Supreme Revenue and Growth Statistics (2024)

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Ch Daniel
Supreme Revenue and Growth
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Last Updated on December 28, 2023 by Ch David

This research article delves into Supreme‘s revenue, profit, growth, customer demography, number of employees over the years and more.

Quick facts about Supreme

  • Supreme was founded in 1994 by James Jebbia.
  • Supreme’s most recent acquisition was in 2020 by VF Corporation for $2.1 billion
  • Supreme had three investors over the years: Goode Partners, The Carlyle Group, and VF Corporation in 2020.
  • Supreme was named after the Supreme Court of the United States.
  • Supreme is known for limited-edition products, collaborations, and edgy campaigns.
  • Supreme has collaborated with Nike, Louis Vuitton, and The North Face to boost appeal.
  • In 2023, Supreme has 15 global stores, with Japan leading with 6 outlets.

Supreme Overview

Key StatInfo Stat
FoundersJames Jebbia
FoundedApril 1994
HeadquartersNew York City, USA
IndustryStreetwear and Fashion
OwnerVF Corporation
CEO (current)James Jebbia
Service AreaWorldwide
ProductsClothing, Accessories, Skateboards
RevenueOver $523.1 million (2023)
Signature Design ElementsBox logo, Collaborative releases
Websitesupreme.com

Supreme Revenue

In 2023, the brand reported revenue of $523.1 million, following $561.5 million in 2022. In 2021 and 2020, the revenue was $500 million, while in 2019, it reached $130 million.

YearSupreme Revenue
2023$523.1 million
2022$561.5 million
2021$500 million
2020$500 million
2019$130 million

Source: Nss Magazine, VFC, Reuters

Supreme Profit

Supreme’s profits have shown fluctuations, with $64.8 million in March 2023 and $82.4 million in March 2022.

Fiscal Year EndingProfit
March 2023$64.8 million
March 2022$82.4 million

Source: VFC

What is Supreme’s market share in the streetwear Industry?

As of 2019, nearly 80% of global consumers identified Supreme as the epitome of streetwear.

Other brands like Nike, Off-White, and Adidas also garnered significant recognition among consumers.

BrandsShare
Supreme78.3%
Nike68.6%
Off-White65.2%
adidas44.5%
BAPE36.6%
StĂĽssy33.2%
Palace27.3%
Carhartt WIP22.1%
Vetements21.9%
Balenciaga19.4%

Source: Statista

Supreme’s Acquisition, Funding, and Investors

Supreme Acquisition & Funding

In November 2020, VF Corporation acquired Supreme for $2.1 billion, expanding its brand portfolio and entering the influential streetwear market.

Supreme raised $500 million through two funding rounds. The latest round on October 6, 2017, was a Private Equity investment led by The Carlyle Group.

The earlier round on January 1, 2014, was led by Goode Partners.

Announced DateTransaction NameNumber of InvestorsMoney RaisedLead Investors
Nov 9, 2020Supreme acquired by VF1$2.1BVF Corporation
Oct 6, 2017Private Equity Round – Supreme1$500MThe Carlyle Group
Jan 1, 2014Private Equity Round – Supreme1—Goode Partners

Source: Crunchbase, VFC, Crunchbase

Supreme Investors

Supreme’s funding comes from two investors: The Carlyle Group and Goode Partners.

Both investors led the Private Equity Round for Supreme.

Investor NameLead InvestorFunding Round
The Carlyle GroupYesPrivate Equity Round – Supreme
Goode PartnersYesPrivate Equity Round – Supreme

Source: Crunchbase

What are the most expensive Supreme products ever sold?

The collaboration between Supreme and Louis Vuitton resulted in three of their most expensive products ever sold: the Supreme X Louis Vuitton Trunk at $125,000, the Supreme X Louis Vuitton Teddy Bear at $110,000, and the Supreme X Louis Vuitton Skateboard at $88,200.

Supreme ProductsPrice
Supreme X Louis Vuitton Trunk$125,000
Supreme X Louis Vuitton Teddy Bear$110,000
Supreme X Louis Vuitton Skate$88,200
Supreme STERN Pinball Machine$38,000
Supreme Spalding Basketball$25,000
Supreme Original Donald Trump T-shirt$23,000
Supreme Fender Stratocaster$9,500
Supreme Skateboards by Damien Hirst$8,500
Supreme RIMOWA Suitcases$5,000
Sopranos BOX LOGO T-Shirt$5,000

Source: Expensive World

What’s the most sought-after Supreme Product?

The most popular Supreme item is the “Supreme Box Logo Hoodie,” introduced in 1994. Made from 100% cotton, it showcases the brand’s red logo on a white backdrop. Despite its simplicity, it’s a coveted piece worn by celebrities.

The hoodie typically sells out within minutes of release and resells at a substantial premium.

In 2017, it fetched an astounding $90,000 at auction, ranking among the priciest Supreme pieces ever sold.

Source: StockX

How many Supreme stores are there?

Supreme has 15 stores globally, with 6 in Japan, 4 in the United States, 4 in Europe, and 1 in the United Kingdom. These stores are strategically located in cities like Tokyo, New York, Paris, and London, allowing Supreme to serve its widespread customer base effectively.

Supreme Store LocationNumber of Supreme StoreSupreme Store Location (Cities)
Japan6 Supreme storeShibuya, Osaka, Fukuoka, Harajuku, Daikanyama and Nagoya
United States4 Supreme storesNew York, Brooklyn, West Hollywood and Chicago
Europe4 Supreme storesParis, Milam and Berlin
United Kingdom1 Supreme storeLondon

Source: Supreme

Supreme Customer Demographics

Supreme Customers by Gender

Supreme’s customer base is predominantly male, accounting for 60.70% of its customers, while females make up 39.30% of the brand’s audience.

GenderDistribution
Female39.30%
Male60.70%

Source: Similarweb

Supreme Customers by Age

Most of Supreme’s customers, around 62.24%, are between 18 and 34 years old. Among them, those aged 18-24 make up 31.26%, and the 25-34 group comprises 30.98%.

Customers aged 35-44 account for 16.97%, while those between 45-54 represent 10.93%.

The older demographics of 55-64 and 65+ constitute 6.18% and 3.66%, respectively.

Age GroupDistribution
18 – 2431.26%
25 – 2430.98%
35 – 4416.97%
45 – 5410.93%
55 – 646.18%
65+3.66%

Source: Similarweb

Supreme’s Advertising Strategy

  • Hype Drops: Limited releases like “Box Logo” hoodies.
  • Collaborations: Partnerships with brands like Louis Vuitton.
  • Celebrity Endorsements: Influential figures wearing Supreme (Kanye West and Rihanna)
  • Social Media: Teasers on Instagram, Facebook, etc.
  • Pop-Up Stores: Temporary shops in major cities.
  • Word of Mouth: Fans sharing the excitement.
  • Cultural References: Art, music, and pop culture.
  • Outdoor Ads: Billboards, murals, posters.

Who Founded Supreme?

Supreme was founded by James Jebbia in 1994. Jebbia was born in Crawley, England, but moved to the United States to attend the Fashion Institute of Technology in New York City.

After graduating from FIT, Jebbia worked as a buyer for Union NYC, a skate shop in SoHo. In 1994, Jebbia opened his own store, Supreme, on Lafayette Street in New York City.

Supreme Ownership

As of 2023, Supreme is owned by VF Corporation, a large American clothing company. VF Corporation acquired Supreme in December 2020 for $2.1 billion.

VF Corporation is a Fortune 500 company that owns a number of other popular clothing brands, including Vans, The North Face, and Timberland.

The company is headquartered in Denver, Colorado.

Key People at Supreme

NameTitle
Mr. Matthew H. PuckettExec. VP & CFO
Mr. Martino Scabbia GuerriniEVP and Pres of Europe, Middle East, Africa (EMEA), APAC (Asia Pacific) & Emerging Brands
Mr. James JebbiaCEO Supreme
Mr. Bracken P. DarrellPres, CEO & Director
Mr. Bryan H. McNeillVP, Controller & Chief Accounting Officer
Ms. Velia CarboniExec. VP and Chief Digital & Technology Officer
Ms. Allegra PerryVP of Investor Relations
Ms. Jennifer S. SimExec. VP, Gen. Counsel & Sec.
Mr. Craig HodgesVP of Corp. Affairs & Communications

Source: Yahoo Finance

Supreme Headquarters

Supreme headquarters is located in New York with offices in various cities worldwide, including Los Angeles, Brooklyn, San Francisco, Paris, Berlin, Milan, and London.

CountryCityAddress
United StatesNew York190 Bowery (HQ)
United StatesLos Angeles439 N Fairfax Ave
United StatesNew York152 Grand St, Brooklyn
United StatesSan Francisco1015 Market Street
FranceParis20 Rue Barbette
GermanyBerlinTorstraĂźe 74
ItalyMilanoCorso Garibaldi
United KingdomLondon2/3 Peter Street

Source: Craft

How many people work at Supreme?

Supreme has 425 employees. This number is based on the company’s latest financial filing with the Securities and Exchange Commission (SEC).

YearHeadcount of Supreme Employees
2022425 Supreme Employees

Source: Owler

Frequently Asked Questions about Supreme

Is Supreme a luxury brand?

Supreme is a streetwear brand, but due to its high-end and exclusive products, limited releases, and premium pricing, its sometimes considered a luxury brand.

What brand owns Supreme?

Supreme is owned by VF Corporation, a multinational corporation that also owns various other well-known brands like The North Face and Vans.

What made Supreme so expensive?

Supreme products command high prices due to limited availability, cultivated exclusivity, sought-after collaborations, cultural significance, robust resale market, premium quality and design, and effective marketing strategies.

Who is the CEO of Supreme Brand?

James Jebbia is the CEO of Supreme Brand. He is the founder of the brand and has been its CEO since its inception in 1994.

Who wears Supreme?

Supreme is a popular brand among a wide range of people, including Skateboarders, hip-hop artists (Chris Brown, Rihanna, and Justin Bieber), Fashionistas, and People who want to be exclusive.

Is Supreme and Louis Vuitton the same?

Supreme and Louis Vuitton are different brands. Supreme is a New York-based streetwear brand known for collaborations and its iconic logo. Louis Vuitton, a luxury fashion brand from France, specializes in high-end accessories and clothing. Although they collaborated in the past, they are distinct entities.

What is Supreme worth?

Supreme was worth $2.1 billion in 2020 when it was acquired by VF Corporation.

How can you tell a fake Supreme?

Here are key ways to identify fake Supreme products:

  • Logo: Check for accurate logo alignment and details.
  • Stitching: Look for clean and even stitching.
  • Tags and Labels: Verify font, spacing, and placement on tags.
  • Materials and Quality: Inspect for high-quality materials and workmanship.
  • Packaging: Authentic packaging includes proper bags, tags, and stickers.
  • Price: Be cautious of deals that are too good to be true.
  • Sourcing: Buy from official stores or authorized resellers.
  • Reviews: Research seller reputation and read reviews.
  • Authentication Services: Consider professional authentication like Legit Check By Ch.
  • Comparison: Compare with authentic Supreme items.

Stay vigilant to avoid counterfeit products.

What is the best-selling item of Supreme at the moment?

The best-selling item of Supreme is the Box Logo Hoodie, Supreme Box Logo Tee, and Supreme Skateboard Deck.

Do people still wear Supreme?

Yes, people still wear Supreme. The brand remains popular among streetwear enthusiasts, celebrities, and fashion icons.

In recent years, the brand has been criticized for its high prices and its exclusivity.

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About the Author

Ch Daniel is the co-founder and co-CEO of Legit Check By Ch, one of the world's leading companies in product authentications. Daniel's experience: 8+ years in the luxury industry, 7+ years in the authentication industry, 10+ years of business development. Currently, Daniel is overseeing the development of new products of Legit Check By Ch.
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