Zara Revenue and Growth Statistics (2024)

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Ch Daniel
Zara Revenue and Growth
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Last Updated on December 28, 2023 by Ch David

This research article delves into Zara’s revenue, valuation, growth, customer demography, number of employees over the years and more.

Amazing Facts about Zara

  • Founded in 1975, Zara is now one of the world’s largest fashion retailers.
  • Zara operates in over 2,000 stores in 90+ countries
  • Zara releases approximately 12,000 new designs yearly
  • Zara’s agile production allows new designs in stores within two weeks.
  • Inditex, Zara’s parent company, owns other renowned brands like Massimo Dutti and Pull&Bear.
  • Zara aims to use 100% sustainable fabrics.
  • Forbes has recognized Zara’s success, listing it among the world’s most valuable brands.

Zara Overview

Key StatInfo
Founder(s)Amancio Ortega, Rosalía Mera
HeadquartersArteijo, Spain
IndustryFashion Retail
OwnersInditex Group
CEO (current)Óscar Pérez Marcote
Service AreaWorldwide

What is Zara’s brand value?

Zara’s brand value has shown fluctuations over the years. In 2022, it was valued at approximately $13 billion, slightly lower than the valuation in 2019, which was around $18.4 billion.

The brand’s worth has experienced ups and downs in the past few years.

YearBrand value
2022$12.99 billion
2021$13.16 billion
2020$14.58 billion
2019$18.42 billion
2018$17.45 billion
2017$14.39 billion
2016$10.08 billion

Source: Statista

Zara Revenue

Zara’s revenue has seen steady growth over the years, reaching €23.76 billion in 2022 from €10.80 billion in 2013.

YearRevenue (Euro)Revenue (Dollar)
2022€23.76 billion$26.14 billion
2021€19.59 billion$21.55 billion
2020€14.12 billion$15.53 billion
2019€19.56 billion$21.52 billion
2018€18.02 billion$19.82 billion
2017€17.45 billion$19.20 billion
2016€15.39 billion$16.93 billion
2015€13.63 billion$14.99 billion
2014€11.59 billion$12.75 billion
2013€10.80 billion$11.88 billion

Source: Statista

Zara revenue from (Zara Online Store)

Zara’s international online store,, operated by Zara USA, Inc., generates eCommerce net sales primarily in the United States, the United Kingdom, and Spain. The revenue reached $6.16 million in 2022 from $0.81 million in 2014.

YearE-commerce Revenue
2022$6.16 billion
2021$5.85 billion
2020$4.85 billion
2019$2.91 billion
2018$2.43 billion
2017$1.88 billion
2016$1.31 billion
2015$0.93 billion
2014$0.81 billion

Source: Statista

Zara’s revenue by country

Zara’s revenue from Spain

In 2021, the company recorded €1.47 billion in sales, followed by €2.24 billion in 2020 and €2.05 billion in 2019.

The sales data reveals a strong presence in the Spanish market, as evidenced by the successive sales figures over the years.

YearSales Revenue
2021€1.47 billion
2020€2.24 billion
2019€2.05 billion
2018€1.89 billion
2017€1.7 billion
2016€1.58 billion
2015€1.47 billion
2014€1.39 billion

Source: Statista

Zara’s revenue from Hungary

Zara’s revenue in Hungary experienced remarkable growth, except for a dip in 2020 due to COVID-19. In 2021, it reached nearly 25 billion forints, compared to around 11 billion in 2013.

2021Ft24.72 billion
2020Ft17.19 billion
2019Ft24.77 billion
2018Ft21.71 billion
2017Ft18.91 billion
2016Ft16.74 billion
2015Ft14.47 billion
2014Ft12.14 billion
2013Ft10.61 billion

Source: Statista

Zara’s revenue from Vietnam

Zara’s revenue in Vietnam reached ₫1.7 trillion in 2018, a significant increase from ₫1.1 trillion in 2017 and ₫0.32 trillion in 2016. This reflects Zara’s popularity in the emerging market.

YearRevenue (Vietnamese dong)
2018₫1.7 trillion
2017₫1.1 trillion
2016₫0.32 trillion

Source: Statista

What are some of the most sought-after Zara products?

Zara’s Blue dress with eyesSpring 2014 collection
Zara’s Navy double-breasted blazerKate Middleton wore this during the Royal tour of New Zealand in 2014
Zara’s Buffalo leather plaited shopper bagWinter 2012 collection
Zara’s Embroidered dressWinter 2016 collection.
Zara’s Light blue coat with zipsSummer 2014 collection.
Zara’s Embroidered pompom short stripe boho jacket coatSummer 2016 collection.
Zara’s Trousers with side bandOlivia Palermo wore these to fashion week and they’ve been everywhere since. Available throughout 2016.
Zara’s Leopard print coatWinter 2013 collection.
Zara’s Backpack with zipWinter 2015 collection
Zara’s Printed coatSummer 2016 collection.
Zara’s Embroidered jacketSummer 2014 collection.
Zara’s Boho shacketSpring 2015 collection.
Zara’s Blue pleat dressKate Middleton wore this when she departed for her honeymoon in 2011.

Source: Cosmopolitan

What is Zara’s market share in the luxury clothing brand industry?

Zara holds a 1% market share in the clothing and apparel industry, ranking fourth alongside Uniqlo in terms of unit sales.

BrandsShare of unit sales
Under Armour0.40%
Old Navy0.40%
Victoria’s Secret0.30%
Ralph Lauren0.30%

Source: Statista

What is the average cost of a Zara product?

The average cost of Zara products varies depending on the item. For instance, Zara’s jeans have an average price of $42, dresses cost approximately $48 on average, tops are priced at around $36, outerwear has an average cost of $96, footwear is priced at $78 on average, and accessories have an average cost of $43.53.

These prices are based on womenswear as of March 2022.

CharacteristicAverage Price

Source: Statista

Zara’s Presence by Country

Zara’s Presence in the United States

Zara’s brand awareness among U.S. fashion online shop users is at 48%, based on aided brand recognition. Of those familiar with Zara, 31% express a liking for the brand, and 21% actively use Zara for their fashion needs. Customer loyalty is strong, with 80% likely to use Zara again.

However, in June 2022, only 9% of U.S. fashion online shop users had recent exposure to Zara through media, social media, or advertising, indicating limited buzz around the brand during that period.

CharacteristicShare of respondents

Source: Statista

Zara’s Presence in the UK

Zara enjoys high brand awareness among UK fashion online shop users, with an 86% recognition rate. Of those familiar with Zara, 28% express a liking for the brand. Additionally, 17% of UK fashion online shop users actively choose Zara for their fashion needs, and 14% are likely to use Zara again, reflecting an 82% customer loyalty rate.

However, in July 2022, only 8% of UK fashion online shop users had recent exposure to Zara through media, social media, or advertising, indicating a lack of buzz around the brand during that period.

CharacteristicShare of respondents

Source: Statista

Zara’s Presence in Germany

ZARA’s brand awareness in Germany stands at 81%, with 26% of fashion online shop users expressing their liking for the brand. Approximately 16% of German online shoppers use ZARA, and 13% are likely to make repeat purchases, indicating strong customer loyalty. However, only 11% of respondents had heard recent buzz about ZARA in media or advertising, suggesting relatively low current visibility.

CharacteristicShare of respondents

Source: Statista

How many stores does Zara have worldwide?

Zara has a global presence with 2,047 stores worldwide. In Europe, there are 1,202 stores, while in Asia and the rest of the world, there are 524 stores. The Americas contribute 321 stores to the total count.

RegionZara’s Stores
Europe1,202 stores
Asia and the rest of the world524 stores
Americas321 stores

Source: Statista

Zara Customer Demography

Zara customers by gender

Zara’s customer base is predominantly female, accounting for 67.20% of the total customers. On the other hand, male customers make up 32.80% of the distribution.


Source: Similarweb

Zara customers by age

In 2022, Zara ranked among the leading fashion stores with 17% brand buzz among Generation Z in the United Kingdom.

Zara’s customer base is diverse in terms of age groups. The largest share of customers falls within the 25 – 34 age range, accounting for 32.93% of the total. The 18 – 24 age group closely follows, making up 28.05% of the customers. The remaining distribution is as follows: 35 – 44 age group at 18.07%, 45 – 54 age group at 10.77%, 55 – 64 age group at 6.60%, and customers aged 65 and above at 3.58%.

Age GroupDistribution
18 – 2428.05%
25 – 2432.93%
35 – 4418.07%
45 – 5410.77%
55 – 646.60%

Source: Similarweb, Statista

How does Zara advertise their discounts and new products?

  • Social Media Ads: Targeting users on Facebook, Instagram, and Twitter.
  • Influencer Collaborations: Partnering with popular influencers and celebrities.
  • Email Campaigns: Sending personalized emails to subscribers.
  • Digital Marketing: Utilizing SEO, Google Ads, and online visibility strategies.
  • Billboards and Magazine Ads: Occasional use of traditional advertising methods.
  • Mobile App: Providing a convenient shopping experience on-the-go.
  • In-Store Promotions: Promoting collections through creative displays.
  • Collaborative Campaigns: Joining forces with artists and designers for limited-edition collections.

Who founded Zara?

Zara was founded by Amancio Ortega Gaona, a Spanish businessman and entrepreneur. He established the first Zara store in 1975 in A Coruña, Spain.

Alongside him, his ex-wife Rosalía Mera, a Spanish businesswoman and entrepreneur, also co-founded Zara. She was instrumental in the early growth and success of the company. However, Rosalía Mera passed away in 2013.

Keynote about Zara ownership

Zara is owned by Inditex, a Spanish multinational fashion retail group. Inditex is the world’s largest fashion retailer, and it owns several popular fashion brands, including Zara, Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Oysho, Uterque, and Zara Home. The founder of Inditex is Amancio Ortega, who also co-founded Zara.

Amancio Ortega’s Net worth

Amancio Ortega is one of the world’s wealthiest individuals, with a net worth of $88.6 billion as of 2023.

YearNet Worth
2023$77.3 billion
2022$59.6 billion
2021$77 billion
2020$55.1 billion
2019$62.7 billion

Source: Forbes

Who are the Key People at Zara?

Amancio OrtegaChairman
Carlos Crespo GonzálezCEO (Inditex)
Óscar Pérez MarcoteDirector
Ignacio Fernández FernándezCFO (Inditex)
Begoña López-Cano IbarrecheCHOR (Inditex)
Lorena Alba CastroChief Logistics Officer
Félix Poza PeñaChief Sustainability Officer

Source: The Org

Where is Zara Headquarters located?

Zara is headquartered in Arteixo, Galicia, Spain. The company has stores in over 90 countries, making it a globally recognized fashion retailer.

SpainArteijos/n Av da Deputación HQ
NetherlandsAmsterdam307 Nieuwezijds Voorburgwal

Source: Craft

How many employees does Zara have?

Zara’s Spanish branch, part of the larger clothing company Inditex, had around 10,730 employees in 2021. The number of employees has fluctuated over the years, reaching a peak of 12,666 in 2020 and a low of 10,206 in 2011.

Most employees are on permanent contracts, but the proportion of temporary workers has been increasing.

YearNumber of employees
202110,730 employees
202012,666 employees
201912,405 employees
201812,595 employees
201712,589 employees
201611,954 employees
201511,471 employees
201411,310 employees
201310,769 employees
201211,170 employees
201110,206 employees

Source: Statista

Frequently asked questions about Zara

How much is Zara worth?

As of 2022, Zara is worth 15 billion U.S. dollars.

Why is Zara clothing so popular?

Zara clothing’s popularity is attributed to its fast fashion strategy, combining affordability, a strong supply chain, and rapid market feedback loops.

Who is the richest owner of Zara?

The richest owner of Zara is Amancio Ortega, with a net worth of $88.6 billion as of 2023.

Which country has the cheapest Zara?

Spain, the home of Zara, offers the cheapest prices for Zara products.

Which country is Zara most popular?

As of January 2023, Zara is most popular in Spain, France, and Italy, as these European countries have the highest number of Zara stores.

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About the Author

Ch Daniel is the co-founder and co-CEO of Legit Check By Ch, one of the world's leading companies in product authentications. Daniel's experience: 8+ years in the luxury industry, 7+ years in the authentication industry, 10+ years of business development. Currently, Daniel is overseeing the development of new products of Legit Check By Ch.
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