Chanel Revenue and Growth Statistics (2024)

Last Updated on December 28, 2023 by Ch David

This research article delves into Chanel‘s revenue, valuation, growth, customer demography, number of employees over the years and more.

Some Amazing Facts about Chanel

• The Chanel logo is two interlocking Cs. The Cs are inspired by the initials of Coco Chanel‘s first name and surname.
• The Chanel No. 5 perfume was created in 1921. It is one of the most popular perfumes in the world and has been worn by many famous women, including Marilyn Monroe and Jackie Kennedy Onassis.
• Chanel was the first fashion house to introduce the use of jersey fabric in women’s clothing. Jersey fabric is a soft, stretchy fabric that is comfortable to wear.
• Chanel was a fashion icon who popularized the use of pearls, tweed, and the little black dress. The little black dress is a classic piece of clothing that is still popular today.
• Public figures like Jackie Kennedy have elevated the classic Chanel suit’s elegance.
• Celebrities including Blake Lively, Rihanna, Gigi Hadid and Kristen Stewart flaunt Chanel bags and the iconic logo.

Chanel Overview

Key Stat	Info
Founders	Coco Chanel and Pierre Wertheimer
Founded	1910
Headquarters	Paris, France
Industry	Fashion and Luxury Goods
Owner	Wertheimer family (Chanel S.A.)
CEO (current)	Alain Wertheimer
Service Area	Worldwide
Website	chanel.com

Chanel Brand Value

Chanel’s brand value reached $15.26 billion in 2022 from $4.32 billion in 2017.

Year	Chanel Brand Value
2022	$15.26 billion
2021	$13.24 billion
2020	$13.71 billion
2019	$11.48 billion
2018	$5.88 billion
2017	$4.32 billion

Source: Statista

Chanel Market Value

Chanel ranked third among the top valuable luxury brands worldwide in 2022, with a brand value of approximately $53.02 billion.

Brands	Brand value
Louis Vuitton	$124.27 billion
Hermès	$80.32 billion
Chanel	$53.02 billion
Gucci	$37.89 billion
Dior	$10.53 billion
Cartier	$10.11 billion
Rolex	$9.04 billion
Saint-Laurent / Yves Saint Laurent	$6.80 billion
Tiffany & Co.	$6.72 billion
Prada	$5.64 billion

Source: Statista

Chanel Revenue

Chanel’s revenue has shown consistent growth, with the brand generating $17.22 billion in 2022, a notable increase from $8.63 billion in 2016.

Year	Chanel Revenue
2022	$17.22 billion
2021	$15.64 billion
2020	$10.11 billion
2019	$12.27 billion
2018	$11.12 billion
2017	$9.62 billion
2016	$8.63 billion

Source: Statista

Chanel Revenue by Region

Chanel’s revenue is well-balanced across regions. In 2022, it earned $8.65 billion in the Asia Pacific, $4.72 billion in Europe, and $3.86 billion in the Americas.

Region	Europe	Asia Pacific	Americas
2022	$4.72 billion	$8.65 billion	$3.86 billion
2021	$4.04 billion	$8.06 billion	$3.52 billion
2020	$2.89 billion	$5.26 billion	$1.97 billion
2019	$4.53 billion	$5.43 billion	$2.31 billion
2018	$4.28 billion	$4.73 billion	$2.11 billion
2017	$3.97 billion	$3.95 billion	$1.96 billion
2016	$3.55 billion	$3.22 billion	$1.87 billion

Source: Chanel

Chanel Profit

In 2022, the company reported a profit of $5.78 billion, reflecting its consistent financial success.

Year	Chanel Profit
2022	$5.78 billion
2021	$5.46 billion
2020	$2.05 billion
2019	$3.50 billion
2018	$2.998 billion
2017	$2.69 billion

Source: Chanel

Chanel Expenditure

In 2022, Chanel’s company expenditure amounted to $668 million, marking a decrease compared to the previous year’s $758 million.

Year	Chanel Expenditure
2022	$668 million
2021	$758 million
2020	$1.12 billion
2019	$771 million
2018	$1 billion

Source: Chanel

Chanel Investments and Acquisitions

Chanel Investment

Chanel has made 10 investments, with the latest on February 23, 2023, for P2 Science. They’ve also made 3 diversity investments, the most recent being on June 28, 2022, when Evolved By Nature raised $120 million.

Announced Date	Organization Name	Funding Round	Money Raised
Oct 31, 2022	Perfect (exited)	Post-IPO Equity – Perfect	$105M
Jun 28, 2022	Evolved By Nature	Series C – Evolved By Nature	$120M
Dec 24, 2021	Evolved By Nature	Series B – Evolved By Nature	$70M
Oct 27, 2021	Arcaea	Series A – Arcaea	$78M
Jan 29, 2020	P2 Science	Series C – P2 Science	$12M
Dec 11, 2019	Sulapac	Venture Round – Sulapac	€15M

Source: Crunchbase

Chanel Investment

Chanel’s investment has been consistently strong, reaching $2.05 billion in 2022 from $1.46 billion in 2017, contributing to the brand’s growth.

Year	Chanel’s Investment
2022	$2.05 billion
2021	$1.60 billion
2020	$1.36 billion
2019	$1.77 billion
2018	$1.65 billion
2017	$1.46 billion

Source: Chanel

Chanel Acquisitions

Chanel has acquired three organizations, with the latest being Samanta on July 11, 2019. They also acquired Orlebar Brown and Colomer Leather Group in previous transactions.

Acquiree Name	Announced Date	Transaction Name
Samanta	Jul 11, 2019	Samanta acquired by CHANEL
Orlebar Brown	Sep 30, 2018	Orlebar Brown acquired by CHANEL
Colomer Leather Group	Aug 31, 2018	Colomer Leather Group acquired by CHANEL

Source: Crunchbase

What are the most sought-after Chanel products?

Chanel N°5, Chanel Coco Mademoiselle, and Chanel Coco were the most sought-after products in the UK from 2013 to 2020, with millions of users each year.

Chanel Products	2020 Chanel Users	2019 Chanel Users	2018 Chanel Users	2017 Chanel Users	2016 Chanel Users	2015 Chanel Users
Chanel N°5 (woman)	2.25 million users	1.92 million users	1.96 million users	2.05 million users	2.06 million users	2.15 million users
Chanel Coco (woman)	1.35 million users	1.18 million users	1.09 million users	924,000 users	953,000 users	1,011,000 users
Chanel Coco Mademoiselle (woman)	1.39 million users	1.27 million users	1.03 million users	1.08 million users	1.14 million users	998,000 users
Chanel sunglasses	556,000 users	751,000 users	681,000 users	633,000 users	654,000 users	615,000 users
Chanel Lipstick / Lipgloss (women)	832,000 users	712,000 users	634,000 users	793,000 users	749,000 users	766,000 users
Chanel Chance (woman)	818,000 users	675,000 users	542,000 users	600,000 users	627,000 users	578,000 users
Chanel Bleu (men aftershave)	735,000 users	591,000 users	527,000 users	491,000 users	402,000 users	492,000 users
Other Chanel (woman’s perfume)	700,000 users	520,000 users	522,000 users	502,000 users	469,000 users	481,000 users
Chanel Eye Make-Up	–	580,000 users	473,000 users	643,000 users	571,000 users	576,000 users
Chanel Allure (woman’s perfume)	609,000 users	457,000 users	362,000 users	441,000 users	417,000 users	496,000 users
Chanel Allure (men’s aftershave)	478,000 users	432,000 users	308,000 users	344,000 users	361,000 users	386,000 users
Other Chanel (men’s aftershave)	430,000 users	412,000 users	301,000 users	315,000 users	297,000 users	404,000 users
Chanel face creams and lotions	467,000 users	436,000 users	275,000 users	266,000 users	290,000 users	299,000 users
Chanel body creams & moisturisers	343,000 users	336,000 users	224,000 users	262,000 users	208,000 users	231,000 users
Chanel blushers & highlighters	343,000 users	305,000 users	220,000 users	358,000 users	372,000 users	310,000 users
Chanel cleansing cream, milk, lotion, toner and wipes	357,000 users	340,000 users	175,000 users	207,000 users	209,000 users	202,000 users
Scrubs and masks (women)	247,000 users	210,000 users	103,000 users	111,000 users	94,500 users	123,000 users

Source: Statista

How many Chanel Stores are there? (Sales Outlets)

Chanel has a total of 311 boutiques worldwide, with a significant presence in regions like North America, Asia, Europe, and the Middle East.

Region	Number of Chanel Boutiques
North America	128 Chanel boutiques
Asia	94 Chanel boutiques
Europe	70 Chanel boutiques
Middle East	10 Chanel boutiques
Oceania	6 Chanel boutiques
South America	2 Chanel boutiques
Central America	1 Chanel boutique

Chanel’s Presence: Awareness, Popularity, and Loyalty

Chanel’s Presence in the United States

Chanel is highly recognized in the United States, with 89% brand awareness among luxury fashion users. Around 45% of these individuals like the brand, and among those familiar with it, 51% hold a positive view.

Approximately 33% of luxury fashion consumers in the U.S. use Chanel and 22% express loyalty by considering future purchases.

Additionally, there’s a 34% buzz around Chanel in the U.S., indicating its strong presence in media and advertising.

Characteristic	Share of respondents
Awareness	89%
Popularity	45%
Usage	33%
Loyalty	22%
Buzz	34%

Source: Statista

Chanel’s Presence in the United Kingdom

In the United Kingdom, Chanel enjoys significant brand recognition among luxury fashion users, with a 94% awareness rate. Among these users, 44% have a favorable view of Chanel, and within the 94% who are aware of the brand, 47% hold a positive sentiment.

A notable 28% of luxury fashion consumers in the UK use Chanel, while 19% express loyalty through potential future purchases.

Furthermore, there’s a 30% buzz around Chanel in the UK, indicating active presence in media and advertising.

Characteristic	Share of respondents
Awareness	94%
Popularity	44%
Usage	28%
Loyalty	19%
Buzz	30%

Source: Statista

Chanel’s Presence in Germany

Chanel has strong brand awareness among German jewelry owners, with 92% recognizing the brand. Among them, 27% like Chanel, and 15% use their products.

About 10% of jewelry owners intend to buy Chanel again, showing a 67% loyalty rate.

Around 25% have heard about Chanel in recent media and advertising, indicating some buzz around the brand in Germany.

Characteristic	Share of respondents
Awareness	92%
Popularity	27%
Usage	15%
Loyalty	10%
Buzz	25%

Source: Statista

Chanel’s Online Presence

Chanel holds the top spot for luxury brands on social media, boasting an impressive 89.1 million followers on Facebook, Instagram, Twitter, and YouTube combined, as of April 2021.

Brands	Number of followers on social media
Chanel	89.1 million followers
Gucci	78.2 million followers
Dior	69.3 million followers
Versace	39.8 million followers
Prada	38.7 million followers
Ralph Lauren	25.5 million followers
Tiffany	25.5 million followers
Louis Vuitton	24.5 million followers
Cartier	23 million followers
Rolex	22 million followers
Balenciaga	18.2 million followers
Valentino	17.8 million followers
Hermès	15.6 million followers
Armani	8 million followers
Estée Lauder	7.2 million followers

Source: Statista

Chanel Customer Demographics

Chanel Customers by Gender

Chanel’s customer base is predominantly female, accounting for 63.99% of its customers, while males make up the remaining 36.01%.

Gender	Distribution
Female	63.99%
Male	36.01%

Source: Statista

Chanel Customers by Age

Chanel’s customer age distribution reveals a diverse range of age groups. The majority, 34.29%, falls within the 25-34 age range, followed by 18-24 at 27.21%.

The 35-44 group comprises 17.42% of customers, while the older demographic is also represented, with 10.57% aged 45-54, 6.46% aged 55-64, and 3.95% aged 65 and above.

Age Group	Distribution
18 – 24	27.21%
25 – 24	34.29%
35 – 44	17.42%
45 – 54	10.57%
55 – 64	6.46%
65+	3.95%

Source: Statista

Chanel Customers by Income

Chanel ownership in the U.S. during 2018 varied by income. About 32.61% of respondents with an average monthly net income between $9,000 and $10,000 owned Chanel fashion or accessories.

Ownership percentages ranged from 18.81% to 32.61% across different income brackets, with the highest ownership among those earning between $7,000 and $8,000 per month.

Monthly Income	Share of respondents
Between $2,000 and $3,000	23.14%
Between $3,000 and $4,000	18.81%
Between $4,000 and $5,000	24.35%
Between $5,000 and $6,000	23.08%
Between $6,000 and $7,000	26.83%
Between $7,000 and $8,000	31.82%
Between $8,000 and $9,000	29.41%
Between $9,000 and $10,000	32.61%
More than $10,000	21.85%

Source: Statista

How does Chanel advertise?

• Iconic Campaigns: Chanel’s timeless “Chanel No. 5” perfume has been endorsed by celebrities like Marilyn Monroe and Nicole Kidman, with captivating ads showcasing the perfume’s elegance and allure.
• Fashion Shows: Chanel’s elaborate runway shows, like the Grand Palais showcases, are not just about displaying fashion; they create spectacles that captivate the media and generate anticipation for new collections.
• Digital Engagement: The brand actively engages with audiences on social media platforms. Their Instagram account, for example, shares aesthetically pleasing visuals, behind-the-scenes glimpses, and influencer partnerships.
• Print Elegance: Chanel’s print ads in magazines like Vogue and Harper’s Bazaar feature high-fashion photography and layouts that emphasize the sophistication of their products.
• Collaborations: Chanel collaborates with renowned photographers, such as Karl Lagerfeld himself, to create visually striking and artistic ad campaigns that transcend traditional fashion photography.
• Distinct Visual Identity: Chanel’s iconic black-and-white color scheme, interlocking “C” logo, and minimalist design elements are consistent across all advertising materials, reinforcing brand recognition.
• In-Store Luxury: Chanel boutiques offer personalized and luxurious shopping experiences that align with their advertising image, making customers feel like they’re part of an exclusive club.
• Exclusive Events: Launches and events, like the Métiers d’Art shows held in different cities, gather influential guests, fashion insiders, and media to celebrate Chanel’s craftsmanship.
• Celebrity Partnerships: Ambassadors like Keira Knightley and Lily-Rose Depp embody the brand’s elegance, appearing in ads and attending events, connecting the brand with modern style icons.
• Digital Innovation: Chanel explores new technologies, like virtual reality, to provide unique digital experiences for consumers, enhancing their engagement with the brand.

Chanel’s Marketing Channels

Chanel’s marketing channels reach their audience through various means. Organic search brings in 46.69%, direct visits account for 24.69%, and paid search contributes 20.04%.

The remaining audience comes from display, referrals, social, and email, with percentages ranging from 0.79% to 3.52%.

Channels	Chanel Audience Distribution
Organic Search	46.69%
Direct	24.69%
Paid Search	20.04%
Display	3.52%
Referrals	2.46%
Social	1.82%
Mail	0.79%

Source: Similarweb

Who founded Chanel?

The founders of Chanel are Gabrielle “Coco” Chanel and Pierre Wertheimer.

Gabrielle “Coco” Chanel, often simply referred to as Coco Chanel, was a French fashion designer and businesswoman who founded the Chanel brand.

She revolutionized women’s fashion by introducing practical and elegant designs, including the iconic little black dress and the Chanel suit.

Pierre Wertheimer was a French businessman and entrepreneur who played a significant role in the success of the Chanel brand. He was the co-founder of Parfums Chanel, the company responsible for producing and distributing Chanel perfumes and beauty products.

Wertheimer’s business acumen and partnership with Coco Chanel helped establish the brand’s global prominence.

Chanel’s Ownerships

Chanel is a privately held company, and the Wertheimer family primarily holds its ownership. Alain Wertheimer and Gérard Wertheimer, the grandsons of Pierre Wertheimer, currently oversee and manage the brand.

Gérard Wertheimer’s Net Worth

Year	Gérard Wertheimer’s Net Worth
2023	$31.6 billion
2022	$31.2 billion
2021	$34.5 billion
2020	$17.1 billion
2019	$14.6 billion

Source: Forbes

Alain Wertheimer’s Net Worth

Year	Alain Wertheimer’s Net Worth
2023	$31.6 billion
2022	$31.2 billion
2021	$34.5 billion
2020	$17.1 billion
2019	$14.6 billion

Source: Forbes

Key People at Chanel

Name	Title
Leena Nair	CEO
Kate Wylie	Global Chief Sustainability Officer and Global President, Fondation Chanel
Virginie Viard	creative director
Philippe Blondiaux	CFO
Olivier Polge	master perfumer

Source: The Org

Where is Chanel headquarters located?

Chanel has its headquarters in London, United Kingdom, and the brand also maintains its presence around the world, including the US, China, Australia, and more.

Country	City	Address
United Kingdom	London	5 Barlow Pl (HQ)
United States	New York	9 West 57th Street
Argentina	Buenos Aires	Av. Leandro N. Alem 928 7th floor, office 728
Australia	North Sydney	12/121 Walker St
Austria	Wien	Dorotheergasse 12
Belgium	Bruxelles	Bd de Waterloo 64
Canada	Candiac	55 Boulevard Marie-Victorin
China	Shanghai	50F, HKRI Centre One, No.288 Shimen Yi Road, Jing’an District
Czech Republic	Praha	V Celnici 1034/6, Nové Město
Denmark	København	Kristen Bernikows Gade 6, 3e etage

Source: Craft

How many people work at Chanel?

According to Chanel’s annual report, the brand had 32,116 employees at the end of 2022, which marks a significant growth from 19,675 employees in 2017.

Year	Number of Chanel Employees
2022	32,116 employees
2021	28,467 employees
2020	27,018 employees
2019	27,713 employees
2018	25,295 employees
2017	22,284 employees
2016	19,675 employees

Source: Chanel

Chanel’s Employees’ Gender

Gender	Distribution
Male	28.8 %
Female	71.2 %

Source: Zippa

Frequently Asked Questions about Chanel

How much is Chanel worth?

Chanel is worth $15.26 billion as of 2022 brand value data.

What does Chanel stand for?

It is the name of the luxury fashion brand founded by Gabrielle “Coco” Chanel. The brand is known for its high-end clothing, accessories, perfumes, and cosmetics.

Who is Chanel owned by?

Alain Wertheimer and Gérard Wertheimer, the grandsons of Pierre Wertheimer (founder).

Why are Chanel bags so expensive?

A Chanel bag is expensive because of; Quality and Craftsmanship, Limited Production, Iconic Designs, Handmade Elements, Branding and Prestige, Marketing and Image, Resale Value, and ultimately Heritage and Legacy.

Who is the brand ambassador of Chanel?

Some of Chanel’s brand ambassadors included Timothée Chalamet, Kristen Stewart, Margot Robbie, Pharrell Williams, Lily-Rose Depp, and Keira Knightley.

Is Chanel still owned by the Chanel family?

Chanel is no longer owned by the Chanel family. The Wertheimer family, specifically Alain Wertheimer and Gérard Wertheimer, have been the majority owners and stewards of the Chanel brand since the 1970s

Who is the current CEO of Chanel?

Leena Nair is the current CEO of Chanel since 2022

Is Chanel owned by Louis Vuitton?

No, Chanel is not owned by Louis Vuitton. Chanel and Louis Vuitton are two separate and independent luxury fashion brands, each with its own ownership and management.

Chanel is primarily owned by the Wertheimer family, while Louis Vuitton is owned by the French multinational luxury group LVMH (Moët Hennessy Louis Vuitton).

What is Chanel most famous for?

Chanel is most famous for its timeless and iconic fashion designs, including the little black dress, the Chanel suit, and the classic 2.55 flap bag.