Adidas Revenue and Growth Statistics (2023)

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Last Updated on August 24, 2023 by Ch David

This research article delves into Adidas’ revenue, valuation, growth, customer demography, number of employees and more.

Some amazing facts about Adidas

  • Adidas was founded in 1949 by Adolf “Adi” Dassler in Germany.
  • The brand name “Adidas” is a combination of the founder’s first name, “Adi,” and the first three letters of his last name, “Das.”
  • Adidas is one of the largest sportswear manufacturers in the world and is known for its iconic three-stripe logo.
  • The brand’s first major success came at the 1954 FIFA World Cup when the German national team wore Adidas cleats and won the championship.
  • Adidas revolutionized the sport of soccer by creating the first-ever soccer shoes with removable studs.
  • The brand’s Superstar sneakers, which were released in 1969, gained immense popularity and are still a fashion staple today.
  • Adidas signed the first-ever endorsement deal with an athlete, American sprinter Jesse Owens, in 1936.
  • In 1971, Adidas introduced the first-ever tracksuit, which became a fashion trend in the 1970s.
  • The company has collaborated with numerous celebrities and designers, creating limited-edition collections and exclusive products.
  • Adidas is committed to sustainability and has launched initiatives like

At Legit Check, you can learn how to tell fake Adidas products.

Overview about Adidas

Key StatKey Info
Founder(s)Adolf Dassler
Formerly Known AsGebrüder Dassler Schuhfabrik (1924–1949)
Branded as Adidas on18 August 1949
HeadquartersHerzogenaurach, Bavaria, Germany
IndustryTextile, footwear
OwnersAdidas AG
TypePublic
CEO (current)Kasper Rørsted
Service AreaWorldwide (except North Korea, Russia, Turkmenistan, Afghanistan, South Sudan, Chad, and Palestine)
Websitehttps://www.adidas.com/us

What is Adidas’s brand value?

In 2022, the brand was valued at approximately $15.9 billion, marking six consecutive years of growth after two years of decline. The brand’s value has grown significantly since 2010 when it was valued at $5.4 billion.

YearValuation
2022$15.9 billion
2021$13.3 billion
2020$12 billion
2019$11.9 billion
2018$10.7 billion
2017$9.2 billion
2016$7.8 billion
2015$6.6 billion
2014$7.3 billion
2013$7.5 billion
2012$6.6 billion
2011$6.1 billion
2010$5.4 billion

Source: Statista

Adidas Acquisition and Investors

On April 15, 2020, Adidas held a Post-IPO Debt round and received support from six major investors, including Deutsche Bank, UniCredit Group, Kfw, Bank of America, Citibank, and Standard Chartered Bank. This strategic decision helped Adidas secure important financial resources, strengthen its position in the industry, and continue to innovate and grow.

Investor NameFounding Round
Deutsche BankPost-IPO Debt – Adidas
UniCredit GroupPost-IPO Debt – Adidas
KfwPost-IPO Debt – Adidas
Bank of AmericaPost-IPO Debt – Adidas
CitibankPost-IPO Debt – Adidas
Standard Chartered BankPost-IPO Debt – Adidas

Source: Crunchbase

Adidas Revenue

In 2022, the company’s revenue reached $23.7 billion, placing it among the top players in the global sportswear industry.

While there have been fluctuations in revenue figures, Adidas has maintained a strong financial position, with its highest revenue recorded in 2019 at $26.5 billion.

YearRevenue
2022$23.7 billion
2021$25.1 billion
2020$22.7 billion
2019$26.5 billion
2018$25.8 billion
2017$23.9 billion
2016$21.3 billion
2015$18.7 billion
2014$19.3 billion
2013$19.2 billion
2012$19.1 billion
2011$18.6 billion
2010$15.9 billion

Source: Macrotrend

Adidas Revenue by Regions

In the first half of 2022, the North American region was the top revenue generator for the Adidas Group, contributing approximately 3.1 billion euros. This growth reflects the brand’s popularity and success in the North American market.

The Asia-Pacific region closely followed with revenue of about 1 billion euros during the same period. Other significant regions include Greater China, with approximately 1.7 billion euros in revenue, and EMEA (Europe, the Middle East, and Africa), generating around 4 billion euros.

Overall, the Adidas Group achieved an impressive first-half revenue of approximately 10.9 billion euros in 2022, showcasing its robust global presence and consistent performance across various regions.

YearAsia-PacificNorth AmericaLatin AmericaGreater ChinaEMEA
2022€1 billion€3.1 billion€933 million€1.7 billion€4 billion
2021€1.1 billion€2.4 billion€645 million€2.4 billion€3.6 billion
2020€939 million€1.9 billion€406 million€1.7 billion€2.6 billion

Source: Statista

Adidas Profits

In 2022, the company reported an impressive profit of $11.2 billion, indicating a solid financial performance, with its highest profit of $13.7 billion recorded in 2019.

YearProfit
2022$11.2 billion
2021$12.7 billion
2020$11.2 billion
2019$13.7 billion
2018$13.4 billion
2017$12 billion
2016$10.3 billion
2015$9 billion
2014$9.2 billion
2013$9.4 billion
2012$9.1 billion
2011$8.8 billion
2010$7.6 billion

Source: Macrotrend

What companies have Adidas Invested in?

Adidas, the global sportswear company, has invested in five ventures, including Yuga Labs which raised $450 million on March 22, 2022.

Adidas has also invested in Infinited Fiber Company, GreenPark Sports, PlayVS, and OneFootball, demonstrating their commitment to innovative companies across different sectors.

Organization NameFunding RoundAnnounced DateLead Investor
Yuga LabsVenture Round – Yuga LabsMar 22, 2022
Infinited Fiber CompanySeries B – Infinited Fiber CompanyJul 5, 2021
GreenPark SportsSeed Round – GreenPark SportsOct 21, 2019
PlayVSSeries B – PlayVSNov 19, 2018
OneFootballOneFootballDec 4, 2017Yes

Source: Crunchbase

What Sports is Adidas aligned with?

Adidas is a major player in several sports, providing high-quality equipment and clothing to both athletes and enthusiasts. The sports Adidas is currently involved in include:

  • Soccer
  • Running
  • Basketball
  • Football
  • Outdoor
  • Golf
  • Baseball
  • Tennis
  • Skateboarding
  • Training

Adidas remains a top brand in the sports world, known for its commitment to performance and style. The company supports athletes of all levels, inspiring them to reach their full potential.

Whether you’re a professional athlete or a casual sports enthusiast, Adidas offers something for everyone.

Source: Adidas

What are some of the most sought-after Adidas products?

Adidas footwear is a highly sought-after product, particularly in Great Britain where Adidas trainers have consistently been a top choice among consumers. In 2021 alone, an estimated 6.59 million people opted for these stylish and functional sports shoes.

Adidas sports clothing follows closely behind with 4.9 million users in the same year.

The popularity of Adidas extends beyond shoes and clothing to a variety of sought-after items, such as sports accessories, shower gels, bath products, and deodorants.

YearWoman (perfume)Sports shoes/trainersSports clothingSports AccessoriesShower gels & bath productsAntiperspirants & body spray deodorants (women)Antiperspirants & body spray deodorants (men)Aftershave (men)
2021288,0006,585,0004,859,0001,223,0002,199,000459,0002,066,000910,000
2020327,0006,559,0004,966,0001,218,0002,572,000559,0002,685,0001,093,000
2019338,00010,346,0006,421,0001,740,0002,920,000460,0002,889,000886,000
2018318,0009,981,0006,249,0001,640,0002,549,000461,0002,985,000806,000
2017286,0009,329,0005,915,0001,763,0002,796,000431,0003,168,000821,000
2016220,0009,012,0005,724,0001,667,0003,343,000490,0003,588,0001,015,000
2015255,0008,370,0005,563,0001,570,0003,385,000517,0003,504,000996,000
2014303,0007,823,0005,509,0001,655,0003,650,000631,0003,562,000974,000
2013257,0007,768,0005,803,0001,571,0003,603,000489,0003,844,0001,230,000

Source: Statista

What are Adidas’ most-sold products in 2022?

In 2022, Adidas recorded its highest sales in footwear, which made up over half of its net sales. Athletic shoes were the major contributor at 55%, apparel accounted for 39% of the sales, and accessories and gear made up 7% of the sales.

Product CategorySales Distribution
Footwear55%
Apparel39%
Accessories and gear7%

Source: Statista

How Many Adidas Stores are there Worldwide?

As of 2022, the Adidas Group operated a total of 1,990 stores globally, with a reduction from the previous year due to the company’s decision to wind down operations in Russia.

In 2016, the company had more than 2,800 store locations across the world.

The stores are divided into three main types: concept stores, factory outlets, and concession corners.

As of 2022, the Adidas Group operated 834 concept stores globally, followed by 1,057 factory outlets, 99 concession corners, and other locations.

YearConcept storesFactory outletsConcession corners and other
2022834 stores1,057 outlets99 concession corners and other
2021987 stores1,086 outlets111 concession corners and other
20201,029 stores1,044 outlets112 concession corners and other
20191,333 stores1,075 outlets125 concession corners and other
20181,342 stores933 outlets120 concession corners and other
20171,557 stores895 outlets136 concession corners and other
20161,757 stores902 outlets152 concession corners and other
20151,698 stores872 outlets152 concession corners and other
20141,746 stores851 outlets316 concession corners and other
20131,661 stores779 outlets300 concession corners and other
20121,437 stores730 outlets279 concession corners and other
20111,355 stores734 outlets295 concession corners and other
20101,352 stores725 outlets193 concession corners and other

Source: Statista

What is Adidas’s Market Share?

In 2022, Adidas has an 8% share in the overall sportswear market and a 14.70% share in the sneaker market. In the athletic footwear market, Adidas claimed a 15.10% market share in 2020 and 18.11% in 2019. In the United States sportswear market, Adidas achieved a 6% share in 2018.

These numbers show Adidas’s dominant position and continuous success in the global sportswear industry.

YearMarket shareSegment
20228%sportswear market (worldwide)
202114.70%sneaker market (worldwide)
202015.10%athletic footwear market (worldwide)
201918.11%athletic footwear market (worldwide)
20186%sportswear market (united states)

Source: Yahoo Finance, Scribd, Statista, Marketsplash

What is the average price of an Adidas product?

In 2017, Adidas offered affordable, high-quality athletic footwear priced at around $70, which was in line with other popular sneaker brands worldwide.

With a wide range of sneakers for different sports and fashion preferences, Adidas is famous for its performance-driven designs and accessible prices.

YearAverage Price of an Adidas Product
2022$80
2021$80
2020$80
2019$65
2018$65
2017$60
2015$60
2014$56

Source: Statista, Edited, Shoe Effect, Data Hut

Adidas Customer Demography

Adidas Customers by Gender

Adidas is a popular choice for sports apparel among both male and female consumers in the United States.

In 2018, a survey found that about 16.33% of male respondents and 7.88% of female respondents named Adidas as their favourite sports apparel brand.

GenderDistribution
Male16.33%
Female7.88%

Source: Statista

Adidas Customers by Age

According to the visitor data on the Adidas website, the largest age group comprises 25-34 year-olds, accounting for roughly 31.14% of the total.

Close behind are visitors aged 18-24, who make up 23.73%. Customers aged 35-44 and 45-64 make up 18.98% and 13.55% respectively.

Additionally, 7.98% of visitors are aged 55-64, while those aged 65 and above represent 4.61%.

Age GroupDistribution
18 – 2423.73%
25 – 3431.14%
35 – 4418.98%
45 – 6413.55%
55 – 647.98%
65+4.61%

Source: Similarweb

Adidas Customers by Income

Adidas attracts customers across various income groups in the United States. In 2018, 42.01% of high-income respondents owned Adidas products, while 33.92% of medium-income respondents did the same.

The brand’s appeal extends to low-income individuals as well, with 30.09% owning Adidas items, showcasing its popularity across diverse customer segments.

Income GroupShare of respondents
Low income30.09%
Medium income33.92%
High income42.01%

Source: Statista

Adidas in the US: High Awareness, Popularity, and Loyalty

Adidas is highly recognized by US sports and outdoor online shop users with a brand awareness of 93%. A majority of 57% of these users like the brand, and 61% of those familiar with it feel a genuine affinity for it.

Among these users, 44% actively use Adidas products, while 47% of those familiar with the brand are active users.

The brand has an impressive customer loyalty rate of 84% among the 37% of users who intend to use Adidas again. In the past three months, 40% of US sports and outdoor online shop users have heard about Adidas through media, social media, or advertising, representing 43% of those already aware of the brand.

CharacteristicDistribution
Awareness93%
Popularity57%
Usage44%
Loyalty37%
Buzz40%

Source: Statista

Adidas in the UK: High Awareness, Popularity, and Loyalty

Adidas has an impressive 95% brand awareness among sports and outdoor online shop users in the UK. Among those familiar with Adidas, 67% like the brand, and 44% actively use its products.

Additionally, 38% of users express their intention to use Adidas again, showcasing a high level of brand loyalty.

The brand has also generated considerable buzz, with 34% of users hearing about Adidas through media, social media, or advertising in the past three months, indicating an active interest in their products and initiatives.

CharacteristicDistribution
Awareness95%
Popularity64%
Usage44%
Loyalty38%
Buzz34%

Source: Statista

How does Adidas advertise?

Adidas employs a variety of advertising methods to promote its brand and products globally. By combining traditional and modern marketing strategies, the company effectively reaches its target audience. Here are some important aspects of Adidas’ advertising approach:

  • Celebrity Endorsements: Adidas partners with well-known athletes, musicians, and celebrities as brand ambassadors. These collaborations help to associate the brand with athleticism, style, and cultural relevance. Famous personalities such as Lionel Messi, BeyoncĂ©, Kanye West, and Pharrell Williams have all been associated with Adidas, boosting brand image and visibility.
  • Sponsorship and Sports Marketing: Adidas invests heavily in sports sponsorship to increase its visibility in major sporting events and leagues. The brand sponsors prominent sports teams and athletes across various disciplines, including soccer, basketball, tennis, and running. Such sponsorships allow Adidas to showcase its products and logo on a global stage.
  • Influencer Marketing: Along with celebrity endorsements, Adidas partners with social media influencers and content creators to connect with a younger, tech-savvy audience. Influencers often feature Adidas products in their content, driving engagement and reach on platforms like Instagram, TikTok, and YouTube.
  • Digital Marketing: Adidas maintains a strong online presence through its official website and social media channels. The brand uses targeted digital advertising, social media campaigns, and email marketing to reach its diverse customer base and promote new product releases.
  • Retail and In-Store Promotions: Adidas implements visually appealing in-store displays and promotions to attract customers and create an engaging shopping experience. Careful placement of products, signage, and interactive elements help reinforce the brand’s identity and boost sales.
  • Creative Content and Storytelling: Adidas uses storytelling in its advertising campaigns to connect with consumers on an emotional level. By sharing powerful narratives that resonate with their target audience, Adidas creates a deeper brand connection and fosters brand loyalty.
  • Fashion Shows: The brand organizes its own fashion shows and experiential events worldwide to showcase new collections and product releases. These events generate excitement and media coverage, further boosting the brand’s reputation and desirability.

By using a comprehensive mix of traditional advertising, digital marketing, influencer collaborations, and event marketing, Adidas has maintained a strong and dynamic advertising strategy that continues to resonate with consumers worldwide.

Who founded Adidas?

Adidas was established in 1949 by German entrepreneur Adolf “Adi” Dassler, who combined the first three letters of his last name and his first name to create the brand name.

Adi Dassler is recognized for developing some of the most legendary sports footwear in the world and for making Adidas one of the foremost sports apparel companies worldwide.

Who is the current owner of Adidas?

Adidas is currently owned by Adidas AG, a multinational corporation that is owned by multiple shareholders.

The ownership is distributed among various individuals and institutional investors who hold shares of the company’s stock on the stock market.

Who are the Key people at Adidas?

NamePosition
Bjørn GuldenCEO
Martin ShanklandEVP Global Operations
Brian GrevyEVP Global Brands
Harm OhlmeyerEVP Finance

Source: The Org

Adidas Headquarters and Office Locations

CountryCityAddress
GermanyHerzogenaurachAdi-Dassler-Strasse 1 (HQ)
United StatesPortland5055 N Greeley Ave
ChinaShanghaiXujiahui TWO ITC, No. 160, Gongcheng Road, Xuhui District
SwitzerlandRootPlatz 1B
NetherlandsAmsterdamAtlas Arena Offices, Africa Building, Hoogoorddreef 9-A, 1101 BA Amsterdam Zuidoost
Hong KongHong Kong10/F Tower 1, The Quayside, 77 Hoi Bun Road
PanamaPanamáBusiness Park, Ave. Principal y Ave. La Rotonda, Torre Sur – 4th floor
Russian FederationMoscowKrylatskaya street, b.15
United Arab EmiratesDubaiDubai Design District, Building No. 2, Level 4

How many employees does Adidas have?

As of 2022, Adidas has a global workforce of approximately 59,258 employees.

While there have been some fluctuations over the years, the company reported its highest number of employees in 2020 with 62,285, and its lowest in 2010 with 41,866.

Nevertheless, Adidas remains committed to providing opportunities and driving the sportswear industry forward, reflected by its consistent employment numbers throughout the years.

YearAdidas Employee Head Counts
202259,258 employees
202161,401 employees
202062,285 employees
201959,533 employees
201857,016 employees
201756,888 employees
201660,617 employees
201555,555 employees
201453,125 employees
201348,518 employees
201246,306 employees
201146,738 employees
201041,866 employees

Source: Macrotrend

Frequently Asked Questions about Adidas

What does Adidas’ name mean?

The name “Adidas” is derived from the founder’s name, Adolf “Adi” Dassler. It is a combination of his first name, “Adi,” and the first three letters of his last name, “Das.”

So, Adidas is a portmanteau of “Adi” and “Das,” forming the brand name we know today.

What was Adidas’ old name?

Adidas was originally known as “GebrĂĽder Dassler Schuhfabrik.” Two German brothers, Adolf Dassler, and Rudolf Dassler, founded the company in 1924. After a period of initial success, the brothers had a falling out, and Rudolf Dassler left to establish his own sportswear company, which later became Puma.

After Rudolf’s departure, Adolf Dassler renamed the company “Adidas,” which combines his nickname “Adi” and the first three letters of his last name “Das” (from Dassler).

The name “Adidas” was officially registered on August 18, 1949, and since then, the brand has become one of the most prominent and successful sportswear companies in the world.

What is the Adidas brand’s full name?

Adidas’ full brand name is “Adidas AG.” The company is a multinational corporation headquartered in Germany and is widely known for its sportswear and athletic footwear products. The name “Adidas” is a combination of the founder’s nickname, “Adi,” and the first three letters of his last name, “Das” (from Dassler).

The brand is officially registered as “Adidas AG” and has become one of the most prominent and successful sportswear companies globally.

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