6, 2025 by Ch David
Want to get in the sneaker-reselling market? Let’s teach you how to do it.
The resell market is worth nearly $72.2 billion , so rest assured — there’s a piece of cake fro everybody.
Let’s check it out!
How to resell sneakers online
To resell sneakers online effectively, source in-demand sneakers at lower prices, authenticate them, and sell on popular platforms like GOAT .
Pricing your shoes competitively while also ensuring excellent presentation and customer service.
1. Research
Understand the Market: Keep up with sneaker trends, popular brands , and models that are in high demand.
Learn About Sneakers: Know the details that make certain sneakers more valuable, like limited editions or collaborations.
2. Sourcing Sneakers
Retail Purchases: Buy from retail stores, especially during sales or releases of limited editions .
Online Drops: Participate in online releases, often announced on brand websites or apps.
Second-hand Buys: Look for undervalued sneakers on platforms like eBay or in thrift stores.
3. Authenticity
Authenticate: Ensure your sneakers are authentic to maintain credibility and avoid scams.
Use Authentication Services: Use Legit Check By Ch to check your shoes.
You can either read free real vs fake guides or opt for the Expert Legit Check Service .
4. Setting Up an Online Presence
Choose Platforms: eBay, StockX, GOAT , or even Instagram and Facebook Marketplace can be effective.
Create a Website: Consider setting up an online store for a more professional approach.
5. Pricing Strategy
Market Analysis: Research current market prices for the sneakers you’re selling.
Pricing Above Purchase: Ensure your price covers purchase costs, fees, and desired profit margin.
6. Marketing and Promotion
Social Media: Utilize platforms like Instagram or X (Twitter) to showcase your sneakers.
Networking: Connect with other resellers and sneaker enthusiasts.
Create Hype: Use sneaker release dates to build anticipation.
7. Customer Service and Reputation
Fast Communication: Respond quickly to queries and concerns.
Transparency: Be clear about the condition of the sneakers and your return policy.
Build Trust: Positive reviews and consistent service will build your reputation.
8. Shipping and Handling
Packaging: Ensure sneakers are well-packed to avoid damage.
Shipping Options: Offer various shipping options and include tracking.
9. Legal and Financial Considerations
Tax Implications: Be aware of tax obligations from your earnings.
Legal Requirements: Understand any legalities involved in online selling in your area.
10. Scaling Your Business
Reinvest Profits: Use your earnings to buy more stock.
Diversify Inventory: Consider expanding into different types of sneakers or related items.
Conclusion
Remember, success in sneaker reselling requires patience, dedication, and a good understanding of the market.
Happy reselling!
Need our opinion on your item’s authenticity? It’s a service we provide .
Get a fully-detailed report for why you have a real or fake item. Takes less than 48 hours!
Alternatively, use our free resources: written guides and video tutorials .
Thank you for reading this,
Ch Daniel and Ch David