Dior Revenue and Growth Statistics (2024)

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Ch Daniel
Dior Revenue and Growth
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Last Updated on December 28, 2023 by Ch David

This research article delves into Dior‘s revenue, valuation, growth, customer demography, number of employees over the years and more.

Some Amazing Facts about Dior

  • Dior was founded in 1946 by Christian Dior, and its first collection in 1947 was famously dubbed the “New Look,” revolutionizing post-war fashion.
  • The iconic Lady Dior handbag, introduced in 1995, quickly became one of the brand’s most recognizable accessories.
  • Dior’s J’adore fragrance is one of the best-selling perfumes globally, known for its elegant and floral scent.
  • The brand’s couture ateliers employ highly skilled artisans who meticulously handcraft each couture garment, showcasing the pinnacle of craftsmanship.
  • Dior has collaborated with renowned artists, including Salvador Dalí, Marc Quinn, and KAWS, to create unique pieces that blend fashion and art.
  • The Saddle Bag, initially introduced in 2000, gained a resurgence in popularity after being featured on Sex and the City.
  • Many celebrities, including Jennifer Lawrence, Natalie Portman, and Rihanna, have been brand ambassadors for Dior, showcasing its influence in the entertainment industry.

Dior Overview

Key StatInfo
FounderChristian Dior
HeadquartersParis, France
IndustryLuxury Fashion
OwnerLVMH Moët Hennessy Louis Vuitton
CEO (current)Pietro Beccari
Service AreaWorldwide

Dior Brand Value

In 2022, Dior reached $8.91 billion, a notable increase from $4.59 billion in 2017.

YearDior’s Brand value
2022$8.91 billion
2021$7.02 billion
2020$5.99 billion
2019$6.05 billion
2018$5.22 billion
2017$4.59 billion
2016$4.91 billion

Source: Statista

Dior Market Cap

Dior’s market cap reached $151.88 billion as of August 2023. This positions Dior as the 75th most valuable company in the world based on market cap.

YearDior Market Cap
2023$151.88 billion
2022$131.10 billion
2021$149.15 billion
2020$100.87 billion
2019$92.31 billion
2018$68.84 billion
2017$65.33 billion
2016$37.78 billion
2015$30.69 billion

Source: Companies’ Market Cap

Dior’s Market Cap in the Luxury Industry (Market Share)

Dior has a notable market capitalization share of $106.75 billion in the luxury industry, alongside Louis Vuitton and Hermès.

BrandMarket capitalization
LVMH Moet Hennessy Louis Vuitton S.E.$306.18 billion
Hermès International S.A.$111.62 billion
Christian Dior S.E.$106.75 billion
Kering S.A.$62.92 billion
Moncler S.p.A.$11.49 billion
Burberry Group plc$7.95 billion
Ralph Lauren Corporation$6.25 billion
Capri Holdings Limited$5.86 billion
Canada Goose Holdings Inc.$1.9 billion
Hugo Boss A.G.$3.63 billion
Vince Holding Corp.$0.96 billion

Source: Statista

Dior Revenue

In 2022, Dior’s revenue reached €70 billion, compared to €64.22 billion in 2021 and €44.65 billion in 2020.

YearDior’s Revenue (EUR)Dior’s Revenue
2022€79.2 billion$86,95 billion
2021€64.22 billion$75.97 billion
2020€44.65 billion$51 billion
2019€53.67 billion$60.11 billion
2018€46.83 billion$55.30 billion
2017€43.67 billion$49.36 billion

Source: Statista, Macrotrend, Dior Finance

Dior Revenue by Regions

Dior’s revenue in 2021 was diversified across regions: 35% from Asia (excluding Japan), 26% from the United States, 15% from Europe (excluding France), and 11% from other markets. Japan and France contributed 7% and 6%, respectively.

RegionDior Revenue share
Asia (excluding Japan)35%
United States26%
Europe (excluding France)15%
Other markets11%

Source: Statista

Dior Revenue by Products

Dior’s revenue comes from diverse sources. Fashion and leather goods lead with €30.90 billion, followed by watches and jewelry at €8.96 billion.

Selective retailing adds €11.75 billion, perfumes and cosmetics contribute €6.61 billion, and wines and spirits bring in €5.97 billion.

Other activities contribute €19 million, totaling €64.22 billion in revenue.

Product CategoryDior Revenue (EUR)Dior Revenue
Fashion and leather goods€30.90 billion$33.92 billion
Selective retailing€11.75 billion$12.89 billion
Perfumes and cosmetics€6.61 billion$7.25 billion
Wines and spirits€5.97 billion$6.55 billion
Watches and Jewelry€8.96 billion$9.83 billion
Other activities and eliminations€19 million$20.86 million

Source: Statista

Dior’s revenue from perfumes and cosmetics

Dior’s perfumes and cosmetics revenue reached €7.72 billion in 2022, up from €6.61 billion in 2021 and €5.25 billion in 2020. This trend continued from previous years, including €6.84 billion in 2019, €6.09 billion in 2018, and €5.56 billion in 2017.

YearDior Sales (EUR)Dior Sales
2022€7.72 billion$8.48 billion
2021€6.61 billion$7.26 billion
2020€5.25 billion$5.76 billion
2019€6.84 billion$7.5 billion
2018€6.09 billion$6.69 billion
2017€5.56 billion$6.1 billion

Source: Statista

Dior Profit

Dior’s net profit reached €12.66 billion in 2021, up from €4.97 billion in 2020. This trend continued from €7.81 billion in 2019, €6.94 billion in 2018, and €5.75 billion in 2017.

YearDior’s Net Profit (EUR)Dior’s Net Profit
2021€12.66 billion$13.9 billion
2020€4.97 billion$5.46 billion
2019€7.81 billion$8.59 billion
2018€6.94 billion$7.62 billion
2017€5.75 billion$6.32 billion

Source: Statista

What are the most sought-after Dior products?

Dior’s most popular products in the UK from 2018 to 2020 were its perfumes, including J’adore and Miss Dior, with user numbers increasing over time.

Sunglasses, eye makeup, and lipstick/lipgloss were also favored by users. This reflects the enduring appeal of Dior’s perfumes and cosmetics in the UK market.

Dior Products2018 Dior Users2019 Dior Users2020 Dior Users
J’adore (Perfume for women)1.16 million users1.21 million users1.77 million users
Miss Dior (Perfume for women)990,000 users1.11 million users1.33 million users
Poison (Perfume & Eau de Toilette for women)730,000 users732,000 users990,000 users
Sunglasses498,000 users908,000 users588,000 users
Eye make up484,000 users441,000 users651,000 users
Lipstick/lipgloss460,000 users624,000 users808,000 users
Fahrenheit (Aftershave for men)421,000 users488,000 users730,000 users
Other Perfume & Eau de Toilette for women415,000 users552,000 users641,000 users
Foundation, face powder, and tinted moisturizer366,000 users499,000 users555,000 users
Other Aftershave/Eau de Toilette for men325,000 users591,000 users721,000 users
Addict (Perfume & Eau de Toilette for women)312,000 users327,000 users459,000 users
Suntan and sun protection products261,000 users458,000 users335,000 users
Cleansing cream, milk, lotion, toner and wipes219,000 users273,000 users347,000 users
Lingerie & underwear (women)219,000 users156,000 users
Nail varnish and nail care215,000 users211,000 users351,000 users
Face creams and lotions (for women)209,000 users365,000 users519,000 users
Body creams & moisturizers205,000 users270,000 users336,000 users
Dune (Perfume & Eau de Toilette for women)202,000 users316,000 users350,000 users
Scrubs and masks122,000 users196,000 users234,000 users

Source: Statista

How many stores does Dior have?

Dior has 390 stores in 51 countries globally, including 179 in Europe and Africa, 169 in Asia and Oceania, 17 in North and South America, and 25 in the Middle East.

Dior RegionNumber of Dior Stores
North & South America17 Dior stores
Asia & Oceania169 Dior stores
Europe & Africa179 Dior stores
Middle East25 Dior stores

Source: Dior

Dior’s Presence: Awareness, Popularity, and Loyalty

Dior’s Presence in the United States

In the United States, Dior has strong brand awareness at 89% among luxury fashion users. Among them, 45% like the brand, with 31% using Dior products.

Loyalty stands at 22%, and there’s a 32% buzz around Dior due to media exposure.

CharacteristicShare of respondents

Source: Statista

Dior’s Presence in the United Kingdom

In the UK, Dior enjoys high brand awareness of 93% among luxury fashion users. Among them, 46% express a liking for the brand, with 28% using Dior products.

Loyalty is at 21%, and there’s a 27% buzz around Dior due to media exposure.

CharacteristicShare of respondents

Source: Statista

Dior’s Presence in Germany

In Germany, Dior’s brand awareness among jewelry owners is at a notable 90%, with 29% expressing a liking for the brand. Out of those familiar with Dior, 15% use their products, and 11% exhibit loyalty by considering future purchases.

There’s a 21% buzz about Dior due to recent media exposure among German jewelry owners.

CharacteristicShare of respondents

Source: Statista

Dior Customer Demographics

Dior Customers by Gender

Based on data from Dior’s official website, their customers are comprised of 61.26% females and 38.74% males, reflecting the gender distribution among their clientele.


Source: Similarweb

Dior Customers by Age

According to dior.com data, their customer distribution by age group is as follows:

Age GroupDistribution
18 – 2430.04%
25 – 2433.91%
35 – 4416.49%
45 – 549.98%
55 – 646.07%

Source: Similarweb

How does Dior advertise?

  • Fashion Shows and Events: Dior’s captivating runway shows and events, such as the Spring-Summer 2022 Haute Couture Show in Paris, highlight their latest collections.
  • Celebrity Endorsements: Collaborations with notable figures like Natalie Portman for Miss Dior fragrance campaigns add star power to the brand.
  • Print and Online Advertising: Eye-catching print ads, like those featuring Charlize Theron for J’adore perfume, and online ads in prestigious magazines.
  • Social Media Presence: Engaging Instagram posts, stories, and influencer partnerships on Dior’s official account (@dior).
  • Visual Campaigns: Innovative campaigns like “Dior Lady Art” showcase the iconic Lady Dior handbag reimagined by contemporary artists.
  • Digital Marketing: Personalized email campaigns offer subscribers exclusive updates on new arrivals and events.
  • Flagship Stores: Iconic stores like the Avenue Montaigne flagship in Paris showcase Dior’s elegance and heritage.
  • Partnerships and Collaborations: High-profile collaborations, like the Air Dior sneakers with Air Jordan, create buzz around the brand.
  • Brand Ambassadors: Collaborations with brand ambassadors like Bella Hadid feature in campaigns such as “Dior Makeup.”
  • Experiential Marketing: Pop-up installations like “Dior in Bloom” provide immersive experiences for visitors.
  • TV and Online Commercials: Commercials like “We Are Women” convey powerful messages about empowerment and individuality.
  • Art and Cultural Initiatives: Sponsorship of exhibitions like “Christian Dior: Designer of Dreams” celebrates the brand’s history and influence.

How much does Dior spend on advertising

In 2021, Dior spent around 7.3 billion euros on advertising, a 50% increase from the previous year’s 4.9 billion euros. This shift reflects their response to the pandemic’s impact on the economy.

YearDior Advertising expenses (EUR)Dior Advertising expenses
2021€7.29 million$8 million
2020€4.87 million$5.3 million
2019€6.27 million$6.89 million
2018€5.52 million$6 million
2017€4.96 million$5.44 million

Source: Statista

Dior Marketing Channels

Based on dior.com data, Dior’s traffic comes primarily from organic search (38.71%) and direct visits (26.69%). Paid search contributes 23.42%, while social media, display, referrals, and email marketing account for the remaining traffic.

ChannelsDior Audience Distribution
Organic Search38.71%
Paid Search23.42%

Source: Similarweb

Who Founded Dior?

Dior was founded by Christian Dior, a French fashion designer, who founded the House of Dior on December 16, 1946.

Dior Ownerships

LVMH Moët Hennessy Louis Vuitton S.E., commonly known as LVMH, owns Dior.

LVMH is a multinational luxury goods conglomerate headquartered in France and is the parent company of various renowned luxury brands, including Dior.

NameEquities%Valuation (EUR)
Arnault Family175,997,94797.50 %€156 Billion
Norges Bank Investment Management339,2720.1880 %€300 million
CHRISTIAN DIOR SE96,9360.0537 %€86 million
Asset Value Investors Ltd.89,4610.0496 %€79 million
The Caisse de dépôt et placement du Québec71,3860.0395 %€63 million
Sycomore Asset Management SA59,7210.0331 %€53 million
DNCA Finance SA36,6850.0203 %€32 million
Syquant Capital SAS32,8420.0182 %€29 million
Varenne Capital Partners SAS29,4150.0163 %€26 million
Gabelli Funds LLC27,3100.0151 %€24 million

Source: MarketScreener

Key People at Dior

Antoine ArnaultCEO & Board Member
Bernard ArnaultChairman & Board Member
Serge RuffieuxCorporate Officer/Principal
Delphine ArnaultDirector/Board Member
Ségolène Frère GallienneDirector/Board Member
Renaud Donnedieu de VabresDirector/Board Member
Christian de LabriffeDirector/Board Member
Maria Luisa Loro PianaDirector/Board Member
Nicolas BazireDirector/Board Member
Hélène DesmaraisDirector/Board Member

Source: MarketScreener

Where is Dior headquarters located?

Dior’s main headquarters is in Paris, France, at 30 Avenue Montaigne.

The brand also maintains an office in New York,

FranceParis30 Avenue Montaigne (HQ)
United StatesNew York19th East 57th Street

Source: Craft. open corporate

How many people work at Dior?

Dior has around 175,000 employees as of 2022, maintaining a consistent workforce since 2020 while experiencing growth since 2018.

YearNumber of Dior’s Employees
2022175,000 employees
2021175,000 employees
2020150,479 employees
2019150,000 employees
2018150,000 employees

Source: Statista

What is Dior’s Revenue Per Employee?

Dior’s revenue per employee has risen consistently, surpassing €400.0 in 2022 from around €250.0 in 2020.

YearDior Revenue Per Employee (EUR)
2022> €400.0
2021> €350.0
2020> €250.0
2019> €300.0
2018> €300.0

Source: Statista

Frequently Asked Questions about Dior

What is Dior known for?

Dior is renowned for its luxurious fashion, iconic perfumes, high-quality cosmetics, and elegant accessories, and for revolutionizing the women’s fashion industry.

Which country is the cheapest to buy Dior?

Europe, particularly Paris, is often considered one of the cheapest places to buy Dior products.

Is Dior more expensive than Louis Vuitton?

Louis Vuitton products typically carry higher price tags, whereas Dior offers a range of collections with relatively more accessible pricing.

Is Dior more expensive?

Yes, Dior is recognized as one of the most expensive brands globally, offering luxury goods that contribute to its premium pricing.

What is the full meaning of Dior?

The full meaning of “Dior” is Christian Dior, named after the French fashion designer Christian Dior who founded the brand.

What celebrity wears Dior?

Some notable celebrities who have been associated with wearing Dior include Jennifer Lawrence, Charlize Theron, Natalie Portman, Rihanna, and Robert Pattinson, among others.

What is Dior’s most famous item?

One of the most famous items from Dior is the “Lady Dior” handbag. It gained iconic status after being carried by Princess Diana, and it remains one of the brand’s signature and recognizable products.

What makes Dior so popular?

Dior’s popularity is attributed to its innovative designs, luxurious craftsmanship, iconic creations, and strong brand identity.

The brand’s ability to combine classic elegance with modern trends has resonated with fashion enthusiasts worldwide, contributing to its enduring appeal.

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About the Author

Ch Daniel is the co-founder and co-CEO of Legit Check By Ch, one of the world's leading companies in product authentications. Daniel's experience: 8+ years in the luxury industry, 7+ years in the authentication industry, 10+ years of business development. Currently, Daniel is overseeing the development of new products of Legit Check By Ch.
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