This Louis Vuitton Research includes information on; Revenue, Valuation, Market Share, Customer Demography and more.
| Key Stat | Info |
|---|---|
| Founder(s) | Louis Vuitton |
| Founded | 1845 in France |
| Headquarters | Paris, France |
| Industry | Luxury Goods |
| Owners | LVMH |
| CEO (current) | Pietro Beccari |
| Service Area | Worldwide |
| Website | https://www.louisvuitton.com/ |
Louis Vuitton’s brand value has grown significantly over the years, amounting to around $23.4 billion in 2022.
This represents a major increase from its valuation of $14.9 billion in 2021, underscoring the brand’s robust market position and worldwide reputation as a top-tier luxury fashion house.
| Year | Valuation |
|---|---|
| 2022 | $23.4 billion |
| 2021 | $14.9 billion |
| 2020 | $16.5 billion |
| 2019 | $13.6 billion |
| 2018 | $10.5 billion |
| 2017 | $8.9 billion |
| 2016 | $10.4 billion |
Source: Statista
Louis Vuitton’s revenue in 2021 was an impressive $75.9 billion, up from $51 billion in 2020.
This trend has continued since 2016, with revenue of $41.6 billion, $48 billion, $55.3 billion, and $60 billion in 2016, 2017, 2018, and 2019 respectively.
| Year | Revenue |
|---|---|
| 2021 | $75.9 billion |
| 2020 | $51 billion |
| 2019 | $60 billion |
| 2018 | $55.3 billion |
| 2017 | $48 billion |
| 2016 | $41.6 billion |
Source: Macrotrend
Louis Vuitton leads the luxury industry with a remarkable market capitalization of $306.18 billion, surpassing its closest competitors, Hermès International and Christian Dior, with market capitalizations of $111.62 billion and $106.75 billion, respectively.
Despite facing competition from other prominent brands like Moncler, Burberry, and others, Louis Vuitton’s dominant market capitalization showcases its prestigious position and influence in the luxury market.
| Brand | Market capitalization |
|---|---|
| LVMH Moet Hennessy Louis Vuitton S.E. | $306.18 billion |
| Hermès International S.A. | $111.62 billion |
| Christian Dior S.E. | $106.75 billion |
| Kering S.A. | $62.92 billion |
| Moncler S.p.A. | $11.49 billion |
| Burberry Group plc | $7.95 billion |
| Ralph Lauren Corporation | $6.25 billion |
| Capri Holdings Limited | $5.86 billion |
| Canada Goose Holdings Inc. | $1.9 billion |
| Hugo Boss A.G. | $3.63 billion |
| Vince Holding Corp. | $0.96 billion |
Source: Statista
Louis Vuitton bags are highly coveted worldwide for their exquisite craftsmanship and timeless designs. Here are five of the most popular Louis Vuitton bags.
| Bag Name | Description |
|---|---|
| Speedy | A classic and versatile handbag available in various sizes, perfect for everyday use. |
| Alma | A sophisticated and elegant satchel bag that exudes timeless charm and style. |
| Pochette Accessories | A chic and compact clutch, ideal for adding a touch of glamour to any outfit. |
| Neverfull | Spacious and functional, this tote bag is a go-to choice for those seeking both style and utility. |
| Capucines | A luxurious and refined top-handle bag, designed to make a statement of understated elegance. |
Source: Vogue
Louis Vuitton has a significant worldwide presence, with operations in 63 countries and over 457 stores. While physical stores are concentrated in select locations, the brand’s iconic products are accessible globally through various channels.
This makes luxury fashion more attainable to a broader audience, whether you are in a country with a flagship store or on the other side of the world. Fashion lovers everywhere can enjoy the allure and elegance of Louis Vuitton.
Louis Vuitton has a strong presence in many countries, with most stores in the United States (129), Japan (55), and China (43, including Hong Kong and Macau).
The brand’s global network spans 63 countries, ensuring international access to its sought-after luxury products.
| Country | Number of LV Stores |
|---|---|
| United States | 129 Stores |
| Japan | 55 Stores |
| China (inc. Hong Kong & Macau) | 43 Stores |
| South Korea | 29 Stores |
| Italy | 19 Stores |
| France (inc. overseas territories) | 18 Stores |
| United Kingdom (inc. overseas territories) | 13 Stores |
| Germany | 12 Stores |
| Australia | 10 Stores |
| Taiwan | 10 Stores |
Source: Quizzes
Louis Vuitton is a well-known and popular luxury fashion brand in the United States, with 83% of respondents being familiar with it. Among those who know the brand, 47% like it.
28% of luxury fashion users in the U.S. choose Louis Vuitton products, and 34% of those who are familiar with the brand are active users. The brand has a loyal customer base, with approximately 71% of its owners expressing a likelihood of using Louis Vuitton again.
Around 20% of U.S. luxury fashion users have heard about Louis Vuitton through media, social media, or advertising within the past three months. However, only 24% of those aware of the brand have been exposed to its recent news and events.
| Characteristic | Share of respondents |
|---|---|
| Awareness | 83% |
| Popularity | 39% |
| Usage | 28% |
| Loyalty | 20.00% |
| Buzz | 20% |
Source: Statista
Louis Vuitton enjoys strong brand awareness in the UK, with an impressive 86% recognition among luxury fashion users. Of those aware of the brand, 43% express a liking for it, contributing to its popularity in the UK luxury fashion market.
Regarding usage, 18% of UK luxury fashion users choose Louis Vuitton products, representing 21% of those familiar with the brand. The brand also boasts a loyal customer base, with approximately 72% of Louis Vuitton owners indicating a likelihood of using the brand again.
In terms of media exposure, around 16% of UK luxury fashion users encountered Louis Vuitton through media, social media, or advertising in the past three months as of September 2022.
However, only 19% of those familiar with the brand were exposed to its recent buzz, suggesting relatively low levels of buzz surrounding Louis Vuitton in the UK at the time of the survey.
| Characteristic | Share of respondents |
|---|---|
| Awareness | 86% |
| Popularity | 37% |
| Usage | 18% |
| Loyalty | 13% |
| Buzz | 16% |
Source: Statista
The Steiff Louis Vuitton Teddy Bear holds the record for the most expensive Louis Vuitton product ever sold, fetching a staggering $2.1 million at auction in Monaco.
The bear is a rare and valuable item, featuring hand-made embroidery stitching with a Louis Vuitton logo patch on its velvet exterior and silk-lined interior face.
It was created in collaboration with toy manufacturer Steiff exclusively for the flagship boutique at the iconic Fifth Avenue store in New York.
In 2007, the teddy bear was sold at a charity auction, with all proceeds donated to Doctors Without Borders. Today, this extravagant and impressive teddy bear is on display at the Teddy Bear Museum in Jeju, Korea.
Source: Expensive World
Louis Vuitton draws a varied audience, with 42.45% male and 57.55% female website visitors. This gender distribution highlights the brand’s broad appeal and popularity among both men and women.
| Gender | Distribution |
|---|---|
| Female | 57.55% |
| Male | 42.45% |
Source: Similar web
Based on the louisvuittion.com data, the majority of their audience falls within the 18-34 age range, comprising 27.06% for 18-24 and 33.33% for 25-34.
Additionally, there is significant representation from the 35-44 age group, accounting for 17.75% of their customers.
The brand’s appeal extends to older demographics as well, with 11.20% falling in the 45-64 age range.
Customers aged 55-64 and 65+ also contribute to their audience, making up 6.79% and 3.87% respectively.
| Age Group | Distribution |
|---|---|
| 18 – 24 | 27.06% |
| 25 – 34 | 33.33% |
| 35 – 44 | 17.75% |
| 45 – 64 | 11.20% |
| 55 – 64 | 6.79% |
| 65+ | 3.87% |
Source: Similar web
Louis Vuitton customers’ ownership of fashion or accessories varies based on their income. In 2018, 34.78% of respondents from households earning $9,000 – $10,000 per month owned Louis Vuitton items. The data suggests that households with higher incomes tend to have a greater number of Louis Vuitton products.
Ownership rates for other income ranges were as follows:
| Monthly Income Range | Distribution |
|---|---|
| $2,000 – $3,000 | 15% |
| $3,000 – $4,000 | 21% |
| $4,000 – $5,000 | 21% |
| $5,000 – $6,000 | 21% |
| $6,000 – $7,000 | 24% |
| $7,000 – $8,000 | 29.55% |
| $8,000 – $9,000 | 20.59% |
| $9,000 – $10,000 | 34.78% |
| More than $10,000 | 27.15% |
Source: Statista
Louis Vuitton’s advertising strategy focuses on exclusivity, emphasizing the brand’s image as a symbol of prestige and success. Collaborating with renowned artists and photographers, such as Jeff Koons, Yayoi Kusama, and Stephen Sprouse, brings fresh perspectives to its collections and showcases the blend of art and fashion.
The brand also hosts its own grandiose fashion shows worldwide, from Paris to New York, Tokyo to Milan. These runway extravaganzas captivate the global fashion community, unveiling its latest releases and reinforcing its dominance in the luxury market.
Additionally, the brand has strategically partnered with A-list celebrities like Lionel Messi, Cristiano Ronaldo, and Zendaya, merging high fashion with entertainment and sports.
While maintaining an aura of exclusivity in print advertisements, Louis Vuitton also engages with its loyal followers and potential customers worldwide through curated social media content that showcases the craftsmanship and heritage of its products.
Louis Vuitton’s advertising campaigns often feature breathtaking landscapes and iconic landmarks, capturing the essence of travel and adventure, themes deeply ingrained in the brand’s identity.
Louis Vuitton founded the luxury fashion house in 1854, creating innovative luggage for wealthy travellers. His dedication to craftsmanship established the brand’s reputation for excellence.
Today, Louis Vuitton is synonymous with prestige and style, captivating fashion enthusiasts worldwide.
Vuitton passed away in 1892 at the age of 70, but his legacy lives on through the thriving brand.
Louis Vuitton is a brand under LVMH, a multinational luxury goods conglomerate based in Paris that was formed in 1987 after the merging of Louis Vuitton and Moët Hennessy. Today, LVMH is the largest luxury goods company in the world, boasting a portfolio of high-end brands in fashion, leather goods, perfumes, cosmetics, wines, and spirits.
Bernard Arnault, the chairman, and CEO of LVMH, is a prominent figure in the luxury industry and one of the wealthiest individuals in the world.
Bernard Arnault, the owner of Louis Vuitton, is one of the world’s wealthiest people, with a net worth of $228 billion. He leads LVMH Moët Hennessy Louis Vuitton SE, the largest luxury goods company in the world, which includes brands like Louis Vuitton, Christian Dior, Givenchy, Fendi, Moët & Chandon, and more.
Arnault’s entrepreneurial skills and strategic leadership have shaped the global fashion and luxury market, as evident by his net worth.
| Year | Net Worth |
|---|---|
| 2023 | $228 billion |
| 2022 | $158 billion |
| 2021 | $150 billion |
| 2020 | $76 billion |
| 2019 | $76 billion |
| 2018 | $72 billion |
Source: Forbes
| Name | Position | Region |
|---|---|---|
| Pietro Beccari | CEO | Worldwide |
| Christelle Capdupuy | Chief Sustainability Officer | Worldwide |
| Rolle Fulvio | Chief Financial Officer | Worldwide |
| Robert Calzadilla | President | North Asia |
| Marco Comazzi | President | South Asia |
| Alessandro Valenti | President | EMEA |
| Lanessa Elrod | President & CEO | Americas |
| Edouard Faure | President | Japan |
Source: The Org
Here is a list of Louis Vuitton Creative Directors over the years:
| Name | Time at LV |
|---|---|
| Marc Jacobs | 1997-2014 |
| Nicolas Ghesquière | 2013 – present |
| Virgil Abloh | 2015 -2021 |
| Pharrell Williams | 2023 – present |
Louis Vuitton is a well-known luxury fashion brand with over 20,000 dedicated professionals worldwide.
These professionals play a crucial role in the brand’s success by providing expert craftsmanship and delivering exceptional products and experiences to their discerning clientele.
| Year | Head Counts of Louis Vuitton Employees |
|---|---|
| 2021 | 196,000 employees |
| 2020 | 148,343 employees |
| 2019 | 147,715 employees |
| 2018 | 156,088 employees |
| 2017 | 145,247 employees |
| 2016 | 134,476 employees |
Source: Macrotrend
Louis Vuitton is headquartered in Paris, France, at “2 Rue du Pont Neuf, 75001 Paris”. The company also has offices and stores across Asia, Europe, and North America, catering to customers worldwide with its luxury products.
Louis Vuitton is known for being a luxury brand with a high price tag due to several factors:
All in all, Louis Vuitton’s dedication to quality, craftsmanship, design, and its status as a luxury icon contribute to its high price point in the fashion industry.
Louis Vuitton bags come in a wide range of prices, depending on the model, materials used, and size.
They are generally considered luxury items and can cost anywhere from a few hundred to several thousand dollars. The iconic LV monogram canvas bags, such as the Speedy and Neverfull, typically start around $1,000 to $2,000.
However, more exclusive and limited-edition designs can cost over $10,000. In addition, exotic leather versions and designer collaborations can significantly increase the price of a Louis Vuitton bag.
The Louis Vuitton logo is a stylized combination of the initials of the brand’s founder, Louis Vuitton, namely “L” and “V”. It is widely known as the “LV monogram” and is acknowledged globally as a symbol of luxury, high-end fashion, and Joy.
The logo was first introduced in 1896 and has since become an iconic symbol associated with Louis Vuitton’s products.
The LV monogram represents the brand’s legacy, history, and dedication to craftsmanship, making it one of the most recognizable and desirable logos in the fashion industry.
