Last Updated on November 10, 2023 by
Fake sneakers are all over the market, especially
In this guide, we’re teaching you how to spot fake Air Jordans.
All types of Jordans can be legit checked here.
How to tell if Air Jordans are fake
You can tell if Jordans are fake by checking if they’re too cheap and by looking at the size tag — a piece of paper inside each shoe.
Fake Jordans tend to be cheaper, and they never use the right font for the text on the size tag
1. Price check
Reference picture: Dior Jordan 1s.
The fake Jordans below are actually replicas — it’s not just a guess.
Authentic: Appropriate pricing for its demand.
Fake: Way cheaper than usual. Rings a bell, doesn’t it?
These are fake due to the Swoosh’s “Dior” print. More in our Dior Jordan 1 Swoosh here.
Always check the price of your Jordans first.
If the price is suspiciously low, there is a high change they’re fakes
However, you can also just get lucky and look at a real pair.
Though, this is just something to begin with.
That’s why we have many other checks
on the actual shoes in this guide.
2. Size tag
As new shoes come out,
Nike x Air Jordan constantly update their size tags.
So, there are a few batches we’ll look at:
Fear not, we’ll take them one by one.
2.1. Era: 2020s
Reference real vs fake image: Jordan 4 University Blue.
Factory Inscription: VW1
Authentic: “VW1” text is thin and narrow.
Fake: “VW1” text is notably thicker and larger.
Style Code: CT8527-400
Authentic: Text, especially “CT,” is thick and letters are connected.
Fake: Text is improperly thick, and “CT” letters are separate.
Authentic: UPC code text is visibly thick.
Fake: UPC code text is too thin. 2.2. Era: 2010s
For your reference: Jordan 11 Concord.
Authentic: Displays appropriately spaced and proportional text.
Fake: Features overly thick text, causing inadequate spacing between characters.
“MADE IN CHINA” and “FABRIQUE EN CHINE”
Authentic: Text is moderate and well-detailed.
Fake: Text appears excessively thick and less refined.
Authentic: Text is slender and clearly legible.
Fake: Text is overly thick, affecting legibility. 2.3. Older: 2000s, 1990s
Year: Year: 1995
Above are two authentic size tags from the Concord 11s:
These are so old they’re not even faked.
However, it’s our job to show you what they look like.
3. Interior tongue
Always start with this label if your Jordans have it.
It can instantly tell fakes.
There are multiple types of labels, so we’ll look at each.
3.1. Nike and the Swoosh name
Font Thickness & Text
Authentic: Thicker, standard font; generally straight text lines.
Fake: Thinner font; notably wavy text.
Word & Letter Spacing
Authentic: Regular and consistent spacing.
Fake: Irregular, with odd gaps in phrases like “MADE IN CHINA.”
Authentic tags may have slight flaws, but stil lhave noticeably higher quality than fakes.
3.2. Quality basketball
Authentic: Features thinner, finer text.
Fake: Displays notably thicker text. 3.3. Air Jordan
Some shows will simply say “AIR JORDAN” — either upside down or normally.
Commonly seen on Jordan 3, 4, 5.
Reference image: Jordan 5.
Authentic: All letters exhibit uniform font-weight and appropriate stitching.
Fake: Text appears overly thick and is improperly stitched into the label.
That’s it for the inside of the tongue.
A quick mention:
The steps we’ve written so far are the BEST ways to authenticate this item The next few steps are still reliable methods… … but they apply to non-top-versions of replicas available for this item
If in doubt, we recommend double-checking the steps we’ve explained above this line.
4. Jordan logo
Reference image: Jordan 1 Banned.
“AIR JORDAN” Text
Authentic: Exhibits a standard and proportionate text thickness.
Fake: Displays overly thick text.
Authentic: Standard and legible text size and thickness.
Fake: Appears too small and thin.
5. Logo wings
Reference image: Jordan 1 Court Purple.
Authentic: Wings are placed closely with uniform spacing between each wing.
Fake: Wings are situated too far away from each other, lacking consistent spacing.
On the back, you’ll find different logos depending on your model:
Let’s check them out.
Pictured below: Jordan 4 Black Cat.
Features thicker, deeper, and robust stitching around the Jumpman logo.
Exhibits inconsistent, thin, short, and sparse stitching.
Utilizes fewer threads than the authentic pair.
6.2. Nike AIR
Below are the
Air Jordan 3.
Authentic: Displays thinner and well-defined text.
Fake: Has conspicuously thick text.
“A I R” Text
Authentic: Presents thicker and wider text.
Fake: Appears too thin and too narrow. 6.3. Jumpman AIR
This picture also belongs to the
Air Jordan 3 guide.
Rear Jumpman Logo
Authentic: Standard size and posture.
Fake: Appears too curvy and small.
“A I R” Text
Authentic: Exhibits text that is not overly thick and maintains appropriate width.
Fake: Displays text that is too thick and narrow, lacking the width of the authentic pair’s text.
Nike’s logo is called “
Swoosh” — you’ll find it on the side of most Jordan.s 7.1. Stitching
Reference: Travis Scott x Jordan 1 Low Reverse Mocha.
Features thicker and longer stitches.
Displays stitches that are too thin and too short.
7.2. Extra threads
The picture is from the
Jordan 1 Mid guide.
Authentic: Consistent in length and thickness for each stitch.
Fake: Features stitches of varied lengths and thicknesses, revealing improper weighting and shaping.
Authentic: Logo is securely and seamlessly adhered to the shoes.
Fake: Displays a logo that is improperly glued, showing visible detachment.
Extra Threads in the Swoosh
Fake: Noticeable excess threads are not fittingly integrated into the Swoosh, indicating lesser quality control. 7.3. Shape
This picture is of the
Jordan 1 Chicago.
Authentic: Features a Nike Swoosh that is curvier.
Fake: Has a Swoosh that curves too late, making it appear longer than the authentic one. 7.4. Placement
Below are the
Union Jordan 1s.
Authentic: The Swoosh is positioned lower, being closer to the midsole.
Fake: The Swoosh is placed too high, exhibiting too much distance from the midsole.
Picture comes from the
Jordan 1 Volt Gold guide.
Authentic: The holes are of reduced size and more slender.
Fake: The holes are broader.
9. Sole stars
Compared below are the
Jordan 1 Shattered Backboard.
Authentic: Stars exhibit clear and distinct definitions (pertains solely to new pairs).
Fake: The stars on the soles lack precision and exhibit a more curved appearance.
10. Exterior tongue
We’ve got two types of tongues:
Below are the
Authentic: Jumpman logo with consistent stitching weight throughout its body.
Fake: Features a Jumpman logo that appears too thick and has inconsistent stitching weight, with some body parts thicker or thinner than others. 10.2. Nike AIR
This picture is from our
Jordan 1 General-Colorway Guide.
Presents a distinct curvature and clean lines along the swoosh.
Showcases a different swoosh curvature and fuzzy, imprecise lines, especially noticeable on the right side of the “AIR” text and exterior edges.
10.3. Jumpman AIR
This is most common with the
Jordan 1 Mid.
Features a well-proportioned Jumpman logo and standard “A I R” text.
Exhibits stitching that is thicker and shorter, especially at the bottom of the tongue tag.
Displays a too-thick Jumpman logo and “A I R” text that is both too thick and too wide.
Has stitching that is too thin and long.
Jordan 4 Off-White below.
Has even, well-placed, and proportionate stitching.
Exhibits stitching that is both too thick and too short.
Features threads that are misaligned, with some being crooked and positioned too low.
10.5. Air Jordan
Common with the
Jordan 2 Off-White.
The stitching surrounding the Air Jordan logo is slender and elongated…
Creating an “airy” look.
There are no loose threads protruding from the stitching line.
Stitching appears excessively thick, short, and rigid.
You may observe stray threads protruding from the stitching line.
A characteristic not found in genuine pairs.
11. Toe box
Featured below are the
Authentic: Sports a thinner and slightly deflated toe box.
Fake: Presents a toe box that is notably lifted, appearing thicker and over-inflated.
Remove your Jordan’s insole to access the footbed.
Referenced below are the
Travis Scott x Jordan 1 x Fragment High.
Demonstrates moderate stitching density with fewer stitches and more space between each thread.
Utilizes threads that are shorter, boxier, and thicker.
Exhibits excessive stitching density with too many threads placed closely together.
Features stitching that is both too long and too thin, resulting in a longer and narrower appearance of threads.
This is the logo stitched on the side of some Jordans.
You’ll find it on the
Jordan 11 Concord.
Correct stitching density and a clean, proportional look.
Displays incorrect stitching density for the Jumpman.
Exhibits an overall look that is too thin.
Features sharp and messily finished stitches on the edges of the Jumpman’s body.
Has fingers on the Jumpman that appear too thick.
14. Sole logo 14.1. NIKE ®
This picture is from our
general Jordan 1 guide.
Authentic: Not explicitly described, but implied to utilize a standard “R” in the ® character.
Fake: Uses an “R” in the ® character that exhibits a notably bigger loop. 14.2. Jumpman
Below are the real vs fake soles of the
Jordan 4 UNC.
Features a Jumpman logo that appears thinner due to a narrower outline.
Displays a Jumpman logo with an outline that is both too deep and too thick, making it appear overly wide.
15. Suede effect
Very relevant way to spot fake Jordans with suede fabric.
Pictured below are the
Travis Scott Jordan 4s.
Displays a prominently highlighted suede effect.
Leaves darker paths and traces upon being touched or brushed with a finger.
Also leaves traces but of inferior quality due to a less pronounced and highlighted suede effect.
16. Reflectiveness 16.1. Tongue
These are the
Off-White Jordan 5 Sail.
Features a shine that is more defined, less blurry, and appears shinier.
Exhibits a shine that is too blurry and not as defined or shiny as the authentic pair.
16.2. Whole shoe
Below are the
Air Jordan 13s.
Exhibits a prominent and substantial glow around their material when light is applied.
Demonstrates a notably poor and dimmer glow from their material in similar lighting conditions.
17. Rear patch
Common with any Jordan 1s.
Below are the
Jordan 1 A Ma Manieré.
Authentic: The patch has a shorter length.
Fake: The patch seems excessively tall.
You may find the NIKE AIR® logo on the
Travis Scott Jordan 1 High and other pairs.
Authentic: Not explicitly described, but implied to have a thinner font, adequate letter spacing, and less shiny print.
Uses a thicker font which results in reduced letter spacing, both at the top and bottom of the text.
Displays shinier print, including on the Cactus Jack logo, even if not prominently visible in certain comparison images.
Fragment Jordan 3 below.
Authentic: The midsole stitching on the authentic pair is characterized by its thinner and shorter appearance.
Fake: Displays thicker and longer stitching on the midsole.
Below are the regular
Features two stitching lines that are placed closely to each other.
Has stitching lines with too little gap in-between, which doesn’t align with the stitching on authentic Air Jordan 3 sneakers.
21. Hourglass shape
Note: This is specific to the Jordan 1.
Below are the
Jordan 1 Pine Green.
Exhibits a chunkier and curvier appearance at the top and bottom, while being somewhat narrower in the middle, creating an “hourglass” shape.
Tends to appear curvy but lacks the pronounced curves of authentic pairs, often missing the distinctive “hourglass” shape and appearing more tubular overall.
22. Box label 22.1. Newer boxes
This is a
Jordan 11 Bred‘s box.
Exhibits thinner inscriptions on the box label.
Features text on the box label that appears too thick in comparison.
22.2. Older boxes
Found on older
Jordan 1s and other models.
Uses a specific font for numbers and letters where they almost touch each other.
Has consistently printed text with no missing parts.
Deploys a different font for numbers, such as “8,” which is bolder and alters the design (e.g., bottom end of “8” is wider, and interior spaces are smaller).
Exhibits visible spacing between letters and possibly uses a different font for text.
Contains text that may not be completely printed in some instances.
Shortlist: Check if a Jordan is legit
Incorrect label information (size, colorway, etc.)
Poor quality or incorrect box color and logo
Absence of a stamp or sticker (some regions have them)
Incorrect Jumpman logo (wrong proportions or stitching)
“AIR JORDAN” wings logo (look for inconsistencies in size, font, or placement)
Cheap or incorrect materials (compare with authentic pairs)
Inconsistent color compared to genuine pairs
Sloppy, uneven, or inconsistent stitching
Wrong color of the stitching thread
Strong chemical odor (authentic Jordans do not have a strong chemical smell)
Mismatched or incorrect fonts/symbols
Inaccurate or inconsistent stitching
Poorly glued or easily removable insoles
Incorrect logo or text on the insole
Inaccurate color or pattern on the sole
Difference in the tread pattern
Misprinted text or incorrect font
Inaccurate production date
Incorrect toe box shape (too boxy or narrow)
Misshapen ankle collar or heel
Wrong color, length, or material of the laces
Unusual heaviness or lightness compared to authentic pairs
Inconsistent or incorrect details (like the Nike Swoosh shape, positioning, etc.)
Lack of receipt or proof of purchase from a reputable retailer
Be cautious with unverified sellers or platforms
Jordan Brand doesn’t include authenticity cards. If it has one, it’s likely fake.
Use this list while comparing with a known authentic pair to spot differences more effectively.
Expert Jordan Legit Check
Need a legit check for your Air Jordans? Do you prefer an expert do it?
We’ve got your back:
Send us pictures of your Jordans.
We’ll get back to you in 24-48 hours (usually less than that)
And we’ll issue an in-depth authenticity report for your Jordans.
This way, you’ll easily understand why your Jordans are real or fake.
This is it. You’ve reached the end of our Jodan legit check guide!
Need our opinion on your item’s authenticity?
It’s a service we provide.
Get a fully-detailed report for why you have a real or fake item. Takes less than 48 hours!
Alternatively, use our free resources:
written guides and video tutorials.
Thank you for reading this,
Ch Daniel and Ch David