Last Updated on December 28, 2023 by Ch David
This research article delves into Zara’s revenue, valuation, growth, customer demography, number of employees over the years and more.
| Key Stat | Info |
|---|---|
| Founder(s) | Amancio Ortega, Rosalía Mera |
| Founded | 1975 |
| Headquarters | Arteijo, Spain |
| Industry | Fashion Retail |
| Owners | Inditex Group |
| CEO (current) | Óscar Pérez Marcote |
| Service Area | Worldwide |
| Website | zara.com |
Zara’s brand value has shown fluctuations over the years. In 2022, it was valued at approximately $13 billion, slightly lower than the valuation in 2019, which was around $18.4 billion.
The brand’s worth has experienced ups and downs in the past few years.
| Year | Brand value |
|---|---|
| 2022 | $12.99 billion |
| 2021 | $13.16 billion |
| 2020 | $14.58 billion |
| 2019 | $18.42 billion |
| 2018 | $17.45 billion |
| 2017 | $14.39 billion |
| 2016 | $10.08 billion |
Source: Statista
Zara’s revenue has seen steady growth over the years, reaching €23.76 billion in 2022 from €10.80 billion in 2013.
| Year | Revenue (Euro) | Revenue (Dollar) |
|---|---|---|
| 2022 | €23.76 billion | $26.14 billion |
| 2021 | €19.59 billion | $21.55 billion |
| 2020 | €14.12 billion | $15.53 billion |
| 2019 | €19.56 billion | $21.52 billion |
| 2018 | €18.02 billion | $19.82 billion |
| 2017 | €17.45 billion | $19.20 billion |
| 2016 | €15.39 billion | $16.93 billion |
| 2015 | €13.63 billion | $14.99 billion |
| 2014 | €11.59 billion | $12.75 billion |
| 2013 | €10.80 billion | $11.88 billion |
Source: Statista
Zara’s international online store, zara.com, operated by Zara USA, Inc., generates eCommerce net sales primarily in the United States, the United Kingdom, and Spain. The revenue reached $6.16 million in 2022 from $0.81 million in 2014.
| Year | E-commerce Revenue |
|---|---|
| 2022 | $6.16 billion |
| 2021 | $5.85 billion |
| 2020 | $4.85 billion |
| 2019 | $2.91 billion |
| 2018 | $2.43 billion |
| 2017 | $1.88 billion |
| 2016 | $1.31 billion |
| 2015 | $0.93 billion |
| 2014 | $0.81 billion |
Source: Statista
In 2021, the company recorded €1.47 billion in sales, followed by €2.24 billion in 2020 and €2.05 billion in 2019.
The sales data reveals a strong presence in the Spanish market, as evidenced by the successive sales figures over the years.
| Year | Sales Revenue |
|---|---|
| 2021 | €1.47 billion |
| 2020 | €2.24 billion |
| 2019 | €2.05 billion |
| 2018 | €1.89 billion |
| 2017 | €1.7 billion |
| 2016 | €1.58 billion |
| 2015 | €1.47 billion |
| 2014 | €1.39 billion |
Source: Statista
Zara’s revenue in Hungary experienced remarkable growth, except for a dip in 2020 due to COVID-19. In 2021, it reached nearly 25 billion forints, compared to around 11 billion in 2013.
| Year | Revenue |
|---|---|
| 2021 | Ft24.72 billion |
| 2020 | Ft17.19 billion |
| 2019 | Ft24.77 billion |
| 2018 | Ft21.71 billion |
| 2017 | Ft18.91 billion |
| 2016 | Ft16.74 billion |
| 2015 | Ft14.47 billion |
| 2014 | Ft12.14 billion |
| 2013 | Ft10.61 billion |
Source: Statista
Zara’s revenue in Vietnam reached ₫1.7 trillion in 2018, a significant increase from ₫1.1 trillion in 2017 and ₫0.32 trillion in 2016. This reflects Zara’s popularity in the emerging market.
| Year | Revenue (Vietnamese dong) |
|---|---|
| 2018 | ₫1.7 trillion |
| 2017 | ₫1.1 trillion |
| 2016 | ₫0.32 trillion |
Source: Statista
| Products | Info |
|---|---|
| Zara’s Blue dress with eyes | Spring 2014 collection |
| Zara’s Navy double-breasted blazer | Kate Middleton wore this during the Royal tour of New Zealand in 2014 |
| Zara’s Buffalo leather plaited shopper bag | Winter 2012 collection |
| Zara’s Embroidered dress | Winter 2016 collection. |
| Zara’s Light blue coat with zips | Summer 2014 collection. |
| Zara’s Embroidered pompom short stripe boho jacket coat | Summer 2016 collection. |
| Zara’s Trousers with side band | Olivia Palermo wore these to fashion week and they’ve been everywhere since. Available throughout 2016. |
| Zara’s Leopard print coat | Winter 2013 collection. |
| Zara’s Backpack with zip | Winter 2015 collection |
| Zara’s Printed coat | Summer 2016 collection. |
| Zara’s Embroidered jacket | Summer 2014 collection. |
| Zara’s Boho shacket | Spring 2015 collection. |
| Zara’s Blue pleat dress | Kate Middleton wore this when she departed for her honeymoon in 2011. |
Source: Cosmopolitan
Zara holds a 1% market share in the clothing and apparel industry, ranking fourth alongside Uniqlo in terms of unit sales.
| Brands | Share of unit sales |
|---|---|
| Nike | 2.80% |
| Adidas | 1.80% |
| H&M | 1.40% |
| Zara | 1% |
| Uniqlo | 1% |
| Levi’s | 0.50% |
| C&A | 0.4% |
| Under Armour | 0.40% |
| Old Navy | 0.40% |
| Primark | 0.40% |
| Victoria’s Secret | 0.30% |
| Ralph Lauren | 0.30% |
| Puma | 0.30% |
Source: Statista
The average cost of Zara products varies depending on the item. For instance, Zara’s jeans have an average price of $42, dresses cost approximately $48 on average, tops are priced at around $36, outerwear has an average cost of $96, footwear is priced at $78 on average, and accessories have an average cost of $43.53.
These prices are based on womenswear as of March 2022.
| Characteristic | Average Price |
|---|---|
| Jeans | $41.54 |
| Dresses | $48.19 |
| Tops | $35.73 |
| Outerwear | $96.05 |
| Footwear | $78.27 |
| Accessories | $43.53 |
Source: Statista
Zara’s brand awareness among U.S. fashion online shop users is at 48%, based on aided brand recognition. Of those familiar with Zara, 31% express a liking for the brand, and 21% actively use Zara for their fashion needs. Customer loyalty is strong, with 80% likely to use Zara again.
However, in June 2022, only 9% of U.S. fashion online shop users had recent exposure to Zara through media, social media, or advertising, indicating limited buzz around the brand during that period.
| Characteristic | Share of respondents |
|---|---|
| Awareness | 48% |
| Popularity | 15% |
| Usage | 10% |
| Loyalty | 8% |
| Buzz | 9% |
Source: Statista
Zara enjoys high brand awareness among UK fashion online shop users, with an 86% recognition rate. Of those familiar with Zara, 28% express a liking for the brand. Additionally, 17% of UK fashion online shop users actively choose Zara for their fashion needs, and 14% are likely to use Zara again, reflecting an 82% customer loyalty rate.
However, in July 2022, only 8% of UK fashion online shop users had recent exposure to Zara through media, social media, or advertising, indicating a lack of buzz around the brand during that period.
| Characteristic | Share of respondents |
|---|---|
| Awareness | 86% |
| Popularity | 24% |
| Usage | 17% |
| Loyalty | 14% |
| Buzz | 8% |
Source: Statista
ZARA’s brand awareness in Germany stands at 81%, with 26% of fashion online shop users expressing their liking for the brand. Approximately 16% of German online shoppers use ZARA, and 13% are likely to make repeat purchases, indicating strong customer loyalty. However, only 11% of respondents had heard recent buzz about ZARA in media or advertising, suggesting relatively low current visibility.
| Characteristic | Share of respondents |
|---|---|
| Awareness | 81% |
| Popularity | 26% |
| Usage | 16% |
| Loyalty | 13% |
| Buzz | 11% |
Source: Statista
Zara has a global presence with 2,047 stores worldwide. In Europe, there are 1,202 stores, while in Asia and the rest of the world, there are 524 stores. The Americas contribute 321 stores to the total count.
| Region | Zara’s Stores |
|---|---|
| Europe | 1,202 stores |
| Asia and the rest of the world | 524 stores |
| Americas | 321 stores |
Source: Statista
Zara’s customer base is predominantly female, accounting for 67.20% of the total customers. On the other hand, male customers make up 32.80% of the distribution.
| Gender | Distribution |
|---|---|
| Female | 67.20% |
| Male | 32.80% |
Source: Similarweb
In 2022, Zara ranked among the leading fashion stores with 17% brand buzz among Generation Z in the United Kingdom.
Zara’s customer base is diverse in terms of age groups. The largest share of customers falls within the 25 – 34 age range, accounting for 32.93% of the total. The 18 – 24 age group closely follows, making up 28.05% of the customers. The remaining distribution is as follows: 35 – 44 age group at 18.07%, 45 – 54 age group at 10.77%, 55 – 64 age group at 6.60%, and customers aged 65 and above at 3.58%.
| Age Group | Distribution |
|---|---|
| 18 – 24 | 28.05% |
| 25 – 24 | 32.93% |
| 35 – 44 | 18.07% |
| 45 – 54 | 10.77% |
| 55 – 64 | 6.60% |
| 65+ | 3.58% |
Source: Similarweb, Statista
Zara was founded by Amancio Ortega Gaona, a Spanish businessman and entrepreneur. He established the first Zara store in 1975 in A Coruña, Spain.
Alongside him, his ex-wife Rosalía Mera, a Spanish businesswoman and entrepreneur, also co-founded Zara. She was instrumental in the early growth and success of the company. However, Rosalía Mera passed away in 2013.
Zara is owned by Inditex, a Spanish multinational fashion retail group. Inditex is the world’s largest fashion retailer, and it owns several popular fashion brands, including Zara, Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Oysho, Uterque, and Zara Home. The founder of Inditex is Amancio Ortega, who also co-founded Zara.
Amancio Ortega is one of the world’s wealthiest individuals, with a net worth of $88.6 billion as of 2023.
| Year | Net Worth |
|---|---|
| 2023 | $77.3 billion |
| 2022 | $59.6 billion |
| 2021 | $77 billion |
| 2020 | $55.1 billion |
| 2019 | $62.7 billion |
Source: Forbes
| Name | Role |
|---|---|
| Amancio Ortega | Chairman |
| Carlos Crespo González | CEO (Inditex) |
| Óscar Pérez Marcote | Director |
| Ignacio Fernández Fernández | CFO (Inditex) |
| Begoña López-Cano Ibarreche | CHOR (Inditex) |
| Lorena Alba Castro | Chief Logistics Officer |
| Félix Poza Peña | Chief Sustainability Officer |
Source: The Org
Zara is headquartered in Arteixo, Galicia, Spain. The company has stores in over 90 countries, making it a globally recognized fashion retailer.
| Country | City | Address |
|---|---|---|
| Spain | Arteijo | s/n Av da Deputación HQ |
| Netherlands | Amsterdam | 307 Nieuwezijds Voorburgwal |
Source: Craft
Zara’s Spanish branch, part of the larger clothing company Inditex, had around 10,730 employees in 2021. The number of employees has fluctuated over the years, reaching a peak of 12,666 in 2020 and a low of 10,206 in 2011.
Most employees are on permanent contracts, but the proportion of temporary workers has been increasing.
| Year | Number of employees |
|---|---|
| 2021 | 10,730 employees |
| 2020 | 12,666 employees |
| 2019 | 12,405 employees |
| 2018 | 12,595 employees |
| 2017 | 12,589 employees |
| 2016 | 11,954 employees |
| 2015 | 11,471 employees |
| 2014 | 11,310 employees |
| 2013 | 10,769 employees |
| 2012 | 11,170 employees |
| 2011 | 10,206 employees |
Source: Statista
As of 2022, Zara is worth 15 billion U.S. dollars.
Zara clothing’s popularity is attributed to its fast fashion strategy, combining affordability, a strong supply chain, and rapid market feedback loops.
The richest owner of Zara is Amancio Ortega, with a net worth of $88.6 billion as of 2023.
Spain, the home of Zara, offers the cheapest prices for Zara products.
As of January 2023, Zara is most popular in Spain, France, and Italy, as these European countries have the highest number of Zara stores.
