Yeezy Revenue and Growth Statistics (2024)

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Ch Daniel
Yezzy Revenue and Growth
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Last Updated on December 28, 2023 by Ch David

This research article delves into Yeezy‘s revenue, growth, customer demography, global presence over the years and more.

Some Amazing Facts About Yeezy

  • Yeezy is a $3.2 billion fashion brand.
  • Yeezy has collaborated with Adidas, Gap, and Balenciaga.
  • Kanye West signed a deal with Adidas in 2013 and released the Yeezy Boost 750 under the partnership.
  • Yeezy’s exclusive models fetch high prices with resale market values of $1,000+
  • The Adidas Yeezy Boost 750 “Light Brown” sold out in 10 minutes during its limited initial release.
  • Yeezy Boost 350 (V1) won the “Shoe of the Year” award in 2015.
  • Yeezy has a strong presence on social media with over 40 million followers.
  • Yeezy experiments with innovative materials, like Primeknit and Boost cushioning.

Yeezy Overview

Key StatInfo
FounderKanye West
HeadquartersCalabasas, California, USA
IndustryFootwear, Fashion
OwnerKanye West
CEO (current)Matt George
Creative DirectorKanye West
Service Areaworldwide
ProductsFootwear, Apparel
Signature Design ElementsMinimalistic, futuristic, earthy tones

Yeezy Revenue

In 2023, Yeezy’s revenue declined to $565 million from $1.3 billion in 2022, $1.7 billion in both 2021 and 2020, and $1.3 billion in 2019.

YearYeezy Revenue
2023$565 million
2022$1.3 billion
2021$1.7 billion
2020$1.7 billion
2019$1.3 billion

Source: Forbes, Fashion United, Business Insider, Shoe Intelligence,

What is Yeezy market share in the sneaker footwear sector?

Yeezy holds a 3% market share in the sneaker industry, standing alongside major brands like Nike and Adidas. Despite the competition, Yeezy’s distinct style has earned it a noticeable presence in the market.

Top Sneaker BrandsYeezy Market Share
New Balance4%

Source: Statista

Yeezy Footwear Models (Yeezy Flagship Products)

With a staggering collection of 236 pairs, the spectrum of Adidas YEEZY footwear is nothing short of remarkable.

Below are some of the most iconic Yeezy footwear models, each representing a distinct era and innovation:

Yeezy Sneakers ModelYearInfo
Yeezy 4502021Distinctive design, released in “Cloud White” and “Dark Slate” colorways.
Yeezy Knit Runner2021Inspired by Foam Runner, predominantly made of knitted material.
Yeezy Nsltd Boot2021Insulated boots, retailed at $340, debuted in “khaki” colorway.
Yeezy Bsktbl Knit2021Updated version of Yeezy Qntm basketball shoe, distinctive padded upper.
Yeezy 10502021High-top boot style, first colorway “Hi-Res”, debuted at Ye’s listening party.
Yeezy Qntm Bsktbl2020Performance version of Yeezy Qntm for basketball, designed for hardwood play.
Yeezy Foam Runner2020Made in the USA with algae-derived foam, retailed for $75, known as “Ararat”.
Yeezy Boost 3802019First released “Alien” colorway, surprise launch on Yeezy Supply.
Yeezy Slide2019Lightweight EVA slippers designed for comfort and style.
Yeezy Powerphase Calabasas2017Retro sneakers with ’80s Adidas Trainer update, released in various colorways.
Yeezy 700 Series2017-2019Introduced Boost 700, 700 V2, and 700 V3 models in different colorways and materials.
Yeezy 5002017Released as “Desert Rat” colorway, later variations included Yeezy 500 High.
Yeezy 350 Cleat2016Football cleat worn by NFL players, led to fines due to breaking uniform policy.
Yeezy Boost 350 V12015Utilized “primeknit” technology, marked an entry into boost cushioning, awarded Shoe of the Year in 2015.
Yeezy Boost 350 V22016Many Yeezy 350 V2 models feature a distinct lateral stripe on the upper, along with the text “SPLY-350” (which stands for “Saint Pablo Loves You 350”).
Yeezy 9502015Part of Yeezy Season 1, military-inspired design, retailed at $399.
Yeezy Boost 7502013The first collaboration with Adidas, limited to 9000 pairs, sold out in 10 minutes.

What are the most expensive Yeezy sneakers sold?

Yeezy’s most expensive sneakers are highly sought after and exclusive. Topping the list is the Grammy Worn Nike Air Yeezy 1 Prototypes, priced at $1.8 million.

Other notable mentions include the Nike Air Yeezy 2 SP Red October at $11,400 and the Nike Air Yeezy 1 In Net Tan at $10,000. These sneakers showcase the premium status and allure of Yeezy’s designs.

RankYeezy ModelPrice
1Grammy Worn Nike Air Yeezy 1 Prototypes$1.8 Million
2Nike Air Yeezy 2 SP Red October$11,400
3Nike Air Yeezy 1 In Net Tan$10,000
4Nike Air Yeezy 2 NRG Wolf Grey/ Pure Platinum$9,100
5Nike Air Yeezy 2 NRG Solar Red/Black$6,000
6Nike Air Yeezy 1 Zen Grey$5,000
7Adidas Yeezy Boost 350 Pirate Black$3,400
8Adidas Yeezy Boost 350 MoonRock$3,330
9Adidas Yeezy Boost 750 Grey/Gum$2,500
10Adidas Yeezy Boost 950M Duckboot Chocolate$1,700

Source: The Richest

What are the most sought-after Yeezy Sneakers?

Among the Yeezy sneaker lineup, certain models have captured significant attention and sales.

In 2017, Yeezy sneakers witnessed varying sales shares, with the Yeezy 350 V2 Zebra leading at 23% of sales, followed by the 350 V2 Beluga at 22% and 350 V2 Cream White at 14%.

Yeezy ProductsShare of Yeezy Sales
adidas YEEZY Boost 350 V2 “Zebra23%
adidas YEEZY Boost 350 V2 “Beluga 2.022%
adidas YEEZY Boost 350 V2 “Cream White14%
adidas YEEZY Boost 350 V2 “Bred10%
adidas YEEZY Boost 350 V2 “Blue Tint9%
adidas YEEZY Boost 350 V2 “Semi-Frozen Yellow5%
adidas YEEZY Boost 350 V2 “Oreo (Core White)5%
adidas “Calabasas” Powerphase4%
adidas YEEZY Boost 700 “Wave Runner2%
adidas “Calabasas” Powerphase “Grey”1%

Source: Statista

What are the prices of Yeezy sneakers?

In 2019, Yeezy sneakers had varying resale prices. The Nike Air Yeezy 2 “Red October” topped the list with an average resale price of $6,075 worldwide, showcasing the valuable nature of these sought-after sneakers.

Yeezy ProductsYeezy Resale Price (AVG)
Nike Air Yeezy 2 ‘Red October$6,075
Nike Air Yeezy 2 ‘Solar Red’$4,239
Nike Air Yeezy 2 ‘Pure Platinum$3,448
Nike Air Yeezy ‘Blink’$3,142
Nike Air Yeezy ‘Zen Grey’$2,139
Nike Air Yeezy ‘Net’$1,888
Adidas Yeezy 750 Boost ‘Light Brown’$1,578
Adidas Yeezy Boost 350 V2 ‘Black Reflective$1,437
Adidas Yeezy Boost 350 V2 ‘Synth Reflective$1,292
Adidas Yeezy 350 Boost ‘Turtledove’$1,279
Adidas Yeezy Boost 350 V2 ‘Lundmark Reflective$1,009
Adidas Yeezy 350 Boost V2 ‘Black/Red$954
Adidas Yeezy 750 Boost ‘Glow in the Dark$917
Adidas Yeezy Boost 350 V2 ‘Antlia Reflective$912
Adidas Yeezy 350 Boost ‘Pirate Black’ (2016)$910

Source: Statista

Yeezy’s Presence: Awareness, Popularity, and Loyalty

Yeezy’s Impact on the United States

Yeezy has a 49% brand awareness among U.S. sneaker users. Around 10% like the brand, and 6% use Yeezy sneakers. Gen Z represents the largest admirers with 16% ownership.

Loyalty is strong, with 5% likely to continue using Yeezy. However, media buzz is modest, with only 8% hearing about Yeezy recently.

CharacteristicShare of respondents

Source: Statista

Yeezy’s Presence in the United Kingdom

In the United Kingdom, Yeezy has a 47% brand awareness among sneaker users. Approximately 11% of users express a liking for the brand, while 6% use Yeezy sneakers. Among those aware of Yeezy, 23% have a favorable opinion.

About 4% of UK sneaker users plan to use Yeezy again, showing a 67% loyalty rate.

However, the recent media buzz around Yeezy is limited, with only 6% hearing about the brand in September 2022.

CharacteristicShare of respondents

Source: Statista

Yeezy’s Presence in Germany

In Germany, Yeezy has a brand awareness of 26% among sneaker users. Among this group, 5% express a liking for Yeezy, while 2% actually use Yeezy sneakers.

Within the aware population, 19% have a favorable opinion. About 1% of German sneaker users indicate they are likely to use Yeezy again, reflecting a 50% loyalty rate.

However, there is minimal recent buzz around Yeezy in Germany, with only 2% of respondents hearing about the brand in media or advertising over the past three months as of September 2022.

CharacteristicShare of respondents

Source: Statista

Yeezy Customer Demographics

Yeezy customers are typically young, affluent, and trend-conscious. They are often interested in fashion, music, and art. Yeezy products are often seen as a status symbol, and they are often worn by celebrities and other influencers.

Overview of Yeezy customer age groups

Yeezy sneakers have strong appeal among different age groups in the US. Gen Z and Millennials show the highest awareness (72% and 59%) and popularity (22% and 12%).

Ownership is prominent in Gen Z (16%) and Millennials (7%), but much lower in older generations. Loyalty and buzz follow a similar pattern.

CharacteristicIGen/Gen Z (1995-2021)Millenials / Generation Y (1980-1994)Generation X (Baby Bust) (1965-1979)Baby Boomer (1946-1964)

Source: Statista

How does Yeezy Advertise?

  • Limited Releases: Creating demand through scarcity, e.g., Yeezy Boost 750 “Light Brown” limited to 9000 pairs, sold out in minutes.
  • Celebrity Endorsements: Kanye West’s association and influence amplify brand recognition.
  • Social Media: Engaging followers with product showcases on Instagram, e.g., Yeezy official page.
  • Collaborations: Partnering with Adidas and artists, like the Yeezy Boost 350.
  • Sneaker Drops: Surprise releases, building anticipation, and quick sales, e.g., Yeezy Boost 350 launch.
  • Influencer Partnerships: Collaborating with influencers for real-world product promotion.
  • Pop-Up Shops: Temporary stores generating excitement and interaction, e.g., Yeezy pop-up shops.
  • Minimalist Aesthetic: Distinct design that stands out, e.g., Yeezy’s minimalist sneakers.
  • Word of Mouth: Exclusive products sparking discussions and interest among fans.
  • Digital Marketing: Email campaigns and online ads reach the target audience.

Who founded Yeezy?

Kanye West, the renowned rapper, musician, and fashion icon, founded the Yeezy brand in 2009. He partnered with Adidas in 2015 to release a line of sneakers and the deal ended in 2022.

Kanye West’s Net Worth

YearKanye West’s Net Worth
2023$400 million
2022$2 billion
2021$1.8 billion

Source: Forbes

Frequently Asked Questions About Yeezy

Why is Yeezy so cheap?

Yeezy products are not necessarily cheap. They can be quite expensive, especially the sneakers. However, some people might say that they are cheap because they are often released in limited quantities and because they are associated with high-profile brands and celebrities.

Is Kanye called Yeezy?

Kanye West is often called Yeezy, even though it is not his legal name. The nickname was given to him by his friend Beanie Sigel in the early 2000s. Yeezy is now the name of Kanye West’s fashion brand, which is known for its innovative designs and high quality.

Does Jay Z wear Yeezys?

Yes, Jay-Z has been known to wear Yeezys on multiple occasions. In fact, he was one of the first celebrities to be seen wearing Yeezy sneakers when they were first released in 2015.

What country is Yeezy from?

Yeezy is manufactured in different countries, such as China, Vietnam, and Cambodia. The company has a global supply chain, and it sources materials and labor from different countries in order to keep its costs down and to ensure that its products are of the highest quality.

Which are the most expensive shoes?

The Grammy Worn Nike Air Yeezy 1 Prototype is one the most expensive shoes in the world at 1.8 million dollars.

Does Kanye still own Yeezy?

The ownership of Yeezy is unclear. In October 2022, Kanye ended his partnership with Adidas and has since signed a deal with Gap to create a line of affordable Yeezy clothing.

Who is owner of Yeezy?

The ownership of Yeezy is unclear. Kanye West ended his partnership with Adidas and signed a deal with Gap, but the terms of the deal are not public. It is possible that Kanye West still owns Yeezy, but it is also possible that Gap now owns Yeezy or that they formed a joint venture. We will not know for sure until an announcement is made.

How do you tell if your Yeezys are fake?

Here are some ways to tell if your Yeezys are fake:

  • Quality Check: Examine stitching, glue marks, and cuts for quality.
  • Boost Material: Authentic Yeezys have soft, responsive Boost material on the sole.
  • Box and Tags: Genuine boxes have clear logos, correct font, and spacing.
  • Details: Inspect logos, labels, and design elements for accuracy.
  • Colorways: Research official color options for the specific Yeezy model.
  • Buy from Authorized: Purchase from authorized sellers to avoid fakes.
  • Price: Be cautious of unusually low prices that could indicate fakes.
  • Compare Photos: Compare your Yeezys with official images online.
  • Seller Reputation: Choose reputable sellers with positive reviews.

You can also use a counterfeit detection app like Legit Check to identify fake Yeezys.

Does Yeezy have a logo?

Yeezy has a logo. It’s a simple wordmark with the brand name “YEEZY” written in all caps in a sans-serif font. The letter “Z” has a horizontal stroke that cuts through it.

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About the Author

Ch Daniel is the co-founder and co-CEO of Legit Check By Ch, one of the world's leading companies in product authentications. Daniel's experience: 8+ years in the luxury industry, 7+ years in the authentication industry, 10+ years of business development. Currently, Daniel is overseeing the development of new products of Legit Check By Ch.
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