Last Updated on December 28, 2023 by Ch David
This research article delves into Supreme‘s revenue, profit, growth, customer demography, number of employees over the years and more.
| Key Stat | Info Stat |
|---|---|
| Founders | James Jebbia |
| Founded | April 1994 |
| Headquarters | New York City, USA |
| Industry | Streetwear and Fashion |
| Owner | VF Corporation |
| CEO (current) | James Jebbia |
| Service Area | Worldwide |
| Products | Clothing, Accessories, Skateboards |
| Revenue | Over $523.1 million (2023) |
| Signature Design Elements | Box logo, Collaborative releases |
| Website | supreme.com |
In 2023, the brand reported revenue of $523.1 million, following $561.5 million in 2022. In 2021 and 2020, the revenue was $500 million, while in 2019, it reached $130 million.
| Year | Supreme Revenue |
|---|---|
| 2023 | $523.1 million |
| 2022 | $561.5 million |
| 2021 | $500 million |
| 2020 | $500 million |
| 2019 | $130 million |
Source: Nss Magazine, VFC, Reuters
Supreme’s profits have shown fluctuations, with $64.8 million in March 2023 and $82.4 million in March 2022.
| Fiscal Year Ending | Profit |
|---|---|
| March 2023 | $64.8 million |
| March 2022 | $82.4 million |
Source: VFC
As of 2019, nearly 80% of global consumers identified Supreme as the epitome of streetwear.
Other brands like Nike, Off-White, and Adidas also garnered significant recognition among consumers.
| Brands | Share |
|---|---|
| Supreme | 78.3% |
| Nike | 68.6% |
| Off-White | 65.2% |
| adidas | 44.5% |
| BAPE | 36.6% |
| Stüssy | 33.2% |
| Palace | 27.3% |
| Carhartt WIP | 22.1% |
| Vetements | 21.9% |
| Balenciaga | 19.4% |
Source: Statista
In November 2020, VF Corporation acquired Supreme for $2.1 billion, expanding its brand portfolio and entering the influential streetwear market.
Supreme raised $500 million through two funding rounds. The latest round on October 6, 2017, was a Private Equity investment led by The Carlyle Group.
The earlier round on January 1, 2014, was led by Goode Partners.
| Announced Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
|---|---|---|---|---|
| Nov 9, 2020 | Supreme acquired by VF | 1 | $2.1B | VF Corporation |
| Oct 6, 2017 | Private Equity Round – Supreme | 1 | $500M | The Carlyle Group |
| Jan 1, 2014 | Private Equity Round – Supreme | 1 | — | Goode Partners |
Source: Crunchbase, VFC, Crunchbase
Supreme’s funding comes from two investors: The Carlyle Group and Goode Partners.
Both investors led the Private Equity Round for Supreme.
| Investor Name | Lead Investor | Funding Round |
|---|---|---|
| The Carlyle Group | Yes | Private Equity Round – Supreme |
| Goode Partners | Yes | Private Equity Round – Supreme |
Source: Crunchbase
The collaboration between Supreme and Louis Vuitton resulted in three of their most expensive products ever sold: the Supreme X Louis Vuitton Trunk at $125,000, the Supreme X Louis Vuitton Teddy Bear at $110,000, and the Supreme X Louis Vuitton Skateboard at $88,200.
| Supreme Products | Price |
|---|---|
| Supreme X Louis Vuitton Trunk | $125,000 |
| Supreme X Louis Vuitton Teddy Bear | $110,000 |
| Supreme X Louis Vuitton Skate | $88,200 |
| Supreme STERN Pinball Machine | $38,000 |
| Supreme Spalding Basketball | $25,000 |
| Supreme Original Donald Trump T-shirt | $23,000 |
| Supreme Fender Stratocaster | $9,500 |
| Supreme Skateboards by Damien Hirst | $8,500 |
| Supreme RIMOWA Suitcases | $5,000 |
| Sopranos BOX LOGO T-Shirt | $5,000 |
Source: Expensive World
The most popular Supreme item is the “Supreme Box Logo Hoodie,” introduced in 1994. Made from 100% cotton, it showcases the brand’s red logo on a white backdrop. Despite its simplicity, it’s a coveted piece worn by celebrities.
The hoodie typically sells out within minutes of release and resells at a substantial premium.
In 2017, it fetched an astounding $90,000 at auction, ranking among the priciest Supreme pieces ever sold.
Source: StockX
Supreme has 15 stores globally, with 6 in Japan, 4 in the United States, 4 in Europe, and 1 in the United Kingdom. These stores are strategically located in cities like Tokyo, New York, Paris, and London, allowing Supreme to serve its widespread customer base effectively.
| Supreme Store Location | Number of Supreme Store | Supreme Store Location (Cities) |
|---|---|---|
| Japan | 6 Supreme store | Shibuya, Osaka, Fukuoka, Harajuku, Daikanyama and Nagoya |
| United States | 4 Supreme stores | New York, Brooklyn, West Hollywood and Chicago |
| Europe | 4 Supreme stores | Paris, Milam and Berlin |
| United Kingdom | 1 Supreme store | London |
Source: Supreme
Supreme’s customer base is predominantly male, accounting for 60.70% of its customers, while females make up 39.30% of the brand’s audience.
| Gender | Distribution |
|---|---|
| Female | 39.30% |
| Male | 60.70% |
Source: Similarweb
Most of Supreme’s customers, around 62.24%, are between 18 and 34 years old. Among them, those aged 18-24 make up 31.26%, and the 25-34 group comprises 30.98%.
Customers aged 35-44 account for 16.97%, while those between 45-54 represent 10.93%.
The older demographics of 55-64 and 65+ constitute 6.18% and 3.66%, respectively.
| Age Group | Distribution |
|---|---|
| 18 – 24 | 31.26% |
| 25 – 24 | 30.98% |
| 35 – 44 | 16.97% |
| 45 – 54 | 10.93% |
| 55 – 64 | 6.18% |
| 65+ | 3.66% |
Source: Similarweb
Supreme was founded by James Jebbia in 1994. Jebbia was born in Crawley, England, but moved to the United States to attend the Fashion Institute of Technology in New York City.
After graduating from FIT, Jebbia worked as a buyer for Union NYC, a skate shop in SoHo. In 1994, Jebbia opened his own store, Supreme, on Lafayette Street in New York City.
As of 2023, Supreme is owned by VF Corporation, a large American clothing company. VF Corporation acquired Supreme in December 2020 for $2.1 billion.
VF Corporation is a Fortune 500 company that owns a number of other popular clothing brands, including Vans, The North Face, and Timberland.
The company is headquartered in Denver, Colorado.
| Name | Title |
|---|---|
| Mr. Matthew H. Puckett | Exec. VP & CFO |
| Mr. Martino Scabbia Guerrini | EVP and Pres of Europe, Middle East, Africa (EMEA), APAC (Asia Pacific) & Emerging Brands |
| Mr. James Jebbia | CEO Supreme |
| Mr. Bracken P. Darrell | Pres, CEO & Director |
| Mr. Bryan H. McNeill | VP, Controller & Chief Accounting Officer |
| Ms. Velia Carboni | Exec. VP and Chief Digital & Technology Officer |
| Ms. Allegra Perry | VP of Investor Relations |
| Ms. Jennifer S. Sim | Exec. VP, Gen. Counsel & Sec. |
| Mr. Craig Hodges | VP of Corp. Affairs & Communications |
Source: Yahoo Finance
Supreme headquarters is located in New York with offices in various cities worldwide, including Los Angeles, Brooklyn, San Francisco, Paris, Berlin, Milan, and London.
| Country | City | Address |
|---|---|---|
| United States | New York | 190 Bowery (HQ) |
| United States | Los Angeles | 439 N Fairfax Ave |
| United States | New York | 152 Grand St, Brooklyn |
| United States | San Francisco | 1015 Market Street |
| France | Paris | 20 Rue Barbette |
| Germany | Berlin | Torstraße 74 |
| Italy | Milano | Corso Garibaldi |
| United Kingdom | London | 2/3 Peter Street |
Source: Craft
Supreme has 425 employees. This number is based on the company’s latest financial filing with the Securities and Exchange Commission (SEC).
| Year | Headcount of Supreme Employees |
|---|---|
| 2022 | 425 Supreme Employees |
Source: Owler
Supreme is a streetwear brand, but due to its high-end and exclusive products, limited releases, and premium pricing, its sometimes considered a luxury brand.
Supreme is owned by VF Corporation, a multinational corporation that also owns various other well-known brands like The North Face and Vans.
Supreme products command high prices due to limited availability, cultivated exclusivity, sought-after collaborations, cultural significance, robust resale market, premium quality and design, and effective marketing strategies.
James Jebbia is the CEO of Supreme Brand. He is the founder of the brand and has been its CEO since its inception in 1994.
Supreme is a popular brand among a wide range of people, including Skateboarders, hip-hop artists (Chris Brown, Rihanna, and Justin Bieber), Fashionistas, and People who want to be exclusive.
Supreme and Louis Vuitton are different brands. Supreme is a New York-based streetwear brand known for collaborations and its iconic logo. Louis Vuitton, a luxury fashion brand from France, specializes in high-end accessories and clothing. Although they collaborated in the past, they are distinct entities.
Supreme was worth $2.1 billion in 2020 when it was acquired by VF Corporation.
Here are key ways to identify fake Supreme products:
Stay vigilant to avoid counterfeit products.
The best-selling item of Supreme is the Box Logo Hoodie, Supreme Box Logo Tee, and Supreme Skateboard Deck.
Yes, people still wear Supreme. The brand remains popular among streetwear enthusiasts, celebrities, and fashion icons.
In recent years, the brand has been criticized for its high prices and its exclusivity.
