Last Updated on August 24, 2023 by Ch David
This research article delves into Chanel‘s revenue, valuation, growth, customer demography, number of employees over the years and more.
|Founders||Coco Chanel and Pierre Wertheimer|
|Industry||Fashion and Luxury Goods|
|Owner||Wertheimer family (Chanel S.A.)|
|CEO (current)||Alain Wertheimer|
Chanel’s brand value reached $15.26 billion in 2022 from $4.32 billion in 2017.
|Year||Chanel Brand Value|
Chanel ranked third among the top valuable luxury brands worldwide in 2022, with a brand value of approximately $53.02 billion.
|Louis Vuitton||$124.27 billion|
|Saint-Laurent / Yves Saint Laurent||$6.80 billion|
|Tiffany & Co.||$6.72 billion|
Chanel’s revenue has shown consistent growth, with the brand generating $17.22 billion in 2022, a notable increase from $8.63 billion in 2016.
Chanel’s revenue is well-balanced across regions. In 2022, it earned $8.65 billion in the Asia Pacific, $4.72 billion in Europe, and $3.86 billion in the Americas.
|2022||$4.72 billion||$8.65 billion||$3.86 billion|
|2021||$4.04 billion||$8.06 billion||$3.52 billion|
|2020||$2.89 billion||$5.26 billion||$1.97 billion|
|2019||$4.53 billion||$5.43 billion||$2.31 billion|
|2018||$4.28 billion||$4.73 billion||$2.11 billion|
|2017||$3.97 billion||$3.95 billion||$1.96 billion|
|2016||$3.55 billion||$3.22 billion||$1.87 billion|
In 2022, the company reported a profit of $5.78 billion, reflecting its consistent financial success.
In 2022, Chanel’s company expenditure amounted to $668 million, marking a decrease compared to the previous year’s $758 million.
Chanel has made 10 investments, with the latest on February 23, 2023, for P2 Science. They’ve also made 3 diversity investments, the most recent being on June 28, 2022, when Evolved By Nature raised $120 million.
|Announced Date||Organization Name||Funding Round||Money Raised|
|Oct 31, 2022||Perfect (exited)||Post-IPO Equity – Perfect||$105M|
|Jun 28, 2022||Evolved By Nature||Series C – Evolved By Nature||$120M|
|Dec 24, 2021||Evolved By Nature||Series B – Evolved By Nature||$70M|
|Oct 27, 2021||Arcaea||Series A – Arcaea||$78M|
|Jan 29, 2020||P2 Science||Series C – P2 Science||$12M|
|Dec 11, 2019||Sulapac||Venture Round – Sulapac||€15M|
Chanel’s investment has been consistently strong, reaching $2.05 billion in 2022 from $1.46 billion in 2017, contributing to the brand’s growth.
Chanel has acquired three organizations, with the latest being Samanta on July 11, 2019. They also acquired Orlebar Brown and Colomer Leather Group in previous transactions.
|Acquiree Name||Announced Date||Transaction Name|
|Samanta||Jul 11, 2019||Samanta acquired by CHANEL|
|Orlebar Brown||Sep 30, 2018||Orlebar Brown acquired by CHANEL|
|Colomer Leather Group||Aug 31, 2018||Colomer Leather Group acquired by CHANEL|
Chanel N°5, Chanel Coco Mademoiselle, and Chanel Coco were the most sought-after products in the UK from 2013 to 2020, with millions of users each year.
|Chanel Products||2020 Chanel Users||2019 Chanel Users||2018 Chanel Users||2017 Chanel Users||2016 Chanel Users||2015 Chanel Users|
|Chanel N°5 (woman)||2.25 million users||1.92 million users||1.96 million users||2.05 million users||2.06 million users||2.15 million users|
|Chanel Coco (woman)||1.35 million users||1.18 million users||1.09 million users||924,000 users||953,000 users||1,011,000 users|
|Chanel Coco Mademoiselle (woman)||1.39 million users||1.27 million users||1.03 million users||1.08 million users||1.14 million users||998,000 users|
|Chanel sunglasses||556,000 users||751,000 users||681,000 users||633,000 users||654,000 users||615,000 users|
|Chanel Lipstick / Lipgloss (women)||832,000 users||712,000 users||634,000 users||793,000 users||749,000 users||766,000 users|
|Chanel Chance (woman)||818,000 users||675,000 users||542,000 users||600,000 users||627,000 users||578,000 users|
|Chanel Bleu (men aftershave)||735,000 users||591,000 users||527,000 users||491,000 users||402,000 users||492,000 users|
|Other Chanel (woman’s perfume)||700,000 users||520,000 users||522,000 users||502,000 users||469,000 users||481,000 users|
|Chanel Eye Make-Up||–||580,000 users||473,000 users||643,000 users||571,000 users||576,000 users|
|Chanel Allure (woman’s perfume)||609,000 users||457,000 users||362,000 users||441,000 users||417,000 users||496,000 users|
|Chanel Allure (men’s aftershave)||478,000 users||432,000 users||308,000 users||344,000 users||361,000 users||386,000 users|
|Other Chanel (men’s aftershave)||430,000 users||412,000 users||301,000 users||315,000 users||297,000 users||404,000 users|
|Chanel face creams and lotions||467,000 users||436,000 users||275,000 users||266,000 users||290,000 users||299,000 users|
|Chanel body creams & moisturisers||343,000 users||336,000 users||224,000 users||262,000 users||208,000 users||231,000 users|
|Chanel blushers & highlighters||343,000 users||305,000 users||220,000 users||358,000 users||372,000 users||310,000 users|
|Chanel cleansing cream, milk, lotion, toner and wipes||357,000 users||340,000 users||175,000 users||207,000 users||209,000 users||202,000 users|
|Scrubs and masks (women)||247,000 users||210,000 users||103,000 users||111,000 users||94,500 users||123,000 users|
Chanel has a total of 311 boutiques worldwide, with a significant presence in regions like North America, Asia, Europe, and the Middle East.
|Region||Number of Chanel Boutiques|
|North America||128 Chanel boutiques|
|Asia||94 Chanel boutiques|
|Europe||70 Chanel boutiques|
|Middle East||10 Chanel boutiques|
|Oceania||6 Chanel boutiques|
|South America||2 Chanel boutiques|
|Central America||1 Chanel boutique|
Chanel is highly recognized in the United States, with 89% brand awareness among luxury fashion users. Around 45% of these individuals like the brand, and among those familiar with it, 51% hold a positive view.
Approximately 33% of luxury fashion consumers in the U.S. use Chanel and 22% express loyalty by considering future purchases.
Additionally, there’s a 34% buzz around Chanel in the U.S., indicating its strong presence in media and advertising.
|Characteristic||Share of respondents|
In the United Kingdom, Chanel enjoys significant brand recognition among luxury fashion users, with a 94% awareness rate. Among these users, 44% have a favorable view of Chanel, and within the 94% who are aware of the brand, 47% hold a positive sentiment.
A notable 28% of luxury fashion consumers in the UK use Chanel, while 19% express loyalty through potential future purchases.
Furthermore, there’s a 30% buzz around Chanel in the UK, indicating active presence in media and advertising.
|Characteristic||Share of respondents|
Chanel has strong brand awareness among German jewelry owners, with 92% recognizing the brand. Among them, 27% like Chanel, and 15% use their products.
About 10% of jewelry owners intend to buy Chanel again, showing a 67% loyalty rate.
Around 25% have heard about Chanel in recent media and advertising, indicating some buzz around the brand in Germany.
|Characteristic||Share of respondents|
Chanel holds the top spot for luxury brands on social media, boasting an impressive 89.1 million followers on Facebook, Instagram, Twitter, and YouTube combined, as of April 2021.
|Brands||Number of followers on social media|
|Chanel||89.1 million followers|
|Gucci||78.2 million followers|
|Dior||69.3 million followers|
|Versace||39.8 million followers|
|Prada||38.7 million followers|
|Ralph Lauren||25.5 million followers|
|Tiffany||25.5 million followers|
|Louis Vuitton||24.5 million followers|
|Cartier||23 million followers|
|Rolex||22 million followers|
|Balenciaga||18.2 million followers|
|Valentino||17.8 million followers|
|Hermès||15.6 million followers|
|Armani||8 million followers|
|Estée Lauder||7.2 million followers|
Chanel’s customer base is predominantly female, accounting for 63.99% of its customers, while males make up the remaining 36.01%.
Chanel’s customer age distribution reveals a diverse range of age groups. The majority, 34.29%, falls within the 25-34 age range, followed by 18-24 at 27.21%.
The 35-44 group comprises 17.42% of customers, while the older demographic is also represented, with 10.57% aged 45-54, 6.46% aged 55-64, and 3.95% aged 65 and above.
|18 – 24||27.21%|
|25 – 24||34.29%|
|35 – 44||17.42%|
|45 – 54||10.57%|
|55 – 64||6.46%|
Chanel ownership in the U.S. during 2018 varied by income. About 32.61% of respondents with an average monthly net income between $9,000 and $10,000 owned Chanel fashion or accessories.
Ownership percentages ranged from 18.81% to 32.61% across different income brackets, with the highest ownership among those earning between $7,000 and $8,000 per month.
|Monthly Income||Share of respondents|
|Between $2,000 and $3,000||23.14%|
|Between $3,000 and $4,000||18.81%|
|Between $4,000 and $5,000||24.35%|
|Between $5,000 and $6,000||23.08%|
|Between $6,000 and $7,000||26.83%|
|Between $7,000 and $8,000||31.82%|
|Between $8,000 and $9,000||29.41%|
|Between $9,000 and $10,000||32.61%|
|More than $10,000||21.85%|
Chanel’s marketing channels reach their audience through various means. Organic search brings in 46.69%, direct visits account for 24.69%, and paid search contributes 20.04%.
The remaining audience comes from display, referrals, social, and email, with percentages ranging from 0.79% to 3.52%.
|Channels||Chanel Audience Distribution|
The founders of Chanel are Gabrielle “Coco” Chanel and Pierre Wertheimer.
Gabrielle “Coco” Chanel, often simply referred to as Coco Chanel, was a French fashion designer and businesswoman who founded the Chanel brand.
She revolutionized women’s fashion by introducing practical and elegant designs, including the iconic little black dress and the Chanel suit.
Pierre Wertheimer was a French businessman and entrepreneur who played a significant role in the success of the Chanel brand. He was the co-founder of Parfums Chanel, the company responsible for producing and distributing Chanel perfumes and beauty products.
Wertheimer’s business acumen and partnership with Coco Chanel helped establish the brand’s global prominence.
Chanel is a privately held company, and the Wertheimer family primarily holds its ownership. Alain Wertheimer and Gérard Wertheimer, the grandsons of Pierre Wertheimer, currently oversee and manage the brand.
|Year||Gérard Wertheimer’s Net Worth|
|Year||Alain Wertheimer’s Net Worth|
|Kate Wylie||Global Chief Sustainability Officer and Global President, Fondation Chanel|
|Virginie Viard||creative director|
|Olivier Polge||master perfumer|
Source: The Org
Chanel has its headquarters in London, United Kingdom, and the brand also maintains its presence around the world, including the US, China, Australia, and more.
|United Kingdom||London||5 Barlow Pl (HQ)|
|United States||New York||9 West 57th Street|
|Argentina||Buenos Aires||Av. Leandro N. Alem 928 7th floor, office 728|
|Australia||North Sydney||12/121 Walker St|
|Belgium||Bruxelles||Bd de Waterloo 64|
|Canada||Candiac||55 Boulevard Marie-Victorin|
|China||Shanghai||50F, HKRI Centre One, No.288 Shimen Yi Road, Jing’an District|
|Czech Republic||Praha||V Celnici 1034/6, Nové Město|
|Denmark||København||Kristen Bernikows Gade 6, 3e etage|
According to Chanel’s annual report, the brand had 32,116 employees at the end of 2022, which marks a significant growth from 19,675 employees in 2017.
|Year||Number of Chanel Employees|
Chanel is worth $15.26 billion as of 2022 brand value data.
It is the name of the luxury fashion brand founded by Gabrielle “Coco” Chanel. The brand is known for its high-end clothing, accessories, perfumes, and cosmetics.
Alain Wertheimer and Gérard Wertheimer, the grandsons of Pierre Wertheimer (founder).
A Chanel bag is expensive because of; Quality and Craftsmanship, Limited Production, Iconic Designs, Handmade Elements, Branding and Prestige, Marketing and Image, Resale Value, and ultimately Heritage and Legacy.
Some of Chanel’s brand ambassadors included Timothée Chalamet, Kristen Stewart, Margot Robbie, Pharrell Williams, Lily-Rose Depp, and Keira Knightley.
Chanel is no longer owned by the Chanel family. The Wertheimer family, specifically Alain Wertheimer and Gérard Wertheimer, have been the majority owners and stewards of the Chanel brand since the 1970s
Leena Nair is the current CEO of Chanel since 2022
No, Chanel is not owned by Louis Vuitton. Chanel and Louis Vuitton are two separate and independent luxury fashion brands, each with its own ownership and management.
Chanel is primarily owned by the Wertheimer family, while Louis Vuitton is owned by the French multinational luxury group LVMH (Moët Hennessy Louis Vuitton).
Chanel is most famous for its timeless and iconic fashion designs, including the little black dress, the Chanel suit, and the classic 2.55 flap bag.