Dior Revenue and Growth Statistics (2024)

Last Updated on December 28, 2023 by Ch David

This research article delves into Dior‘s revenue, valuation, growth, customer demography, number of employees over the years and more.

Some Amazing Facts about Dior

• Dior was founded in 1946 by Christian Dior, and its first collection in 1947 was famously dubbed the “New Look,” revolutionizing post-war fashion.
• The iconic Lady Dior handbag, introduced in 1995, quickly became one of the brand’s most recognizable accessories.
• Dior’s J’adore fragrance is one of the best-selling perfumes globally, known for its elegant and floral scent.
• The brand’s couture ateliers employ highly skilled artisans who meticulously handcraft each couture garment, showcasing the pinnacle of craftsmanship.
• Dior has collaborated with renowned artists, including Salvador Dalí, Marc Quinn, and KAWS, to create unique pieces that blend fashion and art.
• The Saddle Bag, initially introduced in 2000, gained a resurgence in popularity after being featured on Sex and the City.
• Many celebrities, including Jennifer Lawrence, Natalie Portman, and Rihanna, have been brand ambassadors for Dior, showcasing its influence in the entertainment industry.

Dior Overview

Key Stat	Info
Founder	Christian Dior
Founded	1946
Headquarters	Paris, France
Industry	Luxury Fashion
Owner	LVMH Moët Hennessy Louis Vuitton
CEO (current)	Pietro Beccari
Service Area	Worldwide
Website	dior.com

Dior Brand Value

In 2022, Dior reached $8.91 billion, a notable increase from $4.59 billion in 2017.

Year	Dior’s Brand value
2022	$8.91 billion
2021	$7.02 billion
2020	$5.99 billion
2019	$6.05 billion
2018	$5.22 billion
2017	$4.59 billion
2016	$4.91 billion

Source: Statista

Dior Market Cap

Dior’s market cap reached $151.88 billion as of August 2023. This positions Dior as the 75th most valuable company in the world based on market cap.

Year	Dior Market Cap
2023	$151.88 billion
2022	$131.10 billion
2021	$149.15 billion
2020	$100.87 billion
2019	$92.31 billion
2018	$68.84 billion
2017	$65.33 billion
2016	$37.78 billion
2015	$30.69 billion

Source: Companies’ Market Cap

Dior’s Market Cap in the Luxury Industry (Market Share)

Dior has a notable market capitalization share of $106.75 billion in the luxury industry, alongside Louis Vuitton and Hermès.

Brand	Market capitalization
LVMH Moet Hennessy Louis Vuitton S.E.	$306.18 billion
Hermès International S.A.	$111.62 billion
Christian Dior S.E.	$106.75 billion
Kering S.A.	$62.92 billion
Moncler S.p.A.	$11.49 billion
Burberry Group plc	$7.95 billion
Ralph Lauren Corporation	$6.25 billion
Capri Holdings Limited	$5.86 billion
Canada Goose Holdings Inc.	$1.9 billion
Hugo Boss A.G.	$3.63 billion
Vince Holding Corp.	$0.96 billion

Source: Statista

Dior Revenue

In 2022, Dior’s revenue reached €70 billion, compared to €64.22 billion in 2021 and €44.65 billion in 2020.

Year	Dior’s Revenue (EUR)	Dior’s Revenue
2022	€79.2 billion	$86,95 billion
2021	€64.22 billion	$75.97 billion
2020	€44.65 billion	$51 billion
2019	€53.67 billion	$60.11 billion
2018	€46.83 billion	$55.30 billion
2017	€43.67 billion	$49.36 billion

Source: Statista, Macrotrend, Dior Finance

Dior Revenue by Regions

Dior’s revenue in 2021 was diversified across regions: 35% from Asia (excluding Japan), 26% from the United States, 15% from Europe (excluding France), and 11% from other markets. Japan and France contributed 7% and 6%, respectively.

Region	Dior Revenue share
Asia (excluding Japan)	35%
United States	26%
Europe (excluding France)	15%
Other markets	11%
Japan	7%
France	6%

Source: Statista

Dior Revenue by Products

Dior’s revenue comes from diverse sources. Fashion and leather goods lead with €30.90 billion, followed by watches and jewelry at €8.96 billion.

Selective retailing adds €11.75 billion, perfumes and cosmetics contribute €6.61 billion, and wines and spirits bring in €5.97 billion.

Other activities contribute €19 million, totaling €64.22 billion in revenue.

Product Category	Dior Revenue (EUR)	Dior Revenue
Fashion and leather goods	€30.90 billion	$33.92 billion
Selective retailing	€11.75 billion	$12.89 billion
Perfumes and cosmetics	€6.61 billion	$7.25 billion
Wines and spirits	€5.97 billion	$6.55 billion
Watches and Jewelry	€8.96 billion	$9.83 billion
Other activities and eliminations	€19 million	$20.86 million

Source: Statista

Dior’s revenue from perfumes and cosmetics

Dior’s perfumes and cosmetics revenue reached €7.72 billion in 2022, up from €6.61 billion in 2021 and €5.25 billion in 2020. This trend continued from previous years, including €6.84 billion in 2019, €6.09 billion in 2018, and €5.56 billion in 2017.

Year	Dior Sales (EUR)	Dior Sales
2022	€7.72 billion	$8.48 billion
2021	€6.61 billion	$7.26 billion
2020	€5.25 billion	$5.76 billion
2019	€6.84 billion	$7.5 billion
2018	€6.09 billion	$6.69 billion
2017	€5.56 billion	$6.1 billion

Source: Statista

Dior Profit

Dior’s net profit reached €12.66 billion in 2021, up from €4.97 billion in 2020. This trend continued from €7.81 billion in 2019, €6.94 billion in 2018, and €5.75 billion in 2017.

Year	Dior’s Net Profit (EUR)	Dior’s Net Profit
2021	€12.66 billion	$13.9 billion
2020	€4.97 billion	$5.46 billion
2019	€7.81 billion	$8.59 billion
2018	€6.94 billion	$7.62 billion
2017	€5.75 billion	$6.32 billion

Source: Statista

What are the most sought-after Dior products?

Dior’s most popular products in the UK from 2018 to 2020 were its perfumes, including J’adore and Miss Dior, with user numbers increasing over time.

Sunglasses, eye makeup, and lipstick/lipgloss were also favored by users. This reflects the enduring appeal of Dior’s perfumes and cosmetics in the UK market.

Dior Products	2018 Dior Users	2019 Dior Users	2020 Dior Users
J’adore (Perfume for women)	1.16 million users	1.21 million users	1.77 million users
Miss Dior (Perfume for women)	990,000 users	1.11 million users	1.33 million users
Poison (Perfume & Eau de Toilette for women)	730,000 users	732,000 users	990,000 users
Sunglasses	498,000 users	908,000 users	588,000 users
Eye make up	484,000 users	441,000 users	651,000 users
Lipstick/lipgloss	460,000 users	624,000 users	808,000 users
Fahrenheit (Aftershave for men)	421,000 users	488,000 users	730,000 users
Other Perfume & Eau de Toilette for women	415,000 users	552,000 users	641,000 users
Foundation, face powder, and tinted moisturizer	366,000 users	499,000 users	555,000 users
Other Aftershave/Eau de Toilette for men	325,000 users	591,000 users	721,000 users
Addict (Perfume & Eau de Toilette for women)	312,000 users	327,000 users	459,000 users
Suntan and sun protection products	261,000 users	458,000 users	335,000 users
Cleansing cream, milk, lotion, toner and wipes	219,000 users	273,000 users	347,000 users
Lingerie & underwear (women)	219,000 users	–	156,000 users
Nail varnish and nail care	215,000 users	211,000 users	351,000 users
Face creams and lotions (for women)	209,000 users	365,000 users	519,000 users
Body creams & moisturizers	205,000 users	270,000 users	336,000 users
Dune (Perfume & Eau de Toilette for women)	202,000 users	316,000 users	350,000 users
Scrubs and masks	122,000 users	196,000 users	234,000 users

Source: Statista

How many stores does Dior have?

Dior has 390 stores in 51 countries globally, including 179 in Europe and Africa, 169 in Asia and Oceania, 17 in North and South America, and 25 in the Middle East.

Dior Region	Number of Dior Stores
North & South America	17 Dior stores
Asia & Oceania	169 Dior stores
Europe & Africa	179 Dior stores
Middle East	25 Dior stores

Source: Dior

Dior’s Presence: Awareness, Popularity, and Loyalty

Dior’s Presence in the United States

In the United States, Dior has strong brand awareness at 89% among luxury fashion users. Among them, 45% like the brand, with 31% using Dior products.

Loyalty stands at 22%, and there’s a 32% buzz around Dior due to media exposure.

Characteristic	Share of respondents
Awareness	89%
Popularity	45%
Usage	31%
Loyalty	22%
Buzz	32%

Source: Statista

Dior’s Presence in the United Kingdom

In the UK, Dior enjoys high brand awareness of 93% among luxury fashion users. Among them, 46% express a liking for the brand, with 28% using Dior products.

Loyalty is at 21%, and there’s a 27% buzz around Dior due to media exposure.

Characteristic	Share of respondents
Awareness	93%
Popularity	46%
Usage	28%
Loyalty	21%
Buzz	27%

Source: Statista

Dior’s Presence in Germany

In Germany, Dior’s brand awareness among jewelry owners is at a notable 90%, with 29% expressing a liking for the brand. Out of those familiar with Dior, 15% use their products, and 11% exhibit loyalty by considering future purchases.

There’s a 21% buzz about Dior due to recent media exposure among German jewelry owners.

Characteristic	Share of respondents
Awareness	90%
Popularity	29%
Usage	15%
Loyalty	11%
Buzz	21%

Source: Statista

Dior Customer Demographics

Dior Customers by Gender

Based on data from Dior’s official website, their customers are comprised of 61.26% females and 38.74% males, reflecting the gender distribution among their clientele.

Gender	Distribution
Female	61.26%
Male	38.74%

Source: Similarweb

Dior Customers by Age

According to dior.com data, their customer distribution by age group is as follows:

Age Group	Distribution
18 – 24	30.04%
25 – 24	33.91%
35 – 44	16.49%
45 – 54	9.98%
55 – 64	6.07%
65+	3.51%

Source: Similarweb

How does Dior advertise?

• Fashion Shows and Events: Dior’s captivating runway shows and events, such as the Spring-Summer 2022 Haute Couture Show in Paris, highlight their latest collections.
• Celebrity Endorsements: Collaborations with notable figures like Natalie Portman for Miss Dior fragrance campaigns add star power to the brand.
• Print and Online Advertising: Eye-catching print ads, like those featuring Charlize Theron for J’adore perfume, and online ads in prestigious magazines.
• Social Media Presence: Engaging Instagram posts, stories, and influencer partnerships on Dior’s official account (@dior).
• Visual Campaigns: Innovative campaigns like “Dior Lady Art” showcase the iconic Lady Dior handbag reimagined by contemporary artists.
• Digital Marketing: Personalized email campaigns offer subscribers exclusive updates on new arrivals and events.
• Flagship Stores: Iconic stores like the Avenue Montaigne flagship in Paris showcase Dior’s elegance and heritage.
• Partnerships and Collaborations: High-profile collaborations, like the Air Dior sneakers with Air Jordan, create buzz around the brand.
• Brand Ambassadors: Collaborations with brand ambassadors like Bella Hadid feature in campaigns such as “Dior Makeup.”
• Experiential Marketing: Pop-up installations like “Dior in Bloom” provide immersive experiences for visitors.
• TV and Online Commercials: Commercials like “We Are Women” convey powerful messages about empowerment and individuality.
• Art and Cultural Initiatives: Sponsorship of exhibitions like “Christian Dior: Designer of Dreams” celebrates the brand’s history and influence.

How much does Dior spend on advertising

In 2021, Dior spent around 7.3 billion euros on advertising, a 50% increase from the previous year’s 4.9 billion euros. This shift reflects their response to the pandemic’s impact on the economy.

Year	Dior Advertising expenses (EUR)	Dior Advertising expenses
2021	€7.29 million	$8 million
2020	€4.87 million	$5.3 million
2019	€6.27 million	$6.89 million
2018	€5.52 million	$6 million
2017	€4.96 million	$5.44 million

Source: Statista

Dior Marketing Channels

Based on dior.com data, Dior’s traffic comes primarily from organic search (38.71%) and direct visits (26.69%). Paid search contributes 23.42%, while social media, display, referrals, and email marketing account for the remaining traffic.

Channels	Dior Audience Distribution
Organic Search	38.71%
Direct	26.69%
Paid Search	23.42%
Social	3.32%
Display	2.56%
Referrals	1.72%
Mail	0.59%

Source: Similarweb

Who Founded Dior?

Dior was founded by Christian Dior, a French fashion designer, who founded the House of Dior on December 16, 1946.

Dior Ownerships

LVMH Moët Hennessy Louis Vuitton S.E., commonly known as LVMH, owns Dior.

LVMH is a multinational luxury goods conglomerate headquartered in France and is the parent company of various renowned luxury brands, including Dior.

Name	Equities	%	Valuation (EUR)
Arnault Family	175,997,947	97.50 %	€156 Billion
Norges Bank Investment Management	339,272	0.1880 %	€300 million
CHRISTIAN DIOR SE	96,936	0.0537 %	€86 million
Asset Value Investors Ltd.	89,461	0.0496 %	€79 million
The Caisse de dépôt et placement du Québec	71,386	0.0395 %	€63 million
Sycomore Asset Management SA	59,721	0.0331 %	€53 million
DNCA Finance SA	36,685	0.0203 %	€32 million
Syquant Capital SAS	32,842	0.0182 %	€29 million
Varenne Capital Partners SAS	29,415	0.0163 %	€26 million
Gabelli Funds LLC	27,310	0.0151 %	€24 million

Source: MarketScreener

Key People at Dior

Name	Title
Antoine Arnault	CEO & Board Member
Bernard Arnault	Chairman & Board Member
Serge Ruffieux	Corporate Officer/Principal
Delphine Arnault	Director/Board Member
Ségolène Frère Gallienne	Director/Board Member
Renaud Donnedieu de Vabres	Director/Board Member
Christian de Labriffe	Director/Board Member
Maria Luisa Loro Piana	Director/Board Member
Nicolas Bazire	Director/Board Member
Hélène Desmarais	Director/Board Member

Source: MarketScreener

Where is Dior headquarters located?

Dior’s main headquarters is in Paris, France, at 30 Avenue Montaigne.

The brand also maintains an office in New York,

Country	City	Address
France	Paris	30 Avenue Montaigne (HQ)
United States	New York	19th East 57th Street

Source: Craft. open corporate

How many people work at Dior?

Dior has around 175,000 employees as of 2022, maintaining a consistent workforce since 2020 while experiencing growth since 2018.

Year	Number of Dior’s Employees
2022	175,000 employees
2021	175,000 employees
2020	150,479 employees
2019	150,000 employees
2018	150,000 employees

Source: Statista

What is Dior’s Revenue Per Employee?

Dior’s revenue per employee has risen consistently, surpassing €400.0 in 2022 from around €250.0 in 2020.

Year	Dior Revenue Per Employee (EUR)
2022	> €400.0
2021	> €350.0
2020	> €250.0
2019	> €300.0
2018	> €300.0

Source: Statista

Frequently Asked Questions about Dior

What is Dior known for?

Dior is renowned for its luxurious fashion, iconic perfumes, high-quality cosmetics, and elegant accessories, and for revolutionizing the women’s fashion industry.

Which country is the cheapest to buy Dior?

Europe, particularly Paris, is often considered one of the cheapest places to buy Dior products.

Is Dior more expensive than Louis Vuitton?

Louis Vuitton products typically carry higher price tags, whereas Dior offers a range of collections with relatively more accessible pricing.

Is Dior more expensive?

Yes, Dior is recognized as one of the most expensive brands globally, offering luxury goods that contribute to its premium pricing.

What is the full meaning of Dior?

The full meaning of “Dior” is Christian Dior, named after the French fashion designer Christian Dior who founded the brand.

What celebrity wears Dior?

Some notable celebrities who have been associated with wearing Dior include Jennifer Lawrence, Charlize Theron, Natalie Portman, Rihanna, and Robert Pattinson, among others.

What is Dior’s most famous item?

One of the most famous items from Dior is the “Lady Dior” handbag. It gained iconic status after being carried by Princess Diana, and it remains one of the brand’s signature and recognizable products.

What makes Dior so popular?

Dior’s popularity is attributed to its innovative designs, luxurious craftsmanship, iconic creations, and strong brand identity.

The brand’s ability to combine classic elegance with modern trends has resonated with fashion enthusiasts worldwide, contributing to its enduring appeal.