Air Jordan Revenue and Growth Statistics (2024)

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Ch Daniel
Air Jordan Revenue and Growth
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Last Updated on December 28, 2023 by Ch David

Interesting facts

  • Air Jordan 1 Colorways: The original Air Jordan 1 was released in multiple popular colorways such as “Bred” (black and red) and “Chicago” (white, black, and red).
  • Air Jordan’s Influence on Sneaker Culture: Air Jordan transformed sneakers into a fashion statement, popularizing sneaker culture through its unique designs and celebrity endorsements.
  • Air Jordan 9’s Inspiration: The Air Jordan 9 design was influenced by Michael Jordan’s global popularity, featuring different languages on its outsole to represent countries where MJ had a significant impact.
  • The First Signature Line: The Air Jordan line was an NBA player’s first-ever signature shoe line, setting a new standard for athlete endorsements in the sneaker industry.
  • Space Jam Legacy: The Air Jordan 11 gained immense popularity after appearing in the 1996 movie “Space Jam” with Michael Jordan.
  • Air Jordan and Spike Lee: Filmmaker Spike Lee starred in a series of iconic commercials for Air Jordan known as the “It’s Gotta Be the Shoes” campaign, elevating the brand’s appeal.
  • Air Jordan 3’s Saving Grace: Tinker Hatfield convinced Michael Jordan to stay with Nike when he was considering a move to Adidas. Air Jordan 3‘s success solidified the partnership between MJ and Nike.
  • Rare Air Jordan Samples: Several rare Air Jordan sample pairs have surfaced, including unreleased colorways and prototypes never made available to the public.
  • Air Jordan’s Enduring Legacy: Despite Michael Jordan’s retirement from basketball in 2003, the Air Jordan brand remains one of the most influential and recognizable sneaker brands globally.
  • Auctions and Record Prices: Collectible Air Jordan sneakers have fetched high prices at auctions, with some rare pairs selling for tens of thousands of dollars, making them prized possessions among sneaker collectors.

Air Jordan Overview

Key StatInfo Stat
Founder(s)Nike, Inc. (Collaboration with Michael Jordan)
HeadquartersBeaverton, Oregon, United States
IndustryBasketball Shoes, Clothing
OwnersNike, Inc.
CEO (current)John Donahoe
Service AreaGlobal

Air Jordan at a Glance

Air Jordan is a popular brand of athletic footwear and apparel that was founded in partnership with NBA legend Michael Jordan and Nike. It celebrates Michael Jordan’s remarkable basketball career and influence on the sport and popular culture. Air Jordan operates as a sub-brand of Nike, with products available worldwide, catering to basketball enthusiasts, sneakerheads, and fans of Michael Jordan.

Air Jordan’s success is due to its innovative sneaker designs, such as the Air Jordan 1, which revolutionized the sneaker industry. Each release generates excitement and anticipation among fans, making them highly sought-after collectables.

Air Jordan has made significant contributions to sneaker and streetwear culture, with collaborations and limited-edition releases attracting immense attention from fashion enthusiasts.

In summary, Air Jordan’s legacy as a pioneering force in athletic footwear, its association with an iconic sports figure, and its influence on sneaker and streetwear culture have solidified its position as a global brand with enduring appeal.

What is Nike Air Jordan’s Revenue?

Nike Air Jordan has undoubtedly been one of Nike’s most successful and revenue-generating footwear lines, captivating sneaker enthusiasts and sports fans around the globe. Over the years, the Air Jordan brand has achieved remarkable financial success, becoming a major contributor to Nike’s overall revenue.

In 2022, Nike Air Jordan’s revenue reached an impressive $5.2 billion, showcasing its continuous growth and unwavering popularity. The figures for the preceding years further exemplify its significant impact, with revenues of $4.7 billion in 2021, $3.69 billion in 2020, $3.14 billion in 2019, and $2.85 billion in 2018.

This remarkable financial performance highlights the enduring legacy and cultural significance of Air Jordan within the sportswear industry, solidifying its position as a monumental force in the world of athletic footwear.

2022$5.2 billion
2021$4.7 billion
2020$3.69 billion
2019$3.14 billion
2018$2.85 billion

Source: Four Week MBA

How Much does Micheal Jordan make from the Air Jordan?

Michael Jordan’s earnings from the Jordan Brand are truly impressive. He earns a remarkable 5% in royalties on every Jordan Brand shoe sale, which has propelled his earnings to incredible heights, reaching $260 million in 2022.

This is a testament to the enduring popularity and demand for Air Jordan sneakers. Over the years, Jordan’s earnings have continued to soar, with substantial amounts of $235 million in 2021, $184.5 million in 2020, $157 million in 2019, and $142.5 million in 2018.

This solidifies his status as not just a basketball icon, but also a successful entrepreneur and business mogul.

2022$260 million
2021$235 million
2020$184.5 million
2019$157 million
2018$142.5 million

Source: Temple University

Air Jordan’s global market share

Air Jordan, a subsidiary of Nike, has had a significant impact on the global sneaker market, securing an impressive 11% market share as of 2017.

The brand holds a prominent second position, with Nike leading at 18%. Together, these two influential brands command a substantial portion of the worldwide athletic shoe and footwear market.

The enduring success of Air Jordan showcases its iconic status and the brand’s ability to connect with athletes and sneaker enthusiasts worldwide.

BrandMarket share
Air Jordan11%
New Balance4%

Source: Statista

What types of Air Jordan products are available?

The Air Jordan lineup of athletic shoes is a widely recognized and long-standing presence in both the sports and fashion worlds. Dating back to 1985, each Air Jordan shoe model represents a distinct chapter in the legendary career of basketball superstar Michael Jordan.

This table displays the progression of the Air Jordan brand throughout the years, from the trailblazing Air Jordan I to the inventive Air Jordan XXXVII.

Explore the key highlights, design influences, and unforgettable moments associated with each model as we dive into the remarkable story of Air Jordan shoes.

ModelYearWhat to know!
Air Jordan I1985The first Air Jordan was released in 1985, designed for Michael Jordan’s sophomore season with the Chicago Bulls.
Air Jordan II1986Inspired by Italian design and featured a full-length Air-Sole unit, faux lizard skin, and no Nike swoosh.
Air Jordan III1988Debut of the iconic Jumpman logo and has seen various re-releases in different colorways.
Air Jordan IV1989Designed by Tinker Hatfield, famously worn by Michael Jordan during the 1989 NBA Playoffs.
Air Jordan V1990Featured a unique reflective tongue, translucent rubber soles, and famously worn by Will Smith in “The Fresh Prince of Bel-Air.”
Air Jordan VI1991Inspired by a German sports car, famously worn by Michael Jordan during his first NBA championship with the Bulls.
Air Jordan VII1992Introduced “huarache” technology and had a special Olympic color combo for the 1992 Summer Olympics.
Air Jordan VIII1993Featured crossover straps and famously worn by Bugs Bunny in ads.
Air Jordan IX1993Released after Michael Jordan’s retirement, inspired by baseball cleats that Jordan wore in minor-league baseball.
Air Jordan X1994Released on the global market and featured four colorways.
Air Jordan XI1995Designed by Tinker Hatfield, famously worn in the movie “Space Jam.”
Air Jordan XII1996Inspired by the Ferrari 550 M, featured a “Rising Sun” motif.
Air Jordan XIII1997Drew inspiration from a black panther, and a pair sold for a record-breaking $2.2 million in 2023.
Air Jordan XIV1998Inspired by the Ferrari 550 M, predominantly black colorway nicknamed “The Last Shot.”
Air Jordan XV1999Inspired by the North American X-15, featured woven kevlar fiber on the sides.
Air Jordan XVI2001Inspired by performance cars and architecture, featured a removable shroud.
Air Jordan XVII2002Introduced “huarache” technology and a reinforced midsole.
Air Jordan XVIII2003Inspired by F1 race cars and fine Italian dress shoes, featured bold stitching and a rubber heel wrap.
Air Jordan XIX2004Used innovative materials and was inspired by the black mamba snake.
Air Jordan XX2005Featured a strap in the center of the shoe over the laces and was re-released in 2008 and 2015.
Air Jordan XXI2006Inspired by sport touring vehicles and offered removable cushioning options.
Air Jordan XX22007Inspired by the F-22 Raptor and featured a promo commercial directed by Mark Romanek.
Air Jordan XX32008Released with a unique design celebrating Michael Jordan’s jersey number.
Air Jordan 20092009Incorporated Articulated Propulsion Technology and had a durable pleated silk upper.
Air Jordan 20102010Released during the 25th anniversary of Air Jordan, featured stylized text referencing Michael Jordan’s failures and successes.
Air Jordan 20112011Had interchangeable insoles and star-constellation patterns for ventilation.
Air Jordan 20122012Offered six customization configurations and was the last named by the year of its release.
Air Jordan XX82013Featured an innovative shroud design and debuted in the “Banned” colorway.
Air Jordan XX92014Featured a performance woven upper and released in both an elephant print and knit edition.
Air Jordan XXX2016Maintained elements from the XX9 and introduced a flyknit-constructed ankle collar.
Air Jordan XXXI2016Heavily influenced by Air Jordan 1s, debuted in the “Banned” colorway.
Air Jordan XXXII2017Featured a Flyknit upper and had a focus on enhanced performance.
Air Jordan XXXIII2018Introduced FastFit technology, providing an easy entry and lockdown fit.
Air Jordan XXXIV2019Focused on weight reduction and responsiveness.
Air Jordan XXXV2020Introduced a new shape, weight reduction, and had several collaborations with NBA players.
Air Jordan XXXVI2021Made its on-court debut in 2021, featuring German-American player Satou Sabally.
Air Jordan XXXVII2022Released in 2022, continuing the legacy of the iconic Air Jordan line.

Source: The Sporting News

What’s the average cost of production of an Air Jordan?

This detailed breakdown provides insight into the retail price of Nike Air Jordan sneakers in 2015, presented in euros. It highlights various cost components involved in the production and distribution of these iconic shoes, including distribution and value-added tax (VAT), supplier expenses, and brand-related costs.

By examining both independent retailers and Nike’s online store, it offers valuable insights into the factors that determine the final retail price.

This information can provide a better understanding of the pricing strategy and financial aspects of one of the most popular and coveted sneaker brands in the world.

CharacteristicNike’s online store (€)Independent retailer (€)
Supplier – raw material€9.9€9.9
Supplier – workers’ wages€2.4€2.4
Fournisseur – other costs + margin€2.3€2.3
Shipping costs (+ insurance)€0.8€0.8
Import taxes (customs)€2.6€2.6
Brand – other internal costs€10.2€10.2
Brand – marketing costs€4.3€4.3
Brand – sponsorship costs€1.3€1.3
Brand – taxes€1.2€1.2
Brand – benefits€68.7€23.4

Source: Statista

Most Expensive Air Jordan

Air Jordan has become a sensation worldwide among sneaker enthusiasts and collectors. This overview explores the world of the priciest Air Jordan sneakers, each with a unique story and commanding astonishing prices at auctions.

From the iconic ‘Last Dance’ worn by Jordan himself during the 1998 NBA Finals to the groundbreaking Air Yeezy 1 & Air Yeezy 2 designed in collaboration with Kanye West, these sought-after sneakers have left their mark in sneaker history.

Name and DescriptionWorn bySold in / Price
Nike Air Jordan 13 ‘The Last Dance’ (1998)Michael Jordan $2,200,000 (2023)
Nike Air Yeezy 1 Sample Worn at Grammys 2008 Kanye West $1,800,000 (2021)
Nike Air Ship Rookie season (1984)Michael Jordan$1,472,000 (2021)
Nike Air Jordan 1 ‘Shattered Backboard’ (1985) Michael Jordan $615,000 (2020)
Nike Air Jordan 1 ‘The One’ (1985) Michael Jordan $560,000 (1985)
Nike Moon Shoe Made for Olympic Trials (1972)Unworn$437,500 (2019)

Source: Statista

Air Jordan in the United States

Air Jordan is a popular brand of athletic footwear and apparel in the United States. A survey shows that 89% of US sneaker users know about Air Jordan. Among those who know about Air Jordan, 35% of US sneaker users like the brand. 25% of US sneaker users prefer Air Jordan.

Air Jordan also has a loyal customer base, with 19% of US sneaker users planning to continue using Air Jordan products. In September 2022, approximately 28% of US sneaker users were exposed to Jordan-related content.

This shows that Air Jordan still has a strong presence in the market.

CharacteristicShare of respondents

Source: Statista

Air Jordan in the United Kingdom

Air Jordan, the iconic sneaker brand, is popular in the UK. 76% of UK sneaker users are familiar with the brand, and 29% of those who know it like it. 22% of UK sneaker users prefer Jordan.

13% of UK sneaker users wear Jordan shoes, and 17% of those familiar with the brand have Jordan in their sneaker collection.

10% of UK sneaker users who use Jordan intend to continue using it.

13% of UK sneaker users heard about Jordan in the past three months, and 17% of those encountered interesting content related to Jordan during the survey period.

Air Jordan maintains a significant presence in the UK sneaker market, with solid brand awareness, popularity, and a loyal customer base contributing to its success.

CharacteristicShare of respondents

Source: Statista

How does Air Jordan advertise?

Air Jordan utilizes a diverse range of advertising and marketing strategies that have helped establish its iconic status in the athletic footwear industry. These strategies include:

  • Celebrity Endorsements: Air Jordan has maintained a strong presence in the sports world by partnering with influential athletes like Michael Jordan, LeBron James, Kobe Bryant, and Russell Westbrook.
  • Iconic Commercials: Air Jordan has created memorable commercials that resonate with fans worldwide. The “Be Like Mike” campaign in the early ’90s and the “It’s Gotta Be the Shoes” ad featuring Spike Lee as Mars Blackmon became cultural phenomena, leaving lasting impressions on consumers.
  • Sneaker Launch Events: Air Jordan generates hype and anticipation with carefully orchestrated sneaker launch events. For example, the release of the Air Jordan XI “Concord” in 2018 saw long queues outside stores and massive online demand, showcasing the brand’s ability to create buzz around its products.
  • Social Media and Digital Marketing: Air Jordan leverages social media platforms to connect with its audience, sharing captivating content, behind-the-scenes footage, and athlete collaborations. Engaging posts on Instagram, Twitter, and YouTube keep fans excited about upcoming releases.
  • Brand Collaborations: Air Jordan’s collaborations with other brands and designers are highly sought-after. For instance, the Nike x Off-White collaboration with designer Virgil Abloh was a game-changer, blending streetwear aesthetics with classic Jordan silhouettes.
  • Sports Partnerships: Air Jordan’s partnerships with NBA teams and top players extend its brand presence on and off the court. Collaborating with teams like the Miami Heat and Oklahoma City Thunder helps build regional loyalty.
  • Retail Experiences: Air Jordan creates visually captivating retail displays and pop-up shops for exclusive releases, such as the “Bred” Air Jordan 4 pop-up in Chicago. These unique experiences drive foot traffic and generate excitement among sneaker enthusiasts.
  • Brand Storytelling: Air Jordan’s “Why Not?” campaign featuring Russell Westbrook highlights stories of athletes overcoming challenges, inspiring consumers with messages of resilience and determination.
  • Limited Edition Releases: Air Jordan frequently releases limited-edition sneakers, such as the Air Jordan III “Black Cement,” which pays homage to the original release and appeals to collectors and enthusiasts alike.

By skillfully implementing these advertising and marketing strategies, Air Jordan continues to be a cultural icon and a driving force in the athletic footwear industry.

Air Jordan’s Appeal to Different Age-Group/Generations

Air Jordan, a well-known brand of athletic footwear and apparel, has gained significant attention and popularity among various generations in the United States.

Recent data shows that the brand has high awareness among all generations, with IGen/Gen Z (born between 1995 and 2021) leading at 91%, closely followed by Millennials/Generation Y (born between 1980 and 1994) at 88%. Generation X (Baby Bust) (born between 1965 and 1979) and Baby Boomers (born between 1946 and 1964) also demonstrate strong awareness levels, standing at 89% and 87%, respectively.

Air Jordan’s popularity remains impressive across generations, with 47% of IGen/Gen Z, 42% of Millennials, 29% of Generation X, and 10% of Baby Boomers expressing their fondness for the brand.

In terms of actual usage, Air Jordan has a considerable share among customers from various generations. Among those aware of the brand, 37% of IGen/Gen Z, 31% of Millennials, 18% of Generation X, and 3% of Baby Boomers actively use Air Jordan products.

Additionally, Air Jordan has succeeded in cultivating loyalty among its customers, with 28% of IGen/Gen Z, 24% of Millennials, 13% of Generation X, and 2% of Baby Boomers expressing their intention to continue using Air Jordan products.

Furthermore, Air Jordan continues to generate buzz and excitement across generations, with 38% of IGen/Gen Z, 33% of Millennials, 23% of Generation X, and 12% of Baby Boomers encountering Air Jordan-related content recently.

This data highlights the brand’s enduring appeal and resonance with consumers from diverse age groups in the United States.

CharacteristicIGen/Gen Z (1995-2021)Millenials / Generation Y (1980-1994)Generation X (Baby Bust) (1965-1979)Baby Boomer (1946-1964)

Source: Statista

Who founded Air Jordan?

Air Jordan was not founded by an individual, but rather established as a sub-brand of Nike. The iconic line of basketball shoes was created in collaboration with Michael Jordan, the legendary NBA basketball player.

In 1984, Nike signed an endorsement deal with Michael Jordan, who was just entering the NBA. The deal led to the creation of the first Air Jordan shoe, the Air Jordan 1, which was released in 1985.

Michael Jordan’s net worth

Over the years, Michael Jordan’s net worth has grown remarkably, cementing his position as one of the wealthiest sports icons in the world. As of 2023, his net worth has reached an impressive $2 billion. Starting from a net worth of $1 billion in 2015, the basketball legend’s financial success is a result of various business ventures, endorsements, and ownership in the Air Jordan brand, among other lucrative endeavors.

YearNet Worth
2023$2 billion
2022$1.7 billion
2021$1.6 billion
2020$2.1 billion
2019$1.8 billion
2018$1.6 billion
2017$1.3 billion
2016$1.1 billion
2015$1 billion

Source: Forbes

Frequently Asked Questions about Air Jordan

Is Jordan and Air Jordan the same?

Yes, Jordan and Air Jordan are the same brand associated with Michael Jordan, the former basketball player. Nike created the brand, also known as “Air Jordan,” and released the first Air Jordan sneakers in 1984, called the Air Jordan 1.

These sneakers were designed specifically for Michael Jordan and revolutionized the athletic footwear industry.

How many Air Jordans are there?

Nike has released 37 official signature Air Jordan models to date.

Why are Air Jordans so expensive?

Air Jordans are expensive due to multiple factors:

  1. Brand prestige: The iconic status of Michael Jordan, who is one of the greatest basketball players of all time, creates an emotional connection with consumers, leading to a higher perceived value.
  2. Limited editions and rarity: Nike releases limited-edition Air Jordans, creating a sense of exclusivity and rarity, which collectors are willing to pay a premium for.
  3. High demand: The Air Jordan line has a dedicated community of sneaker enthusiasts, which can lead to increased prices, especially for sought-after models.
  4. Quality and technology: Air Jordans are made with high-quality materials and advanced sneaker technology, which contributes to higher production costs and, in turn, a higher retail price.
  5. Marketing and hype: Nike invests heavily in marketing and promotion of Air Jordans, enhancing the desirability and perceived value of the sneakers.
  6. Resale market: Rare and sought-after Air Jordans can fetch significantly higher prices than their original retail value due to supply and demand dynamics and the brand’s popularity.

These factors have made Air Jordans a symbol of style, cultural influence, and athletic excellence, driving their premium pricing in the sneaker market.

Is Jordan still owned by Nike?

Jordan, also known as Air Jordan, is a subsidiary of Nike, Inc. Nike has ownership of the Air Jordan line and operates it as a separate brand within its portfolio.

How much is Jordan worth?

As of 2023, Michael Jordan’s net worth is estimated at 2 billion USD.

What’s the most expensive Jordan shoe?

The most expensive Jordan sneaker is the Nike Air Jordan 13 ‘The Last Dance’ (1998) which was worn by Michael Jordan and carries a price tag of $2,200,000 as of 2023.

What is so special about Jordans?

Jordans hold a special place in the hearts of many for a variety of reasons. Firstly, they are inherently linked to basketball legend Michael Jordan, which adds to their appeal among sports enthusiasts and sneaker collectors alike. Their unique designs often incorporate innovative technology and materials, which only adds to their charm.

Additionally, limited edition releases and collaborations with artists, athletes, and popular brands contribute to their exclusivity and desirability.

The cultural significance and unwavering popularity of Air Jordans have cemented their status as a symbol of style, athleticism, and urban culture, making them a sought-after and timeless footwear option.

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About the Author

Ch Daniel is the co-founder and co-CEO of Legit Check By Ch, one of the world's leading companies in product authentications. Daniel's experience: 8+ years in the luxury industry, 7+ years in the authentication industry, 10+ years of business development. Currently, Daniel is overseeing the development of new products of Legit Check By Ch.
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