Last Updated on December 28, 2023 by Ch David
This research article delves into Yeezy‘s revenue, growth, customer demography, global presence over the years and more.
| Key Stat | Info |
|---|---|
| Founder | Kanye West |
| Founded | 2009 |
| Headquarters | Calabasas, California, USA |
| Industry | Footwear, Fashion |
| Owner | Kanye West |
| CEO (current) | Matt George |
| Creative Director | Kanye West |
| Service Area | worldwide |
| Products | Footwear, Apparel |
| Signature Design Elements | Minimalistic, futuristic, earthy tones |
| Website | adidas.com/yeezy |
In 2023, Yeezy’s revenue declined to $565 million from $1.3 billion in 2022, $1.7 billion in both 2021 and 2020, and $1.3 billion in 2019.
| Year | Yeezy Revenue |
|---|---|
| 2023 | $565 million |
| 2022 | $1.3 billion |
| 2021 | $1.7 billion |
| 2020 | $1.7 billion |
| 2019 | $1.3 billion |
Source: Forbes, Fashion United, Business Insider, Shoe Intelligence,
Yeezy holds a 3% market share in the sneaker industry, standing alongside major brands like Nike and Adidas. Despite the competition, Yeezy’s distinct style has earned it a noticeable presence in the market.
| Top Sneaker Brands | Yeezy Market Share |
|---|---|
| Nike | 18% |
| Jordan | 11% |
| Adidas | 9% |
| Skechers | 7% |
| Vans | 7% |
| Moonstar | 5% |
| Converse | 4% |
| New Balance | 4% |
| Superga | 3% |
| YEEZY | 3% |
| Other | 29% |
Source: Statista
With a staggering collection of 236 pairs, the spectrum of Adidas YEEZY footwear is nothing short of remarkable.
Below are some of the most iconic Yeezy footwear models, each representing a distinct era and innovation:
| Yeezy Sneakers Model | Year | Info |
|---|---|---|
| Yeezy 450 | 2021 | Distinctive design, released in “Cloud White” and “Dark Slate” colorways. |
| Yeezy Knit Runner | 2021 | Inspired by Foam Runner, predominantly made of knitted material. |
| Yeezy Nsltd Boot | 2021 | Insulated boots, retailed at $340, debuted in “khaki” colorway. |
| Yeezy Bsktbl Knit | 2021 | Updated version of Yeezy Qntm basketball shoe, distinctive padded upper. |
| Yeezy 1050 | 2021 | High-top boot style, first colorway “Hi-Res”, debuted at Ye’s listening party. |
| Yeezy Qntm Bsktbl | 2020 | Performance version of Yeezy Qntm for basketball, designed for hardwood play. |
| Yeezy Foam Runner | 2020 | Made in the USA with algae-derived foam, retailed for $75, known as “Ararat”. |
| Yeezy Boost 380 | 2019 | First released “Alien” colorway, surprise launch on Yeezy Supply. |
| Yeezy Slide | 2019 | Lightweight EVA slippers designed for comfort and style. |
| Yeezy Powerphase Calabasas | 2017 | Retro sneakers with ’80s Adidas Trainer update, released in various colorways. |
| Yeezy 700 Series | 2017-2019 | Introduced Boost 700, 700 V2, and 700 V3 models in different colorways and materials. |
| Yeezy 500 | 2017 | Released as “Desert Rat” colorway, later variations included Yeezy 500 High. |
| Yeezy 350 Cleat | 2016 | Football cleat worn by NFL players, led to fines due to breaking uniform policy. |
| Yeezy Boost 350 V1 | 2015 | Utilized “primeknit” technology, marked an entry into boost cushioning, awarded Shoe of the Year in 2015. |
| Yeezy Boost 350 V2 | 2016 | Many Yeezy 350 V2 models feature a distinct lateral stripe on the upper, along with the text “SPLY-350” (which stands for “Saint Pablo Loves You 350”). |
| Yeezy 950 | 2015 | Part of Yeezy Season 1, military-inspired design, retailed at $399. |
| Yeezy Boost 750 | 2013 | The first collaboration with Adidas, limited to 9000 pairs, sold out in 10 minutes. |
Yeezy’s most expensive sneakers are highly sought after and exclusive. Topping the list is the Grammy Worn Nike Air Yeezy 1 Prototypes, priced at $1.8 million.
Other notable mentions include the Nike Air Yeezy 2 SP Red October at $11,400 and the Nike Air Yeezy 1 In Net Tan at $10,000. These sneakers showcase the premium status and allure of Yeezy’s designs.
| Rank | Yeezy Model | Price |
|---|---|---|
| 1 | Grammy Worn Nike Air Yeezy 1 Prototypes | $1.8 Million |
| 2 | Nike Air Yeezy 2 SP Red October | $11,400 |
| 3 | Nike Air Yeezy 1 In Net Tan | $10,000 |
| 4 | Nike Air Yeezy 2 NRG Wolf Grey/ Pure Platinum | $9,100 |
| 5 | Nike Air Yeezy 2 NRG Solar Red/Black | $6,000 |
| 6 | Nike Air Yeezy 1 Zen Grey | $5,000 |
| 7 | Adidas Yeezy Boost 350 Pirate Black | $3,400 |
| 8 | Adidas Yeezy Boost 350 MoonRock | $3,330 |
| 9 | Adidas Yeezy Boost 750 Grey/Gum | $2,500 |
| 10 | Adidas Yeezy Boost 950M Duckboot Chocolate | $1,700 |
Source: The Richest
Among the Yeezy sneaker lineup, certain models have captured significant attention and sales.
In 2017, Yeezy sneakers witnessed varying sales shares, with the Yeezy 350 V2 Zebra leading at 23% of sales, followed by the 350 V2 Beluga at 22% and 350 V2 Cream White at 14%.
| Yeezy Products | Share of Yeezy Sales |
|---|---|
| adidas YEEZY Boost 350 V2 “Zebra“ | 23% |
| adidas YEEZY Boost 350 V2 “Beluga 2.0“ | 22% |
| adidas YEEZY Boost 350 V2 “Cream White“ | 14% |
| adidas YEEZY Boost 350 V2 “Bred“ | 10% |
| adidas YEEZY Boost 350 V2 “Blue Tint“ | 9% |
| adidas YEEZY Boost 350 V2 “Semi-Frozen Yellow“ | 5% |
| adidas YEEZY Boost 350 V2 “Oreo (Core White)“ | 5% |
| adidas “Calabasas” Powerphase | 4% |
| adidas YEEZY Boost 700 “Wave Runner“ | 2% |
| adidas “Calabasas” Powerphase “Grey” | 1% |
Source: Statista
In 2019, Yeezy sneakers had varying resale prices. The Nike Air Yeezy 2 “Red October” topped the list with an average resale price of $6,075 worldwide, showcasing the valuable nature of these sought-after sneakers.
| Yeezy Products | Yeezy Resale Price (AVG) |
|---|---|
| Nike Air Yeezy 2 ‘Red October‘ | $6,075 |
| Nike Air Yeezy 2 ‘Solar Red’ | $4,239 |
| Nike Air Yeezy 2 ‘Pure Platinum‘ | $3,448 |
| Nike Air Yeezy ‘Blink’ | $3,142 |
| Nike Air Yeezy ‘Zen Grey’ | $2,139 |
| Nike Air Yeezy ‘Net’ | $1,888 |
| Adidas Yeezy 750 Boost ‘Light Brown’ | $1,578 |
| Adidas Yeezy Boost 350 V2 ‘Black Reflective‘ | $1,437 |
| Adidas Yeezy Boost 350 V2 ‘Synth Reflective‘ | $1,292 |
| Adidas Yeezy 350 Boost ‘Turtledove’ | $1,279 |
| Adidas Yeezy Boost 350 V2 ‘Lundmark Reflective‘ | $1,009 |
| Adidas Yeezy 350 Boost V2 ‘Black/Red‘ | $954 |
| Adidas Yeezy 750 Boost ‘Glow in the Dark‘ | $917 |
| Adidas Yeezy Boost 350 V2 ‘Antlia Reflective‘ | $912 |
| Adidas Yeezy 350 Boost ‘Pirate Black’ (2016) | $910 |
Source: Statista
Yeezy has a 49% brand awareness among U.S. sneaker users. Around 10% like the brand, and 6% use Yeezy sneakers. Gen Z represents the largest admirers with 16% ownership.
Loyalty is strong, with 5% likely to continue using Yeezy. However, media buzz is modest, with only 8% hearing about Yeezy recently.
| Characteristic | Share of respondents |
|---|---|
| Awareness | 49% |
| Popularity | 10% |
| Usage | 6% |
| Loyalty | 5% |
| Buzz | 8% |
Source: Statista
In the United Kingdom, Yeezy has a 47% brand awareness among sneaker users. Approximately 11% of users express a liking for the brand, while 6% use Yeezy sneakers. Among those aware of Yeezy, 23% have a favorable opinion.
About 4% of UK sneaker users plan to use Yeezy again, showing a 67% loyalty rate.
However, the recent media buzz around Yeezy is limited, with only 6% hearing about the brand in September 2022.
| Characteristic | Share of respondents |
|---|---|
| Awareness | 47% |
| Popularity | 11% |
| Usage | 6% |
| Loyalty | 4% |
| Buzz | 6% |
Source: Statista
In Germany, Yeezy has a brand awareness of 26% among sneaker users. Among this group, 5% express a liking for Yeezy, while 2% actually use Yeezy sneakers.
Within the aware population, 19% have a favorable opinion. About 1% of German sneaker users indicate they are likely to use Yeezy again, reflecting a 50% loyalty rate.
However, there is minimal recent buzz around Yeezy in Germany, with only 2% of respondents hearing about the brand in media or advertising over the past three months as of September 2022.
| Characteristic | Share of respondents |
|---|---|
| Awareness | 26% |
| Popularity | 5% |
| Usage | 2% |
| Loyalty | 1% |
| Buzz | 2% |
Source: Statista
Yeezy customers are typically young, affluent, and trend-conscious. They are often interested in fashion, music, and art. Yeezy products are often seen as a status symbol, and they are often worn by celebrities and other influencers.
Yeezy sneakers have strong appeal among different age groups in the US. Gen Z and Millennials show the highest awareness (72% and 59%) and popularity (22% and 12%).
Ownership is prominent in Gen Z (16%) and Millennials (7%), but much lower in older generations. Loyalty and buzz follow a similar pattern.
| Characteristic | IGen/Gen Z (1995-2021) | Millenials / Generation Y (1980-1994) | Generation X (Baby Bust) (1965-1979) | Baby Boomer (1946-1964) |
|---|---|---|---|---|
| Awareness | 72% | 59% | 34% | 20% |
| Popularity | 22% | 12% | 3% | 1% |
| Usage | 16% | 7% | 2% | 0% |
| Loyalty | 12% | 6% | 1% | 0% |
| Buzz | 16% | 8% | 4% | 2% |
Source: Statista
Kanye West, the renowned rapper, musician, and fashion icon, founded the Yeezy brand in 2009. He partnered with Adidas in 2015 to release a line of sneakers and the deal ended in 2022.
| Year | Kanye West’s Net Worth |
|---|---|
| 2023 | $400 million |
| 2022 | $2 billion |
| 2021 | $1.8 billion |
Source: Forbes
Yeezy products are not necessarily cheap. They can be quite expensive, especially the sneakers. However, some people might say that they are cheap because they are often released in limited quantities and because they are associated with high-profile brands and celebrities.
Kanye West is often called Yeezy, even though it is not his legal name. The nickname was given to him by his friend Beanie Sigel in the early 2000s. Yeezy is now the name of Kanye West’s fashion brand, which is known for its innovative designs and high quality.
Yes, Jay-Z has been known to wear Yeezys on multiple occasions. In fact, he was one of the first celebrities to be seen wearing Yeezy sneakers when they were first released in 2015.
Yeezy is manufactured in different countries, such as China, Vietnam, and Cambodia. The company has a global supply chain, and it sources materials and labor from different countries in order to keep its costs down and to ensure that its products are of the highest quality.
The Grammy Worn Nike Air Yeezy 1 Prototype is one the most expensive shoes in the world at 1.8 million dollars.
The ownership of Yeezy is unclear. In October 2022, Kanye ended his partnership with Adidas and has since signed a deal with Gap to create a line of affordable Yeezy clothing.
The ownership of Yeezy is unclear. Kanye West ended his partnership with Adidas and signed a deal with Gap, but the terms of the deal are not public. It is possible that Kanye West still owns Yeezy, but it is also possible that Gap now owns Yeezy or that they formed a joint venture. We will not know for sure until an announcement is made.
Here are some ways to tell if your Yeezys are fake:
You can also use a counterfeit detection app like Legit Check to identify fake Yeezys.
Yeezy has a logo. It’s a simple wordmark with the brand name “YEEZY” written in all caps in a sans-serif font. The letter “Z” has a horizontal stroke that cuts through it.
