Gucci Revenue and Growth Statistics (2024)

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Ch Daniel
Gucci Revenue and Growth
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Last Updated on December 28, 2023 by Ch David

This research article delves into Gucci‘s revenue, valuation, growth, customer demography, number of employees over the years and more.

Amazing Facts about Gucci

  • Gucci is one of the most popular luxury brands in the world. It is ranked 4th in the world by Interbrand, behind Louis Vuitton, Chanel, and Hermès.
  • Gucci generates over $10 billion in annual revenue.
  • Gucci has over 500 stores in over 50 countries.
  • Gucci is the most popular luxury brand on social media. It has over 40 million followers on Instagram.
  • Gucci is a favorite among celebrities. Some of the biggest stars in the world, such as BeyoncĂ©, Rihanna, and Jennifer Lopez, have been seen wearing Gucci clothes and accessories.
  • Gucci is often featured in movies and TV shows. Some of the most popular movies and TV shows that have featured Gucci products include The Godfather, Breakfast at Tiffany’s, and Pretty Woman.

Gucci Overview

Key StatInfo
FoundersGuccio Gucci
HeadquartersFlorence, Italy
IndustryLuxury Fashion
OwnerKering Group
CEO (current)Marco Bizzarri
Creative DirectorAlessandro Michele
Service AreaWorldwide
ProductsClothing, Accessories, Footwear, Handbags, Jewelry, Fragrances
Revenue€10.49 billion (2022)
Number of Stores528 stores globally (2022)
Signature Design ElementsIconic Double G Logo, Horsebit Detail

Gucci’s Brand Value

Gucci’s brand value increased from $5.44 billion in 2016 to $18.11 billion in 2022.

In 2022, Gucci held the fourth position among the top 10 most valuable luxury brands globally, with a brand value of $37.89 billion.

YearGucci Brand value
2022$18.11 billion
2021$15.6 billion
2020$17.63 billion
2019$10.19 billion
2018$8.59 billion
2017$6.88 billion
2016$5.44 billion

Source: Statista, Statista

What is Gucci’s brand value ranking in the clothing & apparel industry? (market share)

Starting with a value of $15.6 billion in 2021, Gucci’s brand value grew to $18.11 billion in 2022.

This places Gucci among the notable names in the industry, such as Nike, Louis Vuitton, and Chanel.

Nike (United States)$30.44 billion$33.18 billion
Louis Vuitton (France)$14.86 billion$23.43 billion
Gucci (Italy)$15.6 billion$18.11 billion
Chanel (France)$13.24 billion$15.26 billion
Adidas (Germany)$14.34 billion$14.64 billion
Hermès (France)$11.66 billion$13.5 billion
Zara (Spain)$13.16 billion$13 billion
H&M (Sweden)$12.37 billion$12.7 billion
Cartier (France)$12.09 billion$12.42 billion
Uniqlo (Japan)$13.07 billion$9.64 billion

Source: Statista

Gucci Revenue

In 2022, Gucci generated €10.49 billion in revenue, approximately USD $11.46 billion. This marked an increase from the previous year’s revenue of €9.73 billion (about USD $10.63 billion) in 2021.

YearGucci Revenue (EUR)Gucci Revenue (USD)
2022€10.49 billion$11.46 billion
2021€9.73 billion$10.63 billion
2020€7.44 billion$8.13 billion
2019€9.63 billion$10.52 billion
2018€8.29 billion$9.01 billion
2017€6.21 billion$6.79 billion
2016€4.38 billion$4.79 billion
2015€3.9 billion$4.26 billion
2014€3.5 billion$3.82 billion
2013€3.56 billion$3.89 billion
2012€3.37 billion$3.68 billion

Source: Statista

Gucci Revenue by Regions

In 2022, 36% of Gucci’s revenue originated from the Asia-Pacific market, while North America accounted for 29%. Western Europe contributed 22%, and the rest of the world and Japan made up 7% and 6%, respectively.

RegionGucci Revenue share
North America29%
Western Europe22%
Rest of the World7%

Source: Statista

Gucci Revenue by Product

In 2022, more than half of Gucci’s earnings came from leather goods, followed by shoes, ready-to-wear apparel, and watches and jewelry. Other products like perfume and home dĂ©cor also contribute to the brand’s revenue.

Gucci ProductsGucci Revenue share
Leather goods52%
Watches and Jewelry5%

Source: Statista

Gucci’s revenue from its online store

Gucci’s online store,, operated by Gucci America, Inc., generates substantial eCommerce net sales, primarily in the US, UK, and Australia.

Gucci generated $1.63 billion in 2022, up from $1.51 billion in 2021 and $987 million in 2020, contributing significantly to Gucci’s overall revenue.

YearGucci E-commerce Revenue
2022*$1.63 billion
2021$1.51 billion
2020$987 million
2019$579 million
2018$480 million
2017$279 million
2016$148 million
2015$125 million
2014$130 million

Source: Statista

What are the most sought-after Gucci products?

Gucci’s most sought-after products have seen substantial demand over the years. In 2020, Gucci (perfume for women) led with 1.17 million buys, closely followed by Gucci watches and sunglasses with 1.14 million and 1.06 million buys, respectively.

YearWatchesSunglassesGucci (perfume for women)Gucci Guilty (aftershave for men)Other Gucci (aftershave for men)Gucci anti-perspirants & body spray deodorants (for men)
20201.14 million buys1.06 million buys1.17 million buys493,000 buys367,000 buys266,000 buys
20191.02 million buys1.18 million buys910,000 buys477,000 buys327,000 buys288,000 buys
20181.12 million buys1.04 million buys748,000 buys288,000 buys245,000 buys157,000 buys
2017908,000 buys827,000 buys821,000 buys329,000 buys311,000 buys202,000 buys
2016923,000 buys1,010,000 buys827,000 buys344,000 buys357,000 buys210,000 buys
2015988,000 buys779,000 buys821,000 buys337,000 buys347,000 buys236,000 buys
20141,038,000 buys892,000 buys720,000 buys285,000 buys353,000 buys221,000 buys
2013927,620 buys678,340 buys869,000 buys341,000 buys333,000 buys181,000 buys

Source: Statista

What are the most expensive Gucci sold items?

The costliest Gucci item is the Gucci Stuart Hughes Belt, valued at $250,000.

Also, notable are the Gucci Crocodile Tote Bag with Bamboo Handle at $32,000, the Soft Stirrup Black Crocodile Shoulder Bag, the Gucci 1921 Collection Medium Shoulder Bag, and the Gucci Biker Jacket at $18,650.

Gucci ProductPrice
Gucci Stuart Hughes Belt$250,000
Gucci Crocodile Tote Bag with Bamboo Handle$32,000
Soft Stirrup Black Crocodile Shoulder Bag$30,000
Gucci 1921 Collection Medium Shoulder Bag$28,990
Gucci Biker Jacket$18,650

Source: CEO World Magazine

Overview of Gucci Jeans online searches

Around 22.7 million Google searches were made for Gucci jeans in the US from May 2022 to April 2023, showing a slight 4% decrease from the previous period of 2020 to 2021.

YearGoogle search for Gucci jeans
202322.67 million searches
202227.35 million searches
202123.7 million searches

Source: Statista

How many Gucci stores are there?

Gucci operates 528 stores globally as of December 2022, featuring diverse luxury products like leather goods, shoes, and apparel.

This includes 103 stores in Western Europe, 107 in North America, 73 in Japan, 181 in Asia-Pacific, and 64 in the Rest of the World.

RegionNumber of Gucci Stores
Western Europe103 Gucci Stores
North America107 Gucci Stores
Japan73 Gucci Stores
Asia-Pacific181 Gucci Stores
Rest of the World64 Gucci Stores

Source: Statista

Gucci’s Presence: Awareness, Popularity, and Loyalty

Gucci’s Presence in the United States

Gucci has a strong presence in the U.S. luxury fashion market, with 93% brand awareness. Among them, 51% express liking for the brand, and 39% are users. Around 29% show loyalty by considering future use.

In terms of buzz, 34% heard about Gucci through media or advertising in recent months.

CharacteristicShare of respondents

Source: Statista

Gucci’s Presence in the United Kingdom

Gucci maintains a strong presence in the luxury fashion market of the UK, boasting a 94% brand awareness among users. About 47% of these users express a liking for the brand, with 29% actively using Gucci products.

Around 22% show loyalty by considering future use. In terms of buzz, 22% heard about Gucci through media or advertising in recent months, indicating limited buzz around the brand in the UK.

CharacteristicShare of respondents

Source: Statista

Gucci’s Presence in Germany

Gucci is well-known among German luxury fashion users, with 92% brand awareness. Of these, 42% like the brand, and 26% use their products. About 17% are loyal customers likely to use Gucci again.

There’s a buzz with 25% hearing about Gucci through media or ads, indicating interest in Germany.

CharacteristicShare of respondents

Source: Statista

Gucci Customer Demographics

Gucci customers are affluent, fashion-conscious individuals, often young professionals or celebrities seeking stylish, high-quality products. Aspirational consumers also gravitate towards Gucci for its fashionable image.

Gucci Customers by Gender

Gucci’s customer distribution by gender shows that 58.84% are female and 41.16% are male.


Source: Similarweb

Gucci Customers by Age

Gucci’s customer distribution by age group is as follows: 27.27% are aged 18-24, 33.30% are aged 25-34, 18.01% are aged 35-44, 11.14% are aged 45-54, 6.53% are aged 55-64, and 3.75% are aged 65 and above.

Age GroupDistribution
18 – 2427.27%
25 – 2433.30%
35 – 4418.01%
45 – 5411.14%
55 – 646.53%

Source: Similarweb

Gucci Customers by Income

In 2018, Americans’ ownership of Gucci fashion or accessories was associated with their monthly net income. Among respondents, 26.09% of those earning between $9,000 and $10,000 monthly reported owning Gucci items.

The data showed varying ownership rates across income ranges, with the highest at 50% for the $8,000 – $9,000 range.

Monthly Income RangeDistribution
$2,000 – $3,00031.4%
$3,000 – $4,00032.67%
$4,000 – $5,00027.83%
$5,000 – $6,00025.27%
$6,000 – $7,00031.71%
$7,000 – $8,00031.82%
$8,000 – $9,00050%
$9,000 – $10,00026.09%
More than $10,00036.42%

Source: Statista

How does Gucci Advertise?

  • Digital and Social Media: Gucci maintains a strong presence on platforms like Instagram, Facebook, and YouTube, sharing visually appealing content, such as behind-the-scenes videos of fashion shows and artistic product imagery.
  • Influencer Collaborations: Gucci collaborates with celebrities and fashion influencers like Harry Styles, creating buzz around products and reaching a wider audience through their endorsements.
  • Fashion Shows and Events: The brand hosts high-profile fashion shows like the Gucci Fashion Week, creating a media frenzy and generating excitement among fashion enthusiasts.
  • Print and Online Advertising: Gucci features artistic and visually striking ads in magazines like Vogue and GQ, as well as online publications, showcasing its products and brand image.
  • Video Campaigns: Gucci produces visually captivating video campaigns, like the “Gucci Guilty” fragrance ads featuring Jared Leto and Lana Del Rey, showcasing products in unique ways.
  • Collaborations: The brand partners with artists and designers, like collaborating with Dapper Dan to create unique collections that combine Gucci’s luxury with streetwear influences.
  • Flagship Store Displays: Gucci’s flagship stores have eye-catching window displays, like those featuring large neon signs or intricate set designs, drawing in pedestrians.
  • Digital Marketing: Gucci uses targeted online ads, like Google Ads, to reach potential customers searching for luxury fashion, ensuring they see Gucci’s offerings.
  • User-Generated Content: Gucci encourages customers to share their photos with Gucci products on social media, showcasing genuine endorsements and connecting with fans.
  • Sustainability and Social Responsibility: Gucci’s advertisements highlight its commitment to sustainability, as seen in its “Off The Grid” collection featuring eco-friendly materials.

Overview of Gucci Media Impact

Gucci led “Media Impact Value” (MIV) in the US in Q3 2021 with $87.6 million, followed by Dior and Chanel. Instagram drove over 80% of MIV.

In Europe and China, Instagram similarly dominated, with Gucci securing a strong MIV of $89 million and $107.74 million respectively.

Globally, Gucci ranks 4th for media impact in the China luxury industry.

RegionGucci Media Impact
China$107.74 million
Europe$89 million
United States$87.6 million

Source: Statista, Statista, Statista

Who founded Gucci?

Gucci was founded by Guccio Gucci in Florence, Italy, in 1921.

Guccio Gucci initially started the brand as a small leather goods and luggage company, which later evolved into one of the world’s most renowned luxury fashion brands.

Gucci Ownerships

Gucci is under the ownership of Kering, a prominent French multinational luxury conglomerate.

Kering possesses a notable portfolio of renowned brands like Yves Saint Laurent, Balenciaga, and Bottega Veneta. Kering’s acquisition of Gucci began with a 42% stake in 1999, eventually leading to full ownership in 2004.

Kering’s operations are overseen by François Pinault, who has been the CEO of the company since 2005. François Pinault is recognized as one of the wealthiest individuals globally.

François Pinault Net worth

YearFrançois Pinault Net worth
2023$40.1 billion
2022$40.4 billion
2021$42.2 billion
2020$27 billion
2019$29.7 billion

Source: Forbes

Key People at Gucci

Marco BizzarriGucci CEO
François-Henri PinaultCEO of Kering
Susan ChokachiPresident and CEO of Gucci Americas
Alessandro MicheleGucci Creative director
Robert TriefusCEO, Gucci Vault & Metaverse Ventures & Senior EVP
Selena KalvariaSVP, Brand Engagement – Gucci Americas

Source: The Org

Where is Gucci Headquarters Located?

Gucci is headquartered in Florence, Italy (Via de’ Tornabuoni, 73), with additional locations in New York, USA, and Paris, France.

ItalyFirenzeVia de’ Tornabuoni, 73 (HQ)
United StatesNew York195 broadway
United StatesSecaucus50 Hartz Way
FranceParis40 Rue de Sèvres

Source: Craft

How Many People Work at Gucci?

Gucci has around 139,569 employees worldwide as of 2023. The table includes employee figures for the Florence, Italy headquarters and manufacturing plant.

YearGucci Number of employees
2017947 employees
2016834 employees
2015856 employees
2014842 employees
2013861 employees
2012841 employees
2011767 employees

Source: Statista, Crunchbase

Frequently Asked Questions about Gucci

Is Gucci made in Italy real or fake?

Most Gucci products are made in Italy, which is known for luxury goods. Counterfeit products may be made in other countries, often of poor quality.

To spot fake Gucci items:

  • The price of the product should be too good to be true.
  • The product may be made with low-quality materials.
  • The stitching may be uneven or sloppy.
  • The logo may be incorrect or poorly placed.

When unsure, contact Gucci customer service for help.

Why is Gucci more expensive?

Gucci is more expensive due to factors like its established reputation, use of high-quality materials, skilled craftsmanship, limited production for exclusivity, innovative design, heavy advertising and branding, luxurious store experience, iconic status, technological features, and global operations.

Does the Gucci family still own Gucci?

No, Gucci is no longer owned by the Gucci family. The brand is currently owned by the French luxury group Kering.

In which country is Gucci the cheapest?

According to a 2022 report by MoneySuperMarket, the United Kingdom is the cheapest country to buy Gucci products. The report found that the average price of a Gucci handbag in the UK was ÂŁ1,050, while the average price in the US was $1,400.

The report also found that the average price of a Gucci watch in the UK was ÂŁ1,700, while the average price in the US was $2,200.

How rich is the owner of Gucci?

François Pinault’s Net worth is currently estimated at $40.1 billion in 2023.

What is Gucci’s highest price?

The most expensive Gucci product is the Stuart Hughes Belt. It is made from 18-karat gold and encrusted with 30-carat diamonds. The belt costs a whopping $250,000.

Who owns most of Gucci now?

Kering, a French luxury goods group, owns the majority of Gucci.

Which country owns Gucci?

Gucci is currently owned by the French luxury conglomerate Kering, which is headquartered in Paris, France.

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About the Author

Ch Daniel is the co-founder and co-CEO of Legit Check By Ch, one of the world's leading companies in product authentications. Daniel's experience: 8+ years in the luxury industry, 7+ years in the authentication industry, 10+ years of business development. Currently, Daniel is overseeing the development of new products of Legit Check By Ch.
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