Nike Revenue and Growth Statistics (2024)

Written by
Ch Daniel
Nike Revenue and Growth
Need to have your item authenticated by EXPERTS?
Get help NOW
100,000+ customers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

This research article delves into Nike‘s revenue, valuation, growth, customer demography, number of employees and more.

Some Amazing Facts About Nike

  • Nike’s Founding Name: Nike was initially named “Blue Ribbon Sports” when it was founded in 1964. The name was later changed to “Nike, Inc.” in 1971, inspired by the Greek goddess of victory.
  • The Iconic Swoosh: The famous Nike Swoosh logo was designed by a graphic design student, Carolyn Davidson, in 1971. She was paid $35 for her work at the time, and the Swoosh has since become one of the most recognized logos in the world.
  • Just Do It: Nike’s iconic slogan, “Just Do It,” was introduced in 1988. The slogan has become synonymous with the brand’s dedication to inspiring and motivating athletes worldwide.
  • Phil Knight’s Inspiration: Nike’s co-founder, Phil Knight, was inspired to start the company after travelling to Japan and witnessing the success of Japanese sports shoe brands. He wanted to bring high-quality athletic footwear to the American market.
  • Air Technology: Nike revolutionized the athletic footwear industry with the introduction of “Air” cushioning technology in 1979. The first shoe to feature this technology was the Nike Air Tailwind, which provided enhanced comfort and support to runners.
  • Sponsorship of Athletes: Nike is known for its extensive sponsorship of athletes across various sports. It has endorsed numerous legendary athletes, including Michael Jordan, Serena Williams, LeBron James, and Cristiano Ronaldo.
  • Sustainability Efforts: Nike is committed to sustainable practices and has taken significant steps to reduce its environmental impact. The company has set ambitious goals to reduce carbon emissions and waste, and it strives to create more sustainable products.
  • Acquisitions: Over the years, Nike has acquired several other well-known brands to expand its portfolio. Notable acquisitions include Converse in 2003 and Hurley International in 2002.
  • Largest Sports Apparel Company: Nike is the largest sports apparel company in the world, with a global presence and a strong market share in various regions.
  • Nike’s Philanthropic Initiatives: The company is actively involved in various philanthropic initiatives through its Nike Community Impact programs. It focuses on empowering communities through sports and aims to create positive social change.

These amazing facts showcase Nike’s incredible journey from a small startup to a global powerhouse in the sports industry, fueled by innovation, iconic branding, and a passion for empowering athletes and sports enthusiasts worldwide.

Nike Overview

Key StatInfo
Founder(s)Bill Bowerman and Phil Knight
Formerly Known AsBlue Ribbon Sports (BRS)
Branded as Nike onJanuary 25, 1964
HeadquartersBeaverton, Oregon, United States
IndustrySportswear and Athletic Equipment
OwnersPublicly traded company with shareholders
CEO (current)John Donahoe
Service AreaWorldwide

Nike at a Glance

Nike, Inc. is a global company that specializes in designing, developing, manufacturing, and marketing athletic footwear, apparel, equipment, and accessories. It was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports (BRS) and later changed its name to Nike in 1971, inspired by the Greek goddess of victory.

Headquartered in Beaverton, Oregon, USA, Nike is now one of the world’s leading sportswear brands, and its iconic “swoosh” logo is recognized globally, representing the brand’s commitment to innovation, performance, and style.

Nike offers a wide range of products that caters to athletes and sports enthusiasts of all ages and disciplines. This includes athletic footwear, such as running shoes, basketball shoes, soccer cleats, and more.

The sportswear collection includes clothing such as t-shirts, shorts, tracksuits, and hoodies designed for various sports and fitness activities. Additionally, Nike produces a diverse range of accessories and equipment for athletes, including backpacks, duffel bags, fitness trackers, and sports gear.

As a publicly traded company, Nike operates globally and has a strong focus on innovation and marketing. The brand maintains partnerships with top athletes and teams, contributing to its immense popularity and influence in the sports industry.

Nike’s commitment to social and environmental responsibility is reflected in its sustainable practices and initiatives. The company actively promotes community engagement, diversity, and inclusion through various programs and sponsorships.

With its powerful brand presence, continuous product innovation, and global reach, Nike continues to be a major player in the athletic footwear and sportswear market, inspiring athletes and consumers worldwide to “Just Do It.”

What is Nike’s brand value?

As of 2023, Nike’s brand value is estimated at around $31 billion, which is a decrease of nearly $2 billion compared to the previous year. However, Nike still maintains its position as a top and influential brand in the sportswear industry, renowned for its iconic logo, innovative products, and global reach.

2023$31.307 billion
2022$33.176 billion
2021$30.443 billion
2020$34.792 billion
2019$32.421 billion
2018$28.03 billion
2017$31.762 billion
2016$28.041 billion

Source: Statista

Nike Revenue Over the Years

Nike, being one of the top sports brands globally, has shown consistent and impressive growth in its revenue worldwide through the years. In 2022, the company achieved a record-breaking revenue of around $46.71 billion, a notable increase of over two billion compared to the previous fiscal year.

Below is an overview of Nike’s revenue progression in recent years:

2022$46.71 billion
2021$44.54 billion
2020$37.40 billion
2019$39.11 billion
2018$36.40 billion
2017$34.35 billion
2016$32.38 billion
2015$30.60 billion
2014$27.80 billion
2013$25.31 billion
2012$23.33 billion
2011$20.11 billion
2010$18.32 billion
2009$18.53 billion
2008$18.63 billion
2007$16.33 billion
2006$14.96 billion
2005$13.74 billion

Source: Statista

Nike Revenue by Regions

According to the data, North America is consistently the top revenue generator for Nike, making it the company’s most significant market. Nike has experienced steady growth over the years in Europe, the Middle East & Africa, Greater China, and Asia Pacific & Latin America, with these regions contributing significantly to Nike’s overall revenue.

This demonstrates the brand’s global popularity and success in various markets.

YearNorth AmericaEurope, Middle East & AfricaGreater ChinaAsia Pacific & Latin AmericaGlobal brand divisions
2022$18.35 billion$12.48 billion$7.55 billion$5.96 billion$102 million
2021$17.18 billion$11.46 billion$8.29 billion$5.34 billion$25 million
2020$14.48 billion$9.35 billion$6.68 billion$5.03 billion$30 million
2019$15.9 billion$9.81 billion$6.21 billion$5.25 billion$42 million
2018$14.86 billion$9.24 billion$5.13 billion$5.17 billion$88 million
2017$15.22 billion$7.97 billion$4.24 billion$4.74 billion$73 million

Source: Statista

Nike Revenue Share for US and Non-U.S. Markets

During the fiscal year of 2022, Nike saw a notable portion of its revenue coming from non-U.S. markets, which accounted for 60% of its total earnings.

This trend of increasing sales outside of the United States has continued over the years. In comparison, 40% of the revenue in 2022 was generated from the United States.

This expansion into international markets showcases the brand’s global influence and success in capturing audiences beyond its domestic market.

YearUnited StatesNon-U.S. markets

Source: Statista

Is Nike Profitable?

Nike achieved a gross profit of around 21.5 billion U.S. dollars in fiscal year 2022, a significant increase from the 12.4 billion U.S. dollars recorded in 2014.

This impressive growth demonstrates Nike’s ability to capitalize on market opportunities effectively, expand its product offerings, and maintain a strong global presence.

The consistent rise in gross profit over the years speaks to Nike’s successful business strategies and leadership position in the sports and athletic wear industry.

As a result, Nike remains a profitable and financially strong company, driving innovation and growth in the global market.

YearGross Profit
2022$21.48 billion
2021$19.96 billion
2020$16.24 billion
2019$17.47 billion
2018$15.96 billion
2017$15.31 billion
2016$14.97 billion
2015$14.07 billion
2014$12.45 billion

Source: Statista

What Sports is Nike Aligned with?

Nike is a brand that supports a wide range of sports and athletes worldwide. Nike is particularly associated with various sports, including:

  • Running: Nike provides running shoes, apparel, and accessories for athletes of all levels and sponsors professional runners worldwide.
  • Basketball: Nike produces signature shoes for top NBA players and sponsors basketball teams globally.
  • Soccer (Football): Nike sponsors top soccer clubs and national teams worldwide and designs performance-driven soccer boots and apparel for players of all ages and skill levels.
  • Tennis: Nike offers a range of high-performance tennis shoes, clothing, and equipment for tennis players and sponsors professional tennis players competing in major tournaments.
  • Golf: Nike produces golf equipment and apparel for golfers and has sponsored prominent golfers on the PGA Tour.
  • Training and Fitness: Nike caters to athletes involved in general fitness, training, and cross-training activities, offering a variety of training shoes, workout clothing, and accessories.
  • American Football: Nike is the official outfitter of the NFL (National Football League), providing football cleats, jerseys, and other football gear for professional players and teams.
  • Baseball and Softball: Nike manufactures baseball and softball cleats, gloves, and apparel, supporting players at all levels of the sport.
  • Skateboarding: Nike produces skate shoes and apparel designed for skateboarding enthusiasts.
  • Track and Field: Nike sponsors top track and field athletes and provides performance-enhancing footwear and apparel.
  • Swimming: Nike offers swimwear and swim accessories for competitive swimmers and fitness enthusiasts.
  • Action Sports: Nike produces products tailored to the needs of athletes in various action sports such as snowboarding, surfing, and BMX.

Nike’s commitment to sports extends beyond professional athletes, as they also focus on promoting sports and active lifestyles among the general public, encouraging people of all ages to participate in physical activities.

What is Nike’s most Profitable Product Category?

Nike’s footwear segment in North America is its most profitable product category, consistently outperforming both the apparel and equipment segments in terms of revenue.

In 2022, Nike’s revenue from footwear in North America reached an impressive $12.23 billion – surpassing the combined revenue of the apparel and equipment segments, which generated $5.49 billion and $633 million, respectively.

The following table showcases Nike’s North American revenue from 2009 to 2022, highlighting the significant growth in all three segments compared to previous years.

2022$12.23 billion$5.49 billion$633 million
2021$11.64 billion$5.03 billion$507 million
2020$9.33 billion$4.64 billion$516 million
2019$10.04 billion$5.26 billion$597 million
2018$9.32 billion$4.94 billion$595 million
2017$9.68 billion$4.87 billion$646 million
2016$9.30 billion$4.75 billion$719 million
2015$8.51 billion$4.41 billion$824 million
2014$7.50 billion$3.94 billion$867 million
2013$6.75 billion$3.59 billion$816 million
2012$5.94 billion$2.99 billion$604 million
2011$5.11 billion$2.1 billion$365 million
2010$4.61 billion$1.74 billion$346 million
2009$4.69 billion$1.74 billion$344 million

Source: Statista

What is the Most Expensive Nike Footwear?

The world of sneaker collecting has seen some extraordinary prices for rare and limited-edition Nike footwear. Here are some of the most expensive Nike shoes ever sold:

  • Solid Gold OVO x Air Jordan 10 – $2 Million
  • Kanye West x Nike Air Yeezy 1 ‘Prototype’ – $1.8 million
  • Michael Jordan Game Worn Nike Air Ship – $1.47 million

These iconic and highly sought-after shoes not only represent the pinnacle of design and style but have also become symbols of exclusivity and luxury in the sneaker world.

Collectors and enthusiasts alike continue to be amazed by the prices these rare Nike shoes can command in the market.

Source: Luxe Digital

What is the average cost of Nike Footwear?

Nike is known for its quality and innovative footwear, catering to both sports and lifestyle needs. The average price of Nike shoes has varied in recent years, due to factors such as the introduction of new technology, enhancements in design, and the types of collections released annually.

Please find below a breakdown of the average prices for Nike shoes in recent years:

Release YearAverage Price

Source: RunRepeat

How does Nike advertise?

Nike’s advertising strategy is powerful and innovative, connecting the brand with its target audience on various platforms. By leveraging high-profile athletes, celebrities, and influencers, Nike creates a strong emotional bond with consumers, inspiring them with its iconic “Just Do It” slogan introduced in 1988.

The brand’s advertising efforts encompass multiple channels, including:

  • TV Commercials: Nike releases engaging and impactful TV ads that showcase the spirit of determination and athleticism.
  • Digital and Social Media Campaigns: Nike’s online presence is strong, with compelling social media campaigns that resonate with its global audience.
  • Sponsorships: The brand sponsors major sports events and teams, increasing its visibility and credibility within the sports industry.
  • User-Generated Content: Nike encourages its community to share their experiences and stories with Nike products, creating authentic connections.
  • Influencer Marketing: Collaborating with influencers and athletes amplifies the brand’s reach and engagement.
  • Print Ads: Nike still uses print media to reach specific target audiences and deliver powerful messages.
  • Outdoor Advertising: Billboards, posters, and other outdoor ads showcase Nike’s brand presence in high-traffic areas.
  • Digital Marketing: Nike employs various digital marketing tactics, such as email campaigns and online banners, to engage consumers.
  • Branded Events: Nike organizes branded events, such as sports competitions and product launches, to create memorable experiences.
  • Fashion Shows: Nike’s products and collaborations are often showcased at prestigious fashion events, bridging the gap between sportswear and high-fashion audiences.

Through these diverse advertising channels, Nike reinforces its image as a symbol of aspiration, empowerment, and authenticity, making it a dominant force in the sports and athletic wear industry worldwide.

How much does Nike spend on advertising?

As one of the world’s leading sports brands, Nike consistently invests significant resources into advertising and promotion. In the 2022 fiscal year, the company allocated approximately $3.85 billion to advertising.

Nike’s “Just Do It” slogan continues to inspire millions worldwide, and the brand’s ongoing investment in advertising reinforces its dominant position in the global sports and athletic wear industry.

This substantial budget demonstrates Nike’s dedication to maintaining a strong and widespread global presence.

Over the past few years, Nike’s advertising costs have consistently increased, as shown by the following figures:

YearAdvertising costs
2022$3.85 billion
2021$3.11 billion
2020$3.59 billion
2019$3.75 billion
2018$3.58 billion
2017$3.34 billion
2016$3.28 billion
2015$3.2 billion
2014$3 billion

Source: Statista

How many Nike stores are there worldwide?

Nike currently operates 1,046 retail stores worldwide as of May 31, 2022, demonstrating the brand’s strong global retail presence. While there was a slight decrease of two stores compared to the previous financial year, the number of Nike retail stores has remained relatively stable over the years.

Nike’s extensive retail network plays a crucial role in bringing its premium athletic wear and footwear to consumers worldwide, contributing to the brand’s global success and popularity.

Below is an overview of Nike’s retail store count in recent years:

YearRetail Store Count
20221046 stores
20211048 stores
20201096 stores
20191152 stores
20181182 stores
20171142 stores
20161045 stores
2015931 stores
2014858 stores
2013753 stores
2012826 stores
2011756 stores
2010689 stores
2009674 stores

Source: Statista

What is Nike’s market share in the athletic industry?

Nike, a leading global athletic footwear brand, has consistently maintained a strong market share in the sports and sports-inspired footwear segment. Industry analysts predict that from 2019 to 2025, Nike will maintain a global market share of around 27.4%.

Nike’s innovation, branding, and marketing have made it a dominant player in athletics. By connecting with consumers and athletes worldwide, it has cemented its reputation as a go-to brand for sports enthusiasts.

As it expands its offerings, Nike remains at the forefront of athletic footwear.

YearGlobal market share

Source: Statista

Nike in the US: High Awareness, Popularity, and Loyalty

Nike is widely recognized and popular in the United States, with 95% of consumers being aware of the brand. Around 67% of respondents prefer Nike, highlighting its high popularity in the sports apparel market.

Additionally, 61% of consumers actively use Nike products, indicating the brand’s strong presence in their daily lives.

Nike has also earned loyalty from 53% of customers who consistently choose it over other options. With 47% expressing excitement and engagement, Nike generates substantial buzz among consumers.

These statistics showcase Nike’s dominant position in the US sports and athletic wear industry.

CharacteristicShare of respondents

Source: Statista

Nike in the UK: High Awareness, Popularity, and Loyalty

Nike has established impressive brand recognition in the UK, with 96% of respondents being aware of the iconic sportswear brand. Its popularity remains strong, with 64% of consumers expressing a preference for its products.

Additionally, 52% of respondents actively use Nike items, indicating a significant market presence in the country.

The brand has earned the loyalty of 44% of its customers, demonstrating its ability to maintain a dedicated consumer base. By generating excitement among 35% of consumers, Nike continues to create buzz and effectively engage with its audience.

These figures highlight Nike’s influential position in the UK’s sports and athletic wear market.

CharacteristicShare of respondents

Source: Statista

Nike Customer Demography

Nike appeals to a wide range of customers, including different age groups, genders, and income levels. The brand offers various products tailored to men and women. It caters to budget-conscious and premium shoppers alike.

Nike’s global presence and diverse marketing campaigns create a sense of inclusivity, connecting with customers worldwide.

Overall, Nike’s broad market appeal and strong presence in the sports and athletic wear industry are evident from its diverse customer base.

Nike Customers by Gender

Nike is popular among both men and women. Survey data shows that 28.4% of women prefer Nike for sports apparel, while 23.9% of men also favor the brand.

Nike’s inclusive approach to sports and athletic wear, with a wide range of products and innovative designs, caters to the unique needs and preferences of all athletes and sports enthusiasts.

This commitment to empowering athletes of all genders contributes to Nike’s enduring popularity and customer loyalty.


Source: Statista

Nike Customers by Age

Nike’s customer base spans a wide range of age groups. The largest group of Nike website visitors falls between 25 to 34 years old, making up 30.82% of visitors.

Following closely are customers aged 18 to 24 years old, accounting for 25.89% of the visitors.

Other age groups, including 35 to 44, 45 to 64, 55 to 64, and 65+, also show significant interest in Nike’s products, making up 19.94%, 12.32%, 6.87%, and 4.16% of visitors, respectively.

Nike’s appeal across various age segments contributes to its wide popularity and success.

Age GroupDistribution
18 – 2425.89%
25 – 3430.82%
35 – 4419.94%
45 – 6412.32%
55 – 646.87%

Source: Similarweb

Nike Amongst Teenagers

In February and March of 2022, Nike emerged as the top choice for teenagers in the United States, gaining an impressive 60% of votes.

The survey results show that other popular brands like Converse, Vans, and Adidas fell behind with only an 8% share each.

This significant preference among teenagers highlights Nike’s strong influence and popularity in the footwear market.

BrandShare of votes
New Balance1%

Source: Statista

Nike Customers by Income

Nike has a wide customer base that includes people from different income groups, as shown by a survey from 2018. The survey found that 45.18% of respondents with low income, 51.35% with medium income, and 55.38% with high income reported owning Nike brand apparel, accessories, and footwear.

This suggests that Nike is popular among customers with varying financial backgrounds, and is a brand of choice for people with different spending capacities.

Nike’s commitment to producing high-quality and stylish sportswear has contributed to its widespread recognition and appeal across the income spectrum.

Income GroupShare of respondents that owned Nike products
Low income45.18%
Medium income51.35%
High income55.38%

Source: Statista

Who founded Nike?

Nike was founded by Bill Bowerman and Phil Knight on January 25, 1964, under the name Blue Ribbon Sports (BRS). Bowerman, a track and field coach at the University of Oregon, and Knight, a former track athlete and business student at Stanford University, founded the company with the aim of providing athletes with high-quality athletic shoes and equipment.

Today, Nike is known as one of the world’s largest and most iconic sports brands, recognized for its innovative products and global reach.

Phil Knight’s Net Worth?

Phil Knight is one of the world’s wealthiest individuals.

YearNew Worth
2023$45.1 billion
2022$47.3 billion
2021$49.9 billion
2020$29.5 billion
2019$33.4 billion

Source: Forbes

Who is the Owner of Nike?

Nike, Inc. is a company traded on the New York Stock Exchange (NYSE) under the ticker symbol “NKE”. Here are the major shareholders (individuals and institutions):

NameOwnershipShareholder type
Philip Knight29,154,487 shares of Class A and 11,385,687 shares of Class B Nike stock, representing 9.3% of outstanding Class A shares and 0.9% of outstanding Class B sharesIndividual
Mark Parker1,450,813 shares of Nike stock, representing roughly 0.09% of outstanding sharesIndividual
Andrew Campion233,156 shares of Nike stock, representing about 0.01% of outstanding sharesIndividual
Swoosh, LLC257 million shares of Nike stock, or 16.5% of the company’s outstanding sharesInstitution
Vanguard Group, Inc.109.2 million shares of Nike, representing 7.0% of total shares outstandingInstitution
BlackRock, Inc.91.0 million shares of Nike, representing 5.9% of total shares outstandingInstitution

Source: Investopedia

Who are the Key people at Nike?

John J. Donahoe IIPresident & CEO
Ann MillerEVP, Chief Legal Officer
John HokeChief Design Officer
Jorge CasimiroPresident, Nike Foundation & V…
Matthew FriendEVP & CFO
Noel KinderChief Sustainability Officer
Ratnakar LavuGlobal Chief Digital Information
Ryan FusselmanChief Information Security Officer

Source: TheOrg

How many employees does Nike have?

Nike, Inc. is a well-known supplier of sportswear and equipment based in the United States, with a global workforce of approximately 79,100 employees as of May 2022.

Over the years, Nike has steadily increased its employee count, reflecting the company’s continued growth and success in the athletic wear industry.

With its substantial and ever-growing workforce, Nike is positioned as a global leader in sports and athletic wear, allowing the company to meet the diverse needs of athletes and consumers around the world.

Below is an overview of Nike’s employee count in recent years:

YearNike Employee Count
202279,100 employees
202173,300 employees
202075,400 employees
201976,700 employees
201873,100 employees
201774,400 employees
201670,700 employees
201562,600 employees
201456,500 employees
201348,000 employees
201244,000 employees
201138,000 employees
201034,400 employees
200934,300 employees

Source: Statista

Frequently Asked Questions About Nike

What year did Nike come out?

Nike, Inc. was founded on January 25, 1964, as Blue Ribbon Sports (BRS). It later became Nike, Inc. on May 30, 1971. The iconic Nike brand and its famous Swoosh logo have since become synonymous with athletic performance and fashion worldwide.

Is Jordan still Nike?

Yes, Jordan Brand is still a subsidiary of Nike, Inc. It was established in 1997 as a separate division of Nike, dedicated to producing and marketing the signature line of basketball shoes and apparel for Michael Jordan, the legendary basketball player.

Jordan Brand has become immensely popular and is known for its iconic Air Jordan sneakers, which are highly sought after by sneaker enthusiasts and basketball fans alike.

Although it operates as a distinct brand, it remains under the ownership and management of Nike, leveraging the company’s resources and distribution network.

What does the future of Nike look like?

Nike’s future looks promising as it leverages its strong brand identity, customer-centric approach, and commitment to innovation and sustainability to stay ahead in the competitive sports industry.

Moreover, its stock should continue to be a winner over the next five years. With a history of adaptability and resilience, Nike is well-equipped to shape the future of sports and athletic wear worldwide.

What is Nike’s biggest-selling shoe?

Nike’s two biggest-selling shoes are the Nike Air Jordan 1 and the Nike Air Force 1.

The Nike Air Jordan 1, introduced in 1985, was the first signature shoe for basketball legend Michael Jordan and is renowned for revolutionizing the sneaker industry.

The Nike Air Force 1, launched in 1982, has also become a timeless classic and a favorite among sneaker enthusiasts for decades.

Together, these iconic sneakers have achieved immense popularity, with approximately 10 million pairs sold around the world each year. Both shoes continue to be highly sought-after and have left a significant impact on the world of footwear.

Which Nike shoe is expensive?

The most expensive Nike shoes ever sold are the Solid Gold OVO x Air Jordans, which fetched an astounding $2 million.

80+ Safest Places to Buy Items Online From

Want to avoid scams for your next sneaker, watch, designer item or bag? Enter your email address and we'll send the FREE guide over.

About the Author

Ch Daniel is the co-founder and co-CEO of Legit Check By Ch, one of the world's leading companies in product authentications. Daniel's experience: 8+ years in the luxury industry, 7+ years in the authentication industry, 10+ years of business development. Currently, Daniel is overseeing the development of new products of Legit Check By Ch.
Read more about the Author →