Chanel Revenue and Growth Statistics (2024)

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Chanel Revenue and Growth
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Last Updated on December 28, 2023 by Ch David

This research article delves into Chanel‘s revenue, valuation, growth, customer demography, number of employees over the years and more.

Some Amazing Facts about Chanel

  • The Chanel logo is two interlocking Cs. The Cs are inspired by the initials of Coco Chanel‘s first name and surname.
  • The Chanel No. 5 perfume was created in 1921. It is one of the most popular perfumes in the world and has been worn by many famous women, including Marilyn Monroe and Jackie Kennedy Onassis.
  • Chanel was the first fashion house to introduce the use of jersey fabric in women’s clothing. Jersey fabric is a soft, stretchy fabric that is comfortable to wear.
  • Chanel was a fashion icon who popularized the use of pearls, tweed, and the little black dress. The little black dress is a classic piece of clothing that is still popular today.
  • Public figures like Jackie Kennedy have elevated the classic Chanel suit’s elegance.
  • Celebrities including Blake Lively, Rihanna, Gigi Hadid and Kristen Stewart flaunt Chanel bags and the iconic logo.

Chanel Overview

Key StatInfo
FoundersCoco Chanel and Pierre Wertheimer
HeadquartersParis, France
IndustryFashion and Luxury Goods
OwnerWertheimer family (Chanel S.A.)
CEO (current)Alain Wertheimer
Service AreaWorldwide

Chanel Brand Value

Chanel’s brand value reached $15.26 billion in 2022 from $4.32 billion in 2017.

YearChanel Brand Value
2022$15.26 billion
2021$13.24 billion
2020$13.71 billion
2019$11.48 billion
2018$5.88 billion
2017$4.32 billion

Source: Statista

Chanel Market Value

Chanel ranked third among the top valuable luxury brands worldwide in 2022, with a brand value of approximately $53.02 billion.

BrandsBrand value
Louis Vuitton$124.27 billion
Hermès$80.32 billion
Chanel$53.02 billion
Gucci$37.89 billion
Dior$10.53 billion
Cartier$10.11 billion
Rolex$9.04 billion
Saint-Laurent / Yves Saint Laurent$6.80 billion
Tiffany & Co.$6.72 billion
Prada$5.64 billion

Source: Statista

Chanel Revenue

Chanel’s revenue has shown consistent growth, with the brand generating $17.22 billion in 2022, a notable increase from $8.63 billion in 2016.

YearChanel Revenue
2022$17.22 billion
2021$15.64 billion
2020$10.11 billion
2019$12.27 billion
2018$11.12 billion
2017$9.62 billion
2016$8.63 billion

Source: Statista

Chanel Revenue by Region

Chanel’s revenue is well-balanced across regions. In 2022, it earned $8.65 billion in the Asia Pacific, $4.72 billion in Europe, and $3.86 billion in the Americas.

RegionEuropeAsia PacificAmericas
2022$4.72 billion$8.65 billion$3.86 billion
2021$4.04 billion$8.06 billion$3.52 billion
2020$2.89 billion$5.26 billion$1.97 billion
2019$4.53 billion$5.43 billion$2.31 billion
2018$4.28 billion$4.73 billion$2.11 billion
2017$3.97 billion$3.95 billion$1.96 billion
2016$3.55 billion$3.22 billion$1.87 billion

Source: Chanel

Chanel Profit

In 2022, the company reported a profit of $5.78 billion, reflecting its consistent financial success.

YearChanel Profit
2022$5.78 billion
2021$5.46 billion
2020$2.05 billion
2019$3.50 billion
2018$2.998 billion
2017$2.69 billion

Source: Chanel

Chanel Expenditure

In 2022, Chanel’s company expenditure amounted to $668 million, marking a decrease compared to the previous year’s $758 million.

YearChanel Expenditure
2022$668 million
2021$758 million
2020$1.12 billion
2019$771 million
2018$1 billion

Source: Chanel

Chanel Investments and Acquisitions

Chanel Investment

Chanel has made 10 investments, with the latest on February 23, 2023, for P2 Science. They’ve also made 3 diversity investments, the most recent being on June 28, 2022, when Evolved By Nature raised $120 million.

Announced DateOrganization NameFunding RoundMoney Raised
Oct 31, 2022Perfect (exited)Post-IPO Equity – Perfect$105M
Jun 28, 2022Evolved By NatureSeries C – Evolved By Nature$120M
Dec 24, 2021Evolved By NatureSeries B – Evolved By Nature$70M
Oct 27, 2021ArcaeaSeries A – Arcaea$78M
Jan 29, 2020P2 ScienceSeries C – P2 Science$12M
Dec 11, 2019SulapacVenture Round – Sulapac€15M

Source: Crunchbase

Chanel Investment

Chanel’s investment has been consistently strong, reaching $2.05 billion in 2022 from $1.46 billion in 2017, contributing to the brand’s growth.

YearChanel’s Investment
2022$2.05 billion
2021$1.60 billion
2020$1.36 billion
2019$1.77 billion
2018$1.65 billion
2017$1.46 billion

Source: Chanel

Chanel Acquisitions

Chanel has acquired three organizations, with the latest being Samanta on July 11, 2019. They also acquired Orlebar Brown and Colomer Leather Group in previous transactions.

Acquiree NameAnnounced DateTransaction Name
SamantaJul 11, 2019Samanta acquired by CHANEL
Orlebar BrownSep 30, 2018Orlebar Brown acquired by CHANEL
Colomer Leather GroupAug 31, 2018Colomer Leather Group acquired by CHANEL

Source: Crunchbase

What are the most sought-after Chanel products?

Chanel N°5, Chanel Coco Mademoiselle, and Chanel Coco were the most sought-after products in the UK from 2013 to 2020, with millions of users each year.

Chanel Products2020 Chanel Users2019 Chanel Users2018 Chanel Users2017 Chanel Users2016 Chanel Users2015 Chanel Users
Chanel N°5 (woman)2.25 million users1.92 million users1.96 million users2.05 million users2.06 million users2.15 million users
Chanel Coco (woman)1.35 million users1.18 million users1.09 million users924,000 users953,000 users1,011,000 users
Chanel Coco Mademoiselle (woman)1.39 million users1.27 million users1.03 million users1.08 million users1.14 million users998,000 users
Chanel sunglasses556,000 users751,000 users681,000 users633,000 users654,000 users615,000 users
Chanel Lipstick / Lipgloss (women)832,000 users712,000 users634,000 users793,000 users749,000 users766,000 users
Chanel Chance (woman)818,000 users675,000 users542,000 users600,000 users627,000 users578,000 users
Chanel Bleu (men aftershave)735,000 users591,000 users527,000 users491,000 users402,000 users492,000 users
Other Chanel (woman’s perfume)700,000 users520,000 users522,000 users502,000 users469,000 users481,000 users
Chanel Eye Make-Up580,000 users473,000 users643,000 users571,000 users576,000 users
Chanel Allure (woman’s perfume)609,000 users457,000 users362,000 users441,000 users417,000 users496,000 users
Chanel Allure (men’s aftershave)478,000 users432,000 users308,000 users344,000 users361,000 users386,000 users
Other Chanel (men’s aftershave)430,000 users412,000 users301,000 users315,000 users297,000 users404,000 users
Chanel face creams and lotions467,000 users436,000 users275,000 users266,000 users290,000 users299,000 users
Chanel body creams & moisturisers343,000 users336,000 users224,000 users262,000 users208,000 users231,000 users
Chanel blushers & highlighters343,000 users305,000 users220,000 users358,000 users372,000 users310,000 users
Chanel cleansing cream, milk, lotion, toner and wipes357,000 users340,000 users175,000 users207,000 users209,000 users202,000 users
Scrubs and masks (women)247,000 users210,000 users103,000 users111,000 users94,500 users123,000 users

Source: Statista

How many Chanel Stores are there? (Sales Outlets)

Chanel has a total of 311 boutiques worldwide, with a significant presence in regions like North America, Asia, Europe, and the Middle East.

RegionNumber of Chanel Boutiques
North America128 Chanel boutiques
Asia94 Chanel boutiques
Europe70 Chanel boutiques
Middle East10 Chanel boutiques
Oceania6 Chanel boutiques
South America2 Chanel boutiques
Central America1 Chanel boutique

Chanel’s Presence: Awareness, Popularity, and Loyalty

Chanel’s Presence in the United States

Chanel is highly recognized in the United States, with 89% brand awareness among luxury fashion users. Around 45% of these individuals like the brand, and among those familiar with it, 51% hold a positive view.

Approximately 33% of luxury fashion consumers in the U.S. use Chanel and 22% express loyalty by considering future purchases.

Additionally, there’s a 34% buzz around Chanel in the U.S., indicating its strong presence in media and advertising.

CharacteristicShare of respondents

Source: Statista

Chanel’s Presence in the United Kingdom

In the United Kingdom, Chanel enjoys significant brand recognition among luxury fashion users, with a 94% awareness rate. Among these users, 44% have a favorable view of Chanel, and within the 94% who are aware of the brand, 47% hold a positive sentiment.

A notable 28% of luxury fashion consumers in the UK use Chanel, while 19% express loyalty through potential future purchases.

Furthermore, there’s a 30% buzz around Chanel in the UK, indicating active presence in media and advertising.

CharacteristicShare of respondents

Source: Statista

Chanel’s Presence in Germany

Chanel has strong brand awareness among German jewelry owners, with 92% recognizing the brand. Among them, 27% like Chanel, and 15% use their products.

About 10% of jewelry owners intend to buy Chanel again, showing a 67% loyalty rate.

Around 25% have heard about Chanel in recent media and advertising, indicating some buzz around the brand in Germany.

CharacteristicShare of respondents

Source: Statista

Chanel’s Online Presence

Chanel holds the top spot for luxury brands on social media, boasting an impressive 89.1 million followers on Facebook, Instagram, Twitter, and YouTube combined, as of April 2021.

BrandsNumber of followers on social media
Chanel89.1 million followers
Gucci78.2 million followers
Dior69.3 million followers
Versace39.8 million followers
Prada38.7 million followers
Ralph Lauren25.5 million followers
Tiffany25.5 million followers
Louis Vuitton24.5 million followers
Cartier23 million followers
Rolex22 million followers
Balenciaga18.2 million followers
Valentino17.8 million followers
Hermès15.6 million followers
Armani8 million followers
Estée Lauder7.2 million followers

Source: Statista

Chanel Customer Demographics

Chanel Customers by Gender

Chanel’s customer base is predominantly female, accounting for 63.99% of its customers, while males make up the remaining 36.01%.


Source: Statista

Chanel Customers by Age

Chanel’s customer age distribution reveals a diverse range of age groups. The majority, 34.29%, falls within the 25-34 age range, followed by 18-24 at 27.21%.

The 35-44 group comprises 17.42% of customers, while the older demographic is also represented, with 10.57% aged 45-54, 6.46% aged 55-64, and 3.95% aged 65 and above.

Age GroupDistribution
18 – 2427.21%
25 – 2434.29%
35 – 4417.42%
45 – 5410.57%
55 – 646.46%

Source: Statista

Chanel Customers by Income

Chanel ownership in the U.S. during 2018 varied by income. About 32.61% of respondents with an average monthly net income between $9,000 and $10,000 owned Chanel fashion or accessories.

Ownership percentages ranged from 18.81% to 32.61% across different income brackets, with the highest ownership among those earning between $7,000 and $8,000 per month.

Monthly IncomeShare of respondents
Between $2,000 and $3,00023.14%
Between $3,000 and $4,00018.81%
Between $4,000 and $5,00024.35%
Between $5,000 and $6,00023.08%
Between $6,000 and $7,00026.83%
Between $7,000 and $8,00031.82%
Between $8,000 and $9,00029.41%
Between $9,000 and $10,00032.61%
More than $10,00021.85%

Source: Statista

How does Chanel advertise?

  • Iconic Campaigns: Chanel’s timeless “Chanel No. 5” perfume has been endorsed by celebrities like Marilyn Monroe and Nicole Kidman, with captivating ads showcasing the perfume’s elegance and allure.
  • Fashion Shows: Chanel’s elaborate runway shows, like the Grand Palais showcases, are not just about displaying fashion; they create spectacles that captivate the media and generate anticipation for new collections.
  • Digital Engagement: The brand actively engages with audiences on social media platforms. Their Instagram account, for example, shares aesthetically pleasing visuals, behind-the-scenes glimpses, and influencer partnerships.
  • Print Elegance: Chanel’s print ads in magazines like Vogue and Harper’s Bazaar feature high-fashion photography and layouts that emphasize the sophistication of their products.
  • Collaborations: Chanel collaborates with renowned photographers, such as Karl Lagerfeld himself, to create visually striking and artistic ad campaigns that transcend traditional fashion photography.
  • Distinct Visual Identity: Chanel’s iconic black-and-white color scheme, interlocking “C” logo, and minimalist design elements are consistent across all advertising materials, reinforcing brand recognition.
  • In-Store Luxury: Chanel boutiques offer personalized and luxurious shopping experiences that align with their advertising image, making customers feel like they’re part of an exclusive club.
  • Exclusive Events: Launches and events, like the MĂ©tiers d’Art shows held in different cities, gather influential guests, fashion insiders, and media to celebrate Chanel’s craftsmanship.
  • Celebrity Partnerships: Ambassadors like Keira Knightley and Lily-Rose Depp embody the brand’s elegance, appearing in ads and attending events, connecting the brand with modern style icons.
  • Digital Innovation: Chanel explores new technologies, like virtual reality, to provide unique digital experiences for consumers, enhancing their engagement with the brand.

Chanel’s Marketing Channels

Chanel’s marketing channels reach their audience through various means. Organic search brings in 46.69%, direct visits account for 24.69%, and paid search contributes 20.04%.

The remaining audience comes from display, referrals, social, and email, with percentages ranging from 0.79% to 3.52%.

ChannelsChanel Audience Distribution
Organic Search46.69%
Paid Search20.04%

Source: Similarweb

Who founded Chanel?

The founders of Chanel are Gabrielle “Coco” Chanel and Pierre Wertheimer.

Gabrielle “Coco” Chanel, often simply referred to as Coco Chanel, was a French fashion designer and businesswoman who founded the Chanel brand.

She revolutionized women’s fashion by introducing practical and elegant designs, including the iconic little black dress and the Chanel suit.

Pierre Wertheimer was a French businessman and entrepreneur who played a significant role in the success of the Chanel brand. He was the co-founder of Parfums Chanel, the company responsible for producing and distributing Chanel perfumes and beauty products.

Wertheimer’s business acumen and partnership with Coco Chanel helped establish the brand’s global prominence.

Chanel’s Ownerships

Chanel is a privately held company, and the Wertheimer family primarily holds its ownership. Alain Wertheimer and GĂ©rard Wertheimer, the grandsons of Pierre Wertheimer, currently oversee and manage the brand.

GĂ©rard Wertheimer’s Net Worth

YearGĂ©rard Wertheimer’s Net Worth
2023$31.6 billion
2022$31.2 billion
2021$34.5 billion
2020$17.1 billion
2019$14.6 billion

Source: Forbes

Alain Wertheimer’s Net Worth

YearAlain Wertheimer’s Net Worth
2023$31.6 billion
2022$31.2 billion
2021$34.5 billion
2020$17.1 billion
2019$14.6 billion

Source: Forbes

Key People at Chanel

Leena NairCEO
Kate WylieGlobal Chief Sustainability Officer and Global President, Fondation Chanel
Virginie Viardcreative director
Philippe BlondiauxCFO
Olivier Polgemaster perfumer

Source: The Org

Where is Chanel headquarters located?

Chanel has its headquarters in London, United Kingdom, and the brand also maintains its presence around the world, including the US, China, Australia, and more.

United KingdomLondon5 Barlow Pl (HQ)
United StatesNew York9 West 57th Street
ArgentinaBuenos AiresAv. Leandro N. Alem 928 7th floor, office 728
AustraliaNorth Sydney12/121 Walker St
AustriaWienDorotheergasse 12
BelgiumBruxellesBd de Waterloo 64
CanadaCandiac55 Boulevard Marie-Victorin
ChinaShanghai50F, HKRI Centre One, No.288 Shimen Yi Road, Jing’an District
Czech RepublicPrahaV Celnici 1034/6, Nové Město
DenmarkKøbenhavnKristen Bernikows Gade 6, 3e etage

Source: Craft

How many people work at Chanel?

According to Chanel’s annual report, the brand had 32,116 employees at the end of 2022, which marks a significant growth from 19,675 employees in 2017.

YearNumber of Chanel Employees
202232,116 employees
202128,467 employees
202027,018 employees
201927,713 employees
201825,295 employees
201722,284 employees
201619,675 employees

Source: Chanel

Chanel’s Employees’ Gender

Male28.8 %
Female71.2 %

Source: Zippa

Frequently Asked Questions about Chanel

How much is Chanel worth?

Chanel is worth $15.26 billion as of 2022 brand value data.

What does Chanel stand for?

It is the name of the luxury fashion brand founded by Gabrielle “Coco” Chanel. The brand is known for its high-end clothing, accessories, perfumes, and cosmetics.

Who is Chanel owned by?

Alain Wertheimer and GĂ©rard Wertheimer, the grandsons of Pierre Wertheimer (founder).

Why are Chanel bags so expensive?

A Chanel bag is expensive because of; Quality and Craftsmanship, Limited Production, Iconic Designs, Handmade Elements, Branding and Prestige, Marketing and Image, Resale Value, and ultimately Heritage and Legacy.

Who is the brand ambassador of Chanel?

Some of Chanel’s brand ambassadors included Timothée Chalamet, Kristen Stewart, Margot Robbie, Pharrell Williams, Lily-Rose Depp, and Keira Knightley.

Is Chanel still owned by the Chanel family?

Chanel is no longer owned by the Chanel family. The Wertheimer family, specifically Alain Wertheimer and GĂ©rard Wertheimer, have been the majority owners and stewards of the Chanel brand since the 1970s

Who is the current CEO of Chanel?

Leena Nair is the current CEO of Chanel since 2022

Is Chanel owned by Louis Vuitton?

No, Chanel is not owned by Louis Vuitton. Chanel and Louis Vuitton are two separate and independent luxury fashion brands, each with its own ownership and management.

Chanel is primarily owned by the Wertheimer family, while Louis Vuitton is owned by the French multinational luxury group LVMH (Moët Hennessy Louis Vuitton).

What is Chanel most famous for?

Chanel is most famous for its timeless and iconic fashion designs, including the little black dress, the Chanel suit, and the classic 2.55 flap bag.

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About the Author

Ch Daniel is the co-founder and co-CEO of Legit Check By Ch, one of the world's leading companies in product authentications. Daniel's experience: 8+ years in the luxury industry, 7+ years in the authentication industry, 10+ years of business development. Currently, Daniel is overseeing the development of new products of Legit Check By Ch.
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